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  • Home
  • Features
    • Sales
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    Customer case studies

    Find out why customers in 16 countries trust Keepme

    White papers

    Download our acclaimed fitness industry white papers.

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    See how Keepme works in these short videos.

    Podcasts featuring Keepme

    Listen to industry-leading podcasts about Keepme.

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Gym Marketing

01
Aug
Gym Marketing  ·  Member Retention
The Importance Of Staying In Touch With Members

The importance of staying in touch with gym members and creating and implementing an effective communication strategy can help gyms significantly improve their retention rates. Read more to find out how.

by Beth Cadman

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27
Jun
Gym Marketing  ·  Member Retention
Forms Of Communication Your Members Appreciate Most

How can gym owners communicate successfully with their members? This article explores the different methods and discusses how gym owners can ensure appropriate, relevant and effective communication is delivered every time they reach out to both current and potential clients. […]

by Beth Cadman

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13
Jun
Gym Marketing  ·  Member Retention
Higher Engagement Can Lead To Lower ‘At Risk’ Members

Engagement is key to increasing member retention, and gym owners should focus their marketing efforts on nurturing relationships and communicating with members in the ‘right’ way to help lower membership cancellation rates. Member retention continues to be an important focus […]

by Faith Christine Lai

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30
May
Gym Marketing  ·  Gym Sales  ·  Member Retention
Do Referrals & Member Retention Go Hand In Hand?

Referrals are not only a great way to boost sales figures but can actually help keep member retention rates high too, and therefore should be part of every gym owner’s retention strategy. Any smart gym owner knows that no matter […]

by Beth Cadman

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09
May
Gym Marketing  ·  Member Retention
What Are The Warning Signs of At-Risk Members?

Identifying at-risk members is crucial. Gym members and their teams should familiarise themselves with the warning signs to enable them to intervene and provide support, encouragement, and inspiration to secure their continued membership once more.

by Beth Cadman

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18
Apr
Gym Marketing  ·  Member Retention
Being A Millennial Gym Member

If you want to know how to market your gym to millennials, it’s vital that you understand the way this unique generation view exercise and what they expect from the gym experience. These insights will help you to create a millennial gym membership retention strategy that gets results.

by Faith Christine Lai

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11
Apr
Gym Marketing  ·  Member Retention
Knowing Your Member’s Experience

Many different factors can affect how a gym member feels about their gym. This article highlights the different areas that owners need to be aware of to ensure member experience remains positive.

by Faith Christine Lai

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05
Apr
Gym Marketing  ·  Member Retention
How To Create A Gym Member Retention Strategy That Works

There are tons of tips out there on how to boost your gym membership retention. But it’s hard to find a guide on how to create a killer gym retention strategy. In this blog, we try and redress the balance by telling you how gyms came to design membership retention strategies that work for them.

by Faith Christine Lai

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21
Mar
Gym Marketing  ·  Member Retention
Rewarding Loyalty for Membership Retention

One of the best strategies for improving gym membership retention is increasing customer loyalty. This article examines the relationship between customer loyalty and retention, describes several forms of rewards programmes, and suggests two ‘best practices’ when designing such schemes.

by Faith Christine Lai

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07
Mar
Gym Marketing  ·  Member Retention
AI and Gym Member Retention

Can AI make a difference when it comes to increasing gym member retention? This article explores the possibilities.

by Faith Christine Lai

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