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Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

COVID-19 recovery plan
How data can underpin a robust COVID-19 recovery plan

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of vaccines, and the return to normality this might bring, there will no doubt be ongoing fallout for some time, and operators need to have a robust COVID-19 recovery plan. Having a […]

emma-barry
Five tips for badass operators wanting to work smarter in 2021

Keepme is delighted to welcome Emma Barry, a global fitness authority and author of best-selling book, Building a Badass Boutique, as a guest blogger. Here, Emma provides her ultimate tips for fitness operators wanting to work smarter and evolve in 2021. The world has changed and it’s never going back. We have been sent to […]

360°-customer-record
Why operators need a 360˚ customer view now more than ever

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of a successful vaccine, and the return to normality this might bring, there will no doubt be ongoing fallout from COVID-19 for some time. Having a data-driven 360˚ customer view has never […]

keepme customer troy morgan
“We’ve learned lessons from our data with Keepme”

Keepme customer Troy Morgan, CEO of Willows Health Group, based in Queensland, Australia, is using AI and data to shape his sales and retention strategy, alongside his COVID recovery plan… Willows Health & Lifestyle Centre has been using Keepme’s Artificial Intelligence (AI) powered retention management tool for a little over 13 months ago, and, this […]

Manage your club’s inside sales with Keepme Sales

We’re pleased to introduce an exciting feature in Keepme Sales! Inside sales – never lose an opportunity to sell added services in your fitness club again. Keepme’s inside sales functionality captures, routes, and manages sales for services like personal training, massage, physical therapy, swim lessons and much more. Keepme allows any staff member to create […]

New Feature Announcement: Keepme Leads Manager
New Feature Announcement: Keepme Leads Manager (Video)

New feature announcement!  Keepme Leads Manager – your sales team’s job just got a lot easier… With the Leads Manager tool in Keepme Sales, your team can handle every element of the gym sales process all in one place. Rather than asking your team to jump from your CRM tool, to their phone, to their […]

Presenting Keepme Sales, The Fitness Industry’s First AI-Powered Sales Tool
Presenting Keepme Sales, The Fitness Industry’s First AI-Powered Sales Tool

We’re delighted to introduce the latest addition to the Keepme platform – Keepme Sales.  Representing diverse customers across 9 countries, our clients surprisingly have one truly consistent request over the last 18 months: for Keepme to solve their sales problem. While many of our clients were already using the most popular gym sales support tools, […]

Which came first, retention or referral?

Getting new member referrals is the holy grail of marketing; you’re turning your members into one-person marketing operations. So should referrals come before retention? Or do you need to improve gym retention to generate referrals? We investigate. Referral marketing is extremely powerful. People frequently talk about products and services that they get value from, and […]

Focus on Member Retention, Not Just Acquisition
Focus on Member Retention, Not Just Acquisition

This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.

Do Referrals & Member Retention go hand in hand?
Do Referrals & Member Retention Go Hand In Hand?

Referrals are not only a great way to boost sales figures but can actually help keep member retention rates high too, and therefore should be part of every gym owner’s retention strategy. Any smart gym owner knows that no matter how much time, effort and budget they put into their marketing and retention strategies, without […]

Pricing Strategies for Membership Retention
Pricing Strategies for Gym Retention

This article explores the ways that pricing strategy can affect customer retention rate in the health and fitness industry, and suggests three ways to improve your membership retention rate by altering the way you price.