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  • Home
  • Features
    • Sales
    • Membership
    • Enterprise
  • About us
  • Resources

    Customer case studies

    Find out why customers in 16 countries trust Keepme

    White papers

    Download our acclaimed fitness industry white papers.

    Product videos

    See how Keepme works in these short videos.

    Podcasts featuring Keepme

    Listen to industry-leading podcasts about Keepme.

    Keepme in the press

    Read the latest articles featuring Keepme.

  • Blog
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Gym Marketing

21
Nov
Gym Marketing  ·  Member Retention
How do changing seasons affect your gym member attendance?

As the seasons change you have an opportunity to keep members active and engaged. To do this you need to understand how seasonal change affects attendance and how you can use these insights to improve gym retention. People are creatures […]

by Danni Poulton

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07
Nov
Gym Marketing  ·  Member Retention
Engaging with inactive members – The Best Approach

At Keepme we believe your member data holds a lot of power if used correctly. When it comes to retention data can transform your approach and results.

by Beth Cadman

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31
Oct
Gym Marketing  ·  Member Retention
Membership Retention – DO’S and DON’TS

When it comes to member retention, we know it can be confusing, here are some easy tricks to help you keep your members happier, for longer.

by Beth Cadman

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24
Oct
Gym Marketing  ·  Member Retention
Should your retention strategy be the same across all outlets?

Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.

by Beth Cadman

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26
Sep
Gym Marketing  ·  Member Retention
Why Building Relationships With Members Matters

Encouraging fitness staff to build positive customer relationships with gym members can have a significant impact on member retention. All smart business owners agree that building relationships is crucial when it comes to attracting and retaining new customers. For gym […]

by Beth Cadman

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20
Sep
Gym Marketing  ·  Member Retention
How Social Media Impacts Your Member Retention

The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have […]

by Beth Cadman

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16
Sep
Gym Marketing  ·  Member Retention
A Retention Dilemma: Should I ‘Wake Up’ My Inactive Gym Members?

Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.

by Faith Christine Lai

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12
Sep
Gym Marketing  ·  Member Retention
Why Brand Partners build Brand Loyalty

Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth […]

by Beth Cadman

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29
Aug
Gym Marketing  ·  Gym Sales  ·  Member Retention
Focus on Member Retention, Not Just Acquisition

This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.

by Danni Poulton

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15
Aug
Gym Marketing  ·  Member Retention
Identify Your Loyal Customers To Increase Retention

By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.

by Beth Cadman

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