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    Customer case studies

    Find out why customers in 16 countries trust Keepme

    White papers

    Download our acclaimed fitness industry white papers.

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    See how Keepme works in these short videos.

    Podcasts featuring Keepme

    Listen to industry-leading podcasts about Keepme.

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Fitness Technology

07
Jun
gym software API
Fitness Technology
Why every piece of gym software should have an API

To API or not to API, that is the question. Or is it? Because in all honesty, when it comes to your gym software, an API – Application Programming Interface – is a no-brainer.  If you’re still asking yourself whether […]

by Jake Camacho

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16
Dec
Fitness Industry  ·  Fitness Technology  ·  Gym Marketing  ·  Gym Sales  ·  Member Retention
Gym automation: Why (+ where) gyms still need people

“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is […]

by Jake Camacho

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02
Dec
Fitness Industry  ·  Fitness Technology  ·  Member Retention
How to maximize the impact of your fitness center’s NPS

If you’re looking to get the most out of NPS at your fitness center – your Net Promoter Score surveys – the first thing you need to know is this: NPS isn’t really about predicting gym membership retention. This is […]

by Jake Camacho

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22
Jul
Fitness Technology  ·  Gym Marketing
11 steps to successfully implement AI in your gym

So, you’re interested in the notion of an AI gym. You’ve heard a lot about the power of AI – how it can increase gym membership sales, shape your gym referral program, refine your fitness marketing strategies, increase gym revenue, […]

by Jake Camacho

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10
Jun
Fitness Technology  ·  Gym Marketing
Uncover the hidden value in your gym’s marketing data

The world, and the fitness industry within it, is data-rich. From gym CRM software to website analytics, loyalty programs to social media, gym marketing campaigns to exercisers’ own wearables – and far more besides – we already have enormous quantities […]

by Jake Camacho

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01
Jun
Fitness Industry  ·  Fitness Technology  ·  Keepme News  ·  Media
Everything You Need to Know About Data & AI – New white paper for fitness operators

Everything You Need to Know About Data & AI Update [June 14, 2021]: Everything You Need to Know About Data & AI is now available for free download here. Free registration is now open for the new white paper by […]

by Jake Camacho

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20
May
Fitness Industry  ·  Fitness Technology
The secret to your gym’s survival in a digital world

Fitness operators still cling to their bricks and mortar facilities. This in spite of all the evidence, from numerous other industries, that shows how much of a millstone physical infrastructures can be. Not to mention the fact that, as admirably […]

by Jake Camacho

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08
Apr
Fitness Industry  ·  Fitness Technology
Turning competition into collaboration – how gyms can live with the mobile phone

As a gym operator, who is your biggest competitor? If Peloton comes to mind, or Apple Fitness+, or ClassPass, think again. Because the biggest threat of course comes from the mobile phone. That isn’t new news: the mobile phone has been […]

by Jake Camacho

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12
Mar
Fitness Industry  ·  Fitness Technology  ·  Gym Marketing  ·  Gym Sales  ·  Member Retention
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be […]

by Jake Camacho

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09
Oct
Fitness Industry  ·  Fitness Technology  ·  Gym Marketing  ·  Media
Video: The future of digital in fitness with Ian Mullane and Simon Kemp

Check out the highlights from the UKActive Active Uprising session featuring Keepme’s founder and CEO, Ian Mullane, and global digital marketing thought leader and CEO of Kepios, Simon Kemp.  In this insightful discussion, they reflect on how technological advances such […]

by Maja Socha

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