Getting new member referrals is the holy grail of marketing; you’re turning your members into one-person marketing operations. So should referrals come before retention? Or do you need to improve gym retention to generate referrals? We investigate. Referral marketing is extremely powerful. People frequently talk about products and services that they get value from, and […]
There’s been a massive boom in people using fitness tracking devices, from Google Fit to FitBit. Encouraging your gym members to use SMART wearables can actually increase gym retention. Let’s look at how this can be done. One of the major reasons people quit the gym is that they’re not seeing progress. Part of the […]
As the seasons change you have an opportunity to keep members active and engaged. To do this you need to understand how seasonal change affects attendance and how you can use these insights to improve gym retention. People are creatures of habit. Whilst the world around them stays the same, they are likely to stay […]
Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.
Should gym operators focus on persuading members to sign up for longer contract lengths, or is pay as you go better for retention? A careful combination might be the best way. Understanding what effect membership plans have on gym membership retention rates can provide a useful insight to enable operators to market one or the […]
Encouraging fitness staff to build positive customer relationships with gym members can have a significant impact on member retention. All smart business owners agree that building relationships is crucial when it comes to attracting and retaining new customers. For gym owners, this has never been more pertinent, and with competition fiercer than ever, they cannot […]
The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have a positive impact on member retention rates. With 2.45 billion monthly active Facebook users to […]
Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.
Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth and success, branding is everything. With continuously increasing competition, gyms have had to fight harder […]
Identifying at-risk members is crucial. Gym members and their teams should familiarise themselves with the warning signs to enable them to intervene and provide support, encouragement, and inspiration to secure their continued membership once more.
An insightful, clever onboarding process will help ensure a good first impression, secure customer loyalty and lower your turn rate. Find out how to create a smart onboarding process to keep retention rates high.