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  • Home
  • Features
    • Sales
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    • Enterprise
  • About us
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    Customer case studies

    Find out why customers in 16 countries trust Keepme

    White papers

    Download our acclaimed fitness industry white papers.

    Product videos

    See how Keepme works in these short videos.

    Podcasts featuring Keepme

    Listen to industry-leading podcasts about Keepme.

    Keepme in the press

    Read the latest articles featuring Keepme.

  • Blog
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Gym Marketing

05
Mar
Gym Marketing  ·  Member Retention
Which Communication Methods Should You Use For Greater Member Retention?

Communication with members is critical. But knowing how and when to communicate is a challenge all facilities face. In discovering the best ways to do so, however, we can hope to improve retention rates significantly.  When it comes to communicating […]

by Beth Cadman

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27
Feb
Gym Marketing  ·  Member Retention
What do your gym members expect from you this year?

Gym members have high expectations of their fitness facilities, and with competition growing ever fiercer, it is vital to up your game and use data, personalisation, and fitness trends to keep retention rates high.  With the New Year comes the […]

by Beth Cadman

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13
Feb
Gym Marketing  ·  Member Retention
Fitness marketing that actually works!

When it comes to fitness marketing, the opportunities are endless. But what makes some marketing strategies more effective than others? In data collection, analytics and personalisation lie the answer. When it comes to both acquiring new gym members and retaining […]

by Beth Cadman

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06
Feb
Gym Marketing  ·  Member Retention
5 easy tips to improve your member retention in 2020

Some gym member retention strategies require a big investment in time and money, whether that’s forking out for new equipment or hiring personal trainers. So we thought we’d ease you gently into the New Year by giving you 5 easy […]

by Danni Poulton

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02
Feb
From The Experts Series  ·  Gym Marketing  ·  Member Retention
Why your data makes you different

There is tons of data available about how to retain gym members. Data tells us facts such as: Women are slightly more at risk of quitting than men. Younger people tend to pose greater retention risks. Staff interactions make it […]

by Danni Poulton

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23
Jan
Gym Marketing  ·  Member Retention
How to keep new members engaged beyond the New Year

It’s January, which means a fresh influx of new members to your gym. Whilst this is a bumper time for most gyms, it’s important to minimise the churn that usually follows such a high volume of recruits (let’s call it […]

by Danni Poulton

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16
Jan
Gym Marketing  ·  Member Retention
Building Gym Member Retention from the New Year’s Rush

January can be the busiest time for gyms as new members flock to join. By preparing for this influx of new customers and adapting your retention strategy to care for both them and your existing members, you can hope to […]

by Beth Cadman

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09
Jan
Gym Marketing
What actually is AI?

Ten years ago, if you wanted to measure the retention risks of each of your gym members you would have to employ an entire team of data scientists and analysts. Well you can now do it with one piece of […]

by Danni Poulton

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12
Dec
Gym Marketing  ·  Member Retention
NPS: Why it matters, who you should send it to, and how do you read the results?

Understanding why NPS could be helpful to your business when to send it, and how to interpret results will help businesses create a powerful action plan and retention strategy to increase customer loyalty, revenue, and business growth. A Net Promoter […]

by Beth Cadman

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05
Dec
Gym Marketing  ·  Gym Sales  ·  Member Retention
Which came first, retention or referral?

Getting new member referrals is the holy grail of marketing; you’re turning your members into one-person marketing operations. So should referrals come before retention? Or do you need to improve gym retention to generate referrals? We investigate. Referral marketing is […]

by Danni Poulton

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