“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is […]
If you’re looking to get the most out of NPS at your fitness center – your Net Promoter Score surveys – the first thing you need to know is this: NPS isn’t really about predicting gym membership retention. This is […]
As an operator, when you’re looking to increase gym revenue, where do you naturally turn? Chances are your gym sales team is often your first port of call, focusing on new member acquisition with targets designed to increase gym membership […]
If you’re looking at how to increase gym revenue, look no further than the mass of data that already exists in your business. Even now, this combined data is the lifeblood of your company, flowing through tools and people to […]
When you’re putting together forecasts for your business, there’s one thing you no doubt prize above all else. Accuracy. If you can accurately predict which of your members might leave you – just as one example, but one that’s already regularly monitored […]
When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be […]
Personalisation challenges In a world where personalisation is a key agenda point for every consumer-facing business, gyms have a problem: when it comes to their product, they are currently capable of little customisation, instead relying on brand messaging and aspirational […]
The term ‘hybrid’ fitness has populated conversations across the sector ever since COVID-19 forced gyms closed and consumers online. And granted, the first step had to be for operators to look beyond the bricks and mortar of their physical facilities. But […]
The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the […]
Who knows what the next few months holds for the fitness industry? One thing’s certain; operators will need a vigorous COVID-19 recovery plan. Only by having total transparency on everything, from where membership sales leads have come from and which […]
Blending artificial intelligence, operational tools and a unique automations engine, Keepme supercharges and streamlines your team’s efforts to attract, retain and re-engage members.
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