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October 2019 - Keepme Blog

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Membership Retention - Do's and Don'ts
Membership Retention – DO’S and DON’TS

When it comes to member retention, we know it can be confusing, here are some easy tricks to help you keep your members happier, for longer.

Should your retention strategy be the same across all outlets?
Should your retention strategy be the same across all outlets?

Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.

Contract vs Pay As You Go
Contract vs. Pay As You Go: Members Who Commit To Staying

Should gym operators focus on persuading members to sign up for longer contract lengths, or is pay as you go better for retention? A careful combination might be the best way. Understanding what effect membership plans have on gym membership retention rates can provide a useful insight to enable operators to market one or the […]