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Fitness Technology

20
May
Fitness Industry  ·  Fitness Technology
The secret to your gym’s survival in a digital world

Fitness operators still cling to their bricks and mortar facilities. This in spite of all the evidence, from numerous other industries, that shows how much of a millstone physical infrastructures can be. Not to mention the fact that, as admirably […]

by Jake Camacho

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08
Apr
Fitness Industry  ·  Fitness Technology
Turning competition into collaboration – how gyms can live with the mobile phone

As a gym operator, who is your biggest competitor? If Peloton comes to mind, or Apple Fitness+, or ClassPass, think again. Because the biggest threat of course comes from the mobile phone. That isn’t new news: the mobile phone has been […]

by Jake Camacho

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12
Mar
Fitness Industry  ·  Fitness Technology  ·  Gym Marketing  ·  Gym Sales  ·  Member Retention
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be […]

by Jake Camacho

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09
Oct
Fitness Industry  ·  Fitness Technology  ·  Gym Marketing  ·  Media
Video: The future of digital in fitness with Ian Mullane and Simon Kemp

Check out the highlights from the UKActive Active Uprising session featuring Keepme’s founder and CEO, Ian Mullane, and global digital marketing thought leader and CEO of Kepios, Simon Kemp.  In this insightful discussion, they reflect on how technological advances such […]

by Maja Socha

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04
Jul
Fitness Technology  ·  Member Retention
Understanding CRM Systems to Improve Customer Retention

What is a CRM system? According to Bain & Company, Customer Relationship Management (CRM) is a process that companies use to understand their customer demographics and respond efficiently to changes in their customers’ preferences. A CRM system, in turn, is […]

by Faith Christine Lai

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25
Jan
Fitness Technology  ·  Member Retention
Implementing Wearables To Increase Member Retention

With the average person checking their phone 80 times a day, it is not surprising that an increasing number of gym owners are implementing strategies to utilise this kind of technology in their clubs. The potential for wearable technology to […]

by Faith Christine Lai

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12
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