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Rewarding Loyalty for Membership Retention
Rewarding Loyalty for Membership Retention

One of the best strategies for improving gym membership retention is increasing customer loyalty. This article examines the relationship between customer loyalty and retention, describes several forms of rewards programmes, and suggests two ‘best practices’ when designing such schemes.

AI & Gym Membership Retention
AI and Gym Member Retention

Can AI make a difference when it comes to increasing gym member retention? This article explores the possibilities.

Everything You Need to Know about NPS
Everything You Need to Know about Net Promoter Score (NPS)

This article covers the essentials to understanding NPS, including how to calculate the score, why it is important for customer retention rates, and some best practices surrounding it.

Risk Scoring – A Crucial Part of the Retention Puzzle
Risk Scoring – A Crucial Part of the Retention Puzzle

This article explains the concept of risk scoring, highlights its pivotal role in managing membership retention, and illustrates its use in strategic marketing communication.

Pricing Strategies for Membership Retention
Pricing Strategies for Gym Retention

This article explores the ways that pricing strategy can affect customer retention rate in the health and fitness industry, and suggests three ways to improve your membership retention rate by altering the way you price.

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