Communication with members is critical. But knowing how and when to communicate is a challenge all facilities face. In discovering the best ways to do so, however, we can hope to improve retention rates significantly. When it comes to communicating […]
Gym members have high expectations of their fitness facilities, and with competition growing ever fiercer, it is vital to up your game and use data, personalisation, and fitness trends to keep retention rates high. With the New Year comes the […]
When it comes to fitness marketing, the opportunities are endless. But what makes some marketing strategies more effective than others? In data collection, analytics and personalisation lie the answer. When it comes to both acquiring new gym members and retaining […]
Some gym member retention strategies require a big investment in time and money, whether that’s forking out for new equipment or hiring personal trainers. So we thought we’d ease you gently into the New Year by giving you 5 easy […]
There is tons of data available about how to retain gym members. Data tells us facts such as: Women are slightly more at risk of quitting than men. Younger people tend to pose greater retention risks. Staff interactions make it […]
It’s January, which means a fresh influx of new members to your gym. Whilst this is a bumper time for most gyms, it’s important to minimise the churn that usually follows such a high volume of recruits (let’s call it […]
January can be the busiest time for gyms as new members flock to join. By preparing for this influx of new customers and adapting your retention strategy to care for both them and your existing members, you can hope to […]
Ten years ago, if you wanted to measure the retention risks of each of your gym members you would have to employ an entire team of data scientists and analysts. Well you can now do it with one piece of […]
Understanding why NPS could be helpful to your business when to send it, and how to interpret results will help businesses create a powerful action plan and retention strategy to increase customer loyalty, revenue, and business growth. A Net Promoter […]
Getting new member referrals is the holy grail of marketing; you’re turning your members into one-person marketing operations. So should referrals come before retention? Or do you need to improve gym retention to generate referrals? We investigate. Referral marketing is […]
Blending artificial intelligence, operational tools and a unique automations engine, Keepme supercharges and streamlines your team’s efforts to attract, retain and re-engage members.
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