Customer service is an integral part of achieving and sustaining a high membership retention rate. This article explores four principles of excellent customer service that will effectively improve your gym’s customer retention.
This article covers the essentials to understanding NPS, including how to calculate the score, why it is important for customer retention rates, and some best practices surrounding it.
This article explains the concept of risk scoring, highlights its pivotal role in managing membership retention, and illustrates its use in strategic marketing communication.
With the average person checking their phone 80 times a day, it is not surprising that an increasing number of gym owners are implementing strategies to utilise this kind of technology in their clubs. The potential for wearable technology to […]
The business model of low-cost, low-manpower gyms like Anytime Fitness seem to be at odds with classic member retention strategies. However, as this article illustrates, the use of the right technology can effectively mitigate this problem.
This article explores the ways that pricing strategy can affect customer retention rate in the health and fitness industry, and suggests three ways to improve your membership retention rate by altering the way you price.
The real key to success in the fitness industry is member retention, not attraction. This article answers your big questions surrounding membership retention in the industry, including “What is retention?”, “Why retention?”
Blending artificial intelligence, operational tools and a unique automations engine, Keepme supercharges and streamlines your team’s efforts to attract, retain and re-engage members.
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