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11 steps to successfully implement AI in your gym

So, you’re interested in the notion of an AI gym. You’ve heard a lot about the power of AI – how it can increase gym membership sales, shape your gym referral program, refine your fitness marketing strategies, increase gym revenue, and far more besides. The thing is, you’re not sure where to start. We get […]

increase gym membership sales
How AI can increase gym membership sales at your club

One of the questions we’re often asked, when beginning a conversation with an operator who’s new to artificial intelligence, is: where could AI add value to my business? How can it increase gym membership sales at my club, improve member retention, drive yield and boost my bottom line? The simple answer to the question of […]

gym marketing
Uncover the hidden value in your gym’s marketing data

The world, and the fitness industry within it, is data-rich. From gym CRM software to website analytics, loyalty programs to social media, gym marketing campaigns to exercisers’ own wearables – and far more besides – we already have enormous quantities of data in our businesses. And that volume doubles every 18 months. It’s important to […]

automated-vs-manual
Automated vs manual: Fine-tune your gym marketing plan

When putting together your gym marketing plan, even before you decide exactly what you’re going to say, there’s an important decision to make: which elements will you automate and which will you do manually? Before we dive into the details – exploring where your communications might best be executed manually and where automation would be […]

ai-fitness
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

personalisation
Every gym can personalise the member experience. Here’s how.

Personalisation challenges In a world where personalisation is a key agenda point for every consumer-facing business, gyms have a problem: when it comes to their product, they are currently capable of little customisation, instead relying on brand messaging and aspirational imagery to differentiate and connect to people’s goals.  This in the face of myriad digital […]

The future of fitness isn’t hybrid. It’s ecosystems.

The term ‘hybrid’ fitness has populated conversations across the sector ever since COVID-19 forced gyms closed and consumers online. And granted, the first step had to be for operators to look beyond the bricks and mortar of their physical facilities. But turning to hybrid fitness business models as the solution is limiting horizons and causing problems […]

download-your-free-copy-the-fitness-future-rules-of-engagement
Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

COVID-19 recovery plan
How data can underpin a robust COVID-19 recovery plan

Who knows what the next few months holds for the fitness industry? One thing’s certain; operators will need a vigorous COVID-19 recovery plan. Only by having total transparency on everything, from where membership sales leads have come from and which source has the stronger conversion rates, to retention management and which members are most at […]

emma-barry
Five tips for badass operators wanting to work smarter in 2021

Keepme is delighted to welcome Emma Barry, a global fitness authority and author of best-selling book, Building a Badass Boutique, as a guest blogger. Here, Emma provides her ultimate tips for fitness operators wanting to work smarter and evolve in 2021. The world has changed and it’s never going back. We have been sent to […]

360°-customer-record
Why operators need a 360˚ customer view now more than ever

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of a successful vaccine, and the return to normality this might bring, there will no doubt be ongoing fallout from COVID-19 for some time. Having a data-driven 360˚ customer view has never […]

keepme-membership
Video: An overview of Keepme Membership

Learn how you can revolutionise your gym’s marketing and retention in our video overview of Keepme Membership. Keepme Membership is a powerful, AI-driven tool that helps fitness operators turbocharge their revenue through increased member retention, secondary spend, and ex-member winback.  Keepme achieves this with its unique AI engine, which identifies your strongest members as well […]

keepme customer troy morgan
“We’ve learned lessons from our data with Keepme”

Keepme customer Troy Morgan, CEO of Willows Health Group, based in Queensland, Australia, is using AI and data to shape his sales and retention strategy, alongside his COVID recovery plan… Willows Health & Lifestyle Centre has been using Keepme’s Artificial Intelligence (AI) powered retention management tool for a little over 13 months ago, and, this […]

Video: Keepme Connect, the fitness industry’s leading engagement tool

When it comes to attracting, retaining, and engaging members, it’s hard to overstate the importance of targeted and personalized communications. That’s why we built Keepme Connect – the fitness industry’s leading suite of engagement tools. With Connect, fitness operators can send laser-targeted and highly personalized communications via email, SMS, and more. When you add Connect’s […]

Video: The future of digital in fitness with Ian Mullane and Simon Kemp

Check out the highlights from the UKActive Active Uprising session featuring Keepme’s founder and CEO, Ian Mullane, and global digital marketing thought leader and CEO of Kepios, Simon Kemp.  In this insightful discussion, they reflect on how technological advances such as 5G are changing ways in which people consume fitness content, how member data will […]

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