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January 2020 - Keepme Blog

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Fitness trend predictions (and what this means for your retention)

As 2020 gets under way, it’s time to look forward to the year ahead and what it holds for the fitness industry. Let’s take a look at some fitness trends predicted to dominate 2020 and what this means for your retention strategy. Fitness trends (and fads) in 2020 A global study of fitness trends carried […]

How to keep new members engaged beyond the New Year

It’s January, which means a fresh influx of new members to your gym. Whilst this is a bumper time for most gyms, it’s important to minimise the churn that usually follows such a high volume of recruits (let’s call it ‘New Years Resolution Syndrome’). Let’s take a look at some ways you can keep your […]

Building Gym Member Retention from the New Year’s Rush

January can be the busiest time for gyms as new members flock to join. By preparing for this influx of new customers and adapting your retention strategy to care for both them and your existing members, you can hope to prosper in the new year! The new year brings with it many things. It is […]

What actually is AI?

Ten years ago, if you wanted to measure the retention risks of each of your gym members you would have to employ an entire team of data scientists and analysts. Well you can now do it with one piece of AI membership retention software like KeepMe.  So, what is AI? You probably already know that […]