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June 2019 - Keepme Blog

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Forms Of Communication Your Members Appreciate Most
Forms Of Communication Your Members Appreciate Most

How can gym owners communicate successfully with their members? This article explores the different methods and discusses how gym owners can ensure appropriate, relevant and effective communication is delivered every time they reach out to both current and potential clients. When it comes to ensuring member retention, communication really is critical. In fact, those who […]

Can Personal Trainers Help to Improve Member Retention?
Can Personal Trainers Help to Improve Member Retention?

1 in 5 people say that personal trainers (PTs) are the most important factor when it comes to sticking with their exercise routines. Personal training studios have 80% average retention rates, compared to 71% for traditional health clubs. A study from Stanford University showed that by receiving just one motivational phone call per week, gym […]

Higher Engagement Can Lead To Lower 'At Risk' Members
Higher Engagement Can Lead To Lower ‘At Risk’ Members

Engagement is key to increasing member retention, and gym owners should focus their marketing efforts on nurturing relationships and communicating with members in the ‘right’ way to help lower membership cancellation rates. Member retention continues to be an important focus for gyms and other fitness facilities and is one of the most significant considerations in […]

Member Retention: often discussed, so why is it so hard?
Member Retention: often discussed, so why is it so hard?

A lot of hard work, research, and strategic thought goes into developing ways to improve gym retention.  But knowing the theory of how to retain members is one thing, and actually implementing that knowledge effectively is quite another. Let’s take a look at how to do that. By looking at how hard gym retention can […]