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February 2020 - Keepme Blog

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What do your gym members expect from you this year?

Gym members have high expectations of their fitness facilities, and with competition growing ever fiercer, it is vital to up your game and use data, personalisation, and fitness trends to keep retention rates high.  With the New Year comes the busiest time for gyms, where new cohorts of people rush to sign up in the […]

Why your data makes you different

There is tons of data available about how to retain gym members. Data tells us facts such as: Women are slightly more at risk of quitting than men. Younger people tend to pose greater retention risks. Staff interactions make it more likely members will attend your gym. Whilst these kinds of generalised insights are really […]

Fitness marketing that actually works!

When it comes to fitness marketing, the opportunities are endless. But what makes some marketing strategies more effective than others? In data collection, analytics and personalisation lie the answer. When it comes to both acquiring new gym members and retaining current ones, gym operators must seek to understand the specific and unique needs of their […]

5 easy tips to improve your member retention in 2020

Some gym member retention strategies require a big investment in time and money, whether that’s forking out for new equipment or hiring personal trainers. So we thought we’d ease you gently into the New Year by giving you 5 easy ways you can improve gym retention in 2020. Identify your most loyal members When we […]