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Turning competition into collaboration – how gyms can live with the mobile phone

As a gym operator, who is your biggest competitor? If Peloton comes to mind, or Apple Fitness+, or ClassPass, think again. Because the biggest threat of course comes from the mobile phone. That isn’t new news: the mobile phone has been disrupting entrenched business models since the launch of the iPhone in 2007. But it is […]

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Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

The future of fitness isn’t hybrid. It’s ecosystems.

The term ‘hybrid’ fitness has populated conversations across the sector ever since COVID-19 forced gyms closed and consumers online. And granted, the first step had to be for operators to look beyond the bricks and mortar of their physical facilities. But turning to hybrid fitness business models as the solution is limiting horizons and causing problems […]

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Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

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Five tips for badass operators wanting to work smarter in 2021

Keepme is delighted to welcome Emma Barry, a global fitness authority and author of best-selling book, Building a Badass Boutique, as a guest blogger. Here, Emma provides her ultimate tips for fitness operators wanting to work smarter and evolve in 2021. The world has changed and it’s never going back. We have been sent to […]

Video: The future of digital in fitness with Ian Mullane and Simon Kemp

Check out the highlights from the UKActive Active Uprising session featuring Keepme’s founder and CEO, Ian Mullane, and global digital marketing thought leader and CEO of Kepios, Simon Kemp.  In this insightful discussion, they reflect on how technological advances such as 5G are changing ways in which people consume fitness content, how member data will […]

Escape Your Limits Podcast
Our founder and CEO’s predictions – Escape Your Limits Podcast

At Keepme we frequently ask the big question – what is the future of fitness? Learning from our industry leading clients and other thought leaders, we constantly re-evaluate how the market is evolving and how operators can flourish, even in trying conditions such as COVID-19. Since the pandemic the entire industry has seen a huge […]

Why is retention in the fitness industry a global problem?

More and more club owners have realised that creating secure human connections is imperative. This is supported by IHRSA with one report finding that members who have become at risk of cancelling but went on to receive a “successful commitment interaction” were 45% less likely to cancel in the following month than those members who […]

Fitness trend predictions (and what this means for your retention)

As 2020 gets under way, it’s time to look forward to the year ahead and what it holds for the fitness industry. Let’s take a look at some fitness trends predicted to dominate 2020 and what this means for your retention strategy. Fitness trends (and fads) in 2020 A global study of fitness trends carried […]