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Should your retention strategy be the same across all outlets?
Should your retention strategy be the same across all outlets?

Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.

Why Building Relationships With Members Matters
Why Building Relationships With Members Matters

Encouraging fitness staff to build positive customer relationships with gym members can have a significant impact on member retention. All smart business owners agree that building relationships is crucial when it comes to attracting and retaining new customers. For gym owners, this has never been more pertinent, and with competition fiercer than ever, they cannot […]

How Social Media Impacts Your Member Retention
How Social Media Impacts Your Member Retention

The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have a positive impact on member retention rates. With 2.45 billion monthly active Facebook users to […]

A Retention Dilemma
A Retention Dilemma: Should I ‘Wake Up’ My Inactive Gym Members?

Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.

Why Brand Partners build Brand Loyalty
Why Brand Partners build Brand Loyalty

Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth and success, branding is everything. With continuously increasing competition, gyms have had to fight harder […]

What Are The Warning Signs of At-Risk Members?
What Are The Warning Signs of At-Risk Members?

Identifying at-risk members is crucial. Gym members and their teams should familiarise themselves with the warning signs to enable them to intervene and provide support, encouragement, and inspiration to secure their continued membership once more.

Focus on Member Retention, Not Just Acquisition
Focus on Member Retention, Not Just Acquisition

This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.

Identify Your Loyal Customers To Increase Retention
Identify Your Loyal Customers To Increase Retention

By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.

The Importance Of Staying In Touch With Members
The Importance Of Staying In Touch With Members

The importance of staying in touch with gym members and creating and implementing an effective communication strategy can help gyms significantly improve their retention rates. Read more to find out how.

Forms Of Communication Your Members Appreciate Most
Forms Of Communication Your Members Appreciate Most

How can gym owners communicate successfully with their members? This article explores the different methods and discusses how gym owners can ensure appropriate, relevant and effective communication is delivered every time they reach out to both current and potential clients. When it comes to ensuring member retention, communication really is critical. In fact, those who […]

Higher Engagement Can Lead To Lower 'At Risk' Members
Higher Engagement Can Lead To Lower ‘At Risk’ Members

Engagement is key to increasing member retention, and gym owners should focus their marketing efforts on nurturing relationships and communicating with members in the ‘right’ way to help lower membership cancellation rates. Member retention continues to be an important focus for gyms and other fitness facilities and is one of the most significant considerations in […]

Do Referrals & Member Retention go hand in hand?
Do Referrals & Member Retention Go Hand In Hand?

Referrals are not only a great way to boost sales figures but can actually help keep member retention rates high too, and therefore should be part of every gym owner’s retention strategy. Any smart gym owner knows that no matter how much time, effort and budget they put into their marketing and retention strategies, without […]

Being A Millennial Gym Member
Being A Millennial Gym Member

If you want to know how to market your gym to millennials, it’s vital that you understand the way this unique generation view exercise and what they expect from the gym experience. These insights will help you to create a millennial gym membership retention strategy that gets results.

Knowing Your Member’s Experience
Knowing Your Member’s Experience

Many different factors can affect how a gym member feels about their gym. This article highlights the different areas that owners need to be aware of to ensure member experience remains positive.

How To Create A Gym Member Retention Strategy That Works
How To Create A Gym Member Retention Strategy That Works

There are tons of tips out there on how to boost your gym membership retention. But it’s hard to find a guide on how to create a killer gym retention strategy. In this blog, we try and redress the balance by telling you how gyms came to design membership retention strategies that work for them.

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