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December 2019 - Keepme Blog

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NPS: Why it matters, who you should send it to, and how do you read the results?

Understanding why NPS could be helpful to your business when to send it, and how to interpret results will help businesses create a powerful action plan and retention strategy to increase customer loyalty, revenue, and business growth. A Net Promoter Score (NPS) is widely thought of as one of the optimum ways to measure how […]

Which came first, retention or referral?

Getting new member referrals is the holy grail of marketing; you’re turning your members into one-person marketing operations. So should referrals come before retention? Or do you need to improve gym retention to generate referrals? We investigate. Referral marketing is extremely powerful. People frequently talk about products and services that they get value from, and […]