Membership Retention – DO’S and DON’TS

When it comes to member retention, we know it can be confusing, here are some easy tricks to help you keep your members happier, for longer.

• • October 31, 2019
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Should your retention strategy be the same across all outlets?

Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.

• • October 24, 2019
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Contract vs. Pay As You Go: Members Who Commit To Staying

Should gym operators focus on persuading members to sign up for longer contract lengths, or is pay as you go better for retention? A careful combination might be the best way. Understanding what effect membership plans have on gym membership retention rates can provide a useful insight to enable operators to market one or the […]

• • October 3, 2019
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