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New Feature Announcement: Keepme Leads Manager

New Feature Announcement: Keepme Leads Manager (Video)
September 22, 2020 •

New feature announcement! 

Keepme Leads Manager – your sales team’s job just got a lot easier…

With the Leads Manager tool in Keepme Sales, your team can handle every element of the sales process all in one place. Rather than asking your team to jump from your CRM tool, to their phone, to their email platform and back to their CRM, losing critical information and time along the way, your team can execute every action directly from our Leads Manager tool. Keepme’s Leads Manager routes and prioritize leads, sets actions for your sales staff, and establishes next actions. Critically, Leads Manager allows your staff to send emails, text messages, and even make calls directly from the platform, eliminating confusion of using multiple tools to accomplish their work, increasing productivity and improving your close rate. 

Keepme Lead Manager keeps your team on target by mapping out the entire sales process, automatically sending thank you emails, follow ups, appointment reminders, and suggesting next actions. Our system takes the guesswork out of the process and creates multiple avenues for your team to take. Whether it’s a high value lead or a short term customer, our system will tailor the interactions, pace and level of automation to ensure you have the most efficient and effective sales process for your business. 

Keepme Leads Manager is just part of the picture. To learn more about how Keepme can revolutionize the way you manage sales and drive membership retention, book a demo today.

Presenting Keepme Sales, The Fitness Industry’s First AI-Powered Sales Tool

Presenting Keepme Sales, The Fitness Industry’s First AI-Powered Sales Tool
September 18, 2020 •

We’re delighted to introduce the latest addition to the Keepme platform – Keepme Sales. 

Representing diverse customers across 9 countries, our clients surprisingly have one truly consistent request over the last 18 months: for Keepme to solve their sales problem. While many of our clients were already using the most popular gym sales support tools, they felt like what they were getting was little more than a polished up spreadsheet. We knew they needed better and that we could create something special. 

Rather than provide a bandaid, we sought to bring the fitness industry something it has never had – a fully integrated, AI-powered CRM tool that allows users to capture, manage, close, and transition leads into members all in one place.  

Seamlessly blending new lead capture, routing and management, Keepme Sales provides our users with one stop shop to not only monitor and collect information, but to execute. Our AI is constantly evaluating your lead quality, quantity, and progress to identify, segment, and funnel them into tailored sales flows built to optimize your teams effort and reduce the cost of acquisition.

Keepme’s built in communication platform allows the customer to leverage the power of AI to maximize their team’s time through smart automations built to ensure every lead is followed up with and no lead is ever left unattended.

Finally, Keepme Sales reaches beyond new members sales and drives non-dues revenue. It starts by evaluating current members who are likely to engage in anything from personal training to swim lessons, building specific lead lists for your teams to pursue.

With the addition of Keepme Sales, our customers have the power to manage members across the entire life cycle, from lead generation to winning back ex-members, all in one platform. To learn more about how Keepme can revolutionize the way you manage sales and drive membership retention, book a demo today.

We’re Proud To Introduce Keepme V2, A Next-Generation CRM for Fitness Operators
September 1, 2020 •

There’s excitement in the air at Keepme HQ! After months of tireless work and thousands of development hours, our team is proud to bring you Keepme V2 – the fitness industry’s first comprehensive, AI-powered CRM for operators.

A genuine step change in club technology, Keepme V2 enables operators to drive additional revenue and increase profitability at every stage of the membership lifecycle – from lead capture and sales, to membership retention and secondary spend, to ex-member win back. All of this is backed by proven Artificial Intelligence, allowing operators to uncover revenue opportunities that are hidden in their data and act on them with the click of a button. No more jumping between tools, no more guesswork. 

Our brand new Keepme Sales module is a true one-stop solution, empowering sales teams to capture, allocate, manage, communicate with, and close leads all in one place. Keepme’s AI evaluates each lead and funnels them into tailored sales flows, while our sales playbooks and automations ensure every single lead is followed up with. And Keepme Sales isn’t limited to membership sales – it allows your reps to effortlessly manage inside sales for services like PT, massage, swim lessons, and anything else your club offers. To sum it up, Keepme Sales was purpose-built to turbocharge your sales team’s productivity and help them shatter their sales targets. 

Once a lead becomes a member, Keepme Membership provides you with industry-leading tools to maximize their lifetime value. Building on our proven Keepme retention platform, Keepme Membership’s AI identifies at-risk members and other critical member groups with pinpoint accuracy, while our new ‘Take Action’ features allow you to engage them with a single click. Building campaigns and automations has never been easier with Keepme’s best-in-class communications suite, which now includes a library of pre-built automations so operators can build world class member journeys right out of the box. Whether it’s re-engaging members who are slipping away, sending offers to members who are likely to purchase class packs, or reaching out to ex-members to win them back, Keepme Membership helps you achieve maximum revenue for every member in your club. 

We firmly believe that no operator should settle for band-aid solutions. If you have any questions about Keepme V2, please reach out to us via our live chat in the corner below. And if you would like a personalized tour to see how Keepme V2 could help your club, we warmly invite you to book a demo today.

— Team Keepme

Video: Introducing Keepme V2

Video: Introducing Keepme V2
August 27, 2020 •

We’re proud to present Keepme V2! 

The first comprehensive, AI-driven CRM for the fitness industry.  

Based on conversations with hundreds of operators, we knew there was a need for an AI-powered CRM that could manage the whole member lifecycle — from lead capture and sales, to retention, secondary spend, and ex-member win back. Over the past few months, our team has been working tirelessly to bring this vision to life. 

With a brand new lead management system and industry-leading communications tools, Keepme V2 is quite simply the most advanced sales and retention tool built from the ground up for fitness operators. At its heart? An AI engine that helps operators make data-driven decisions to maximize revenue. 

For a personalized tour of Keepme V2, Book A Demo Today

Keepme’s founder and CEO is interviewed by FitTech

Keepme’s founder and CEO is interviewed by FitTech
August 14, 2020 •

Ian, our Founder and CEO was invited by FitTech Magazine to share insight into how operators can utilize AI during such unprecedented times. With so much uncertainty across the market, Ian shares how Artificial Intelligence can help operators navigate with certainty and create predictable revenue and long term positive member experiences.  

Ian also shared with FitTech how Keepme has grown over the last 18 months, how we work with our clients that sit across 9 countries and our plans for the future! Read the full article below or book a demo today to experience Keepme and our new features.

Read the full article here!

Escape Your Limits Podcast

Our founder and CEO’s predictions – Escape Your Limits Podcast
August 13, 2020 •

At Keepme we frequently ask the big question- what is the future of fitness? Learning from our industry leading clients and other thought leaders, we constantly re-evaluate how the market is evolving and how operators can flourish, even in trying conditions such as COVID-19.

Since the pandemic the entire industry has seen a huge shift towards digital as a whole, from streaming online classes, managing resources or even ‘the new normal’ member experience becoming increasingly automated. But at Keepme we saw this shift, long before COVID-19. Ian, our Founder & CEO, was invited on the Escape Your Limits Podcast with Matthew Januszek for a second time to discuss future trends and the role digital will play in the ever changing landscape of our sector.

Ian’s interview was shot pre the widespread COVID-19 shutdowns, but interestingly Ian makes some incredibly accurate insights into the way operators need to evolve in 2020.

Ian and Matthew discuss the rise in digital competitors, which operators are now competing with and how this will continue to pose threat to traditional fitness models if they do not embrace digital processes within their club. He also explores how operators can utilize Artificial Intelligence to strengthen every aspect of our members lifecycle, predict upsell opportunities and risk and also amplify the existing efforts of the teams that run our clubs. In times so unprecedented, many of Ians opinions and advice about the industry’s challenges and sometimes the outdated approach we see to tackle them, rings more true than ever.

Watch Ian’s full length interview:

Or download and listen to the episode on Soundcloud or Apple Podcasts:

https://lnkd.in/g2d2EHu

https://lnkd.in/g2M7mjT

How AI prediction can help you increase revenue for your gym
March 19, 2020 •

Artificial Intelligence (AI) is transforming the way your gym can get more revenue. AI can now make intelligent predictions about member behaviour that will help you make more money. Let’s take a look at how you can do this.

The fitness industry is growing exponentially. Fitness membership in the UK for example broke the 10 million mark in 2019, with the industry worth in excess of £5bn. Globally there are over 210,000 clubs with 183 million members, according to a report by IHRSA in the UK alone!

The importance of revenue growth

Growth isn’t just important for the fitness industry as a whole, it’s vital for the future of your gym. Yes, it’s important that your club is seeing profits in the here and now, but you need to deliver future growth to secure your gym stays in the game for the long term.

Growth is the best way to avoid other gyms eating into your share of the market. As they say, offense is the best form of defense.

Another reason growth is important is because the fitness industry is very susceptible to disruption. From the boom in boutique clubs to the rise of home workouts (Popsugar, we’re looking at you), and a growth in “experiential” exercise moments as offered by a phenomenon like Tough Mudder, how secure is your gym if you are not seeing growth?

Prediction powered by Artificial Intelligence

It’s all very well talking about the importance of growth for your gym, but how do you execute it? How do you get your membership to grow, your revenue streams to lift… how do you get enough leverage to reinvest in your business in a meaningful way?

One of the reasons it can be hard to deliver growth in the fitness industry is that this is a sector that’s all about human behaviour. Gym membership isn’t just a product that your customers consume like Netflix membership. It’s a service that doesn’t just require your members to hand over money, they also need to invest their own time and energy into the gym to get anything out of it. That’s a long value chain, one that involves more commitment from customers than perhaps any other industry.

Because of this fitness chains often try and make an educated guess as to what will appeal to their members, and this often falls way short of the mark.

If only you could understand what your gym members value, and what changes you can make to boost your revenue and ensure future growth. Well, AI prediction is a really powerful way to do this.

Let’s think through this a bit. If there was a 50% chance that introducing a new fitness class would lead to new members sticking around longer, would you do it? That’s the predictive power of flipping a coin. What if there was a 60% chance this investment would lead to greater revenue? That’s a bit more like it, but you still stand to potentially loose a lot of money.

If the predictability of future success was 70/80%, that would be more like it right? But what if you could make predictions with over 91% chance of success? This may sound like psychic levels of prediction, but it’s actually achievable using sophisticated artificial intelligence and machine learning.

How to use prediction to get more revenue

Keepme is a powerful AI tool that helps you harness the power of prediction to take actions that will deliver greater profitability and growth.

By analysing your membership data Keepme projects what your revenue streams are going to look like in the months ahead. 

It can work out which members are likely to leave your gym and which ones will be receptive to outreach. And it will tell you which factors influence attrition, so you can find out what members who are at risk of leaving have in common. 

It will also tell you how much revenue you stand to lose if you carry on as you are. This helps you to make more decisions that will boost revenue, and less decisions that will hurt revenue. It will even show you potential revenue streams you are not tapping into. 

By removing the guesswork from increasing gym revenue you are free to unlock the growth potential of your gym. The predictive power of AI has never been as powerful as it is today. Gyms that take advantage of this are the brands that will see major growth in 2020, and the ones that don’t will always remain on the back foot.

To find out how Keepme can bring in more revenue for your club book a free demo today.

What actually is AI?
January 9, 2020 •

Ten years ago, if you wanted to measure the retention risks of each of your gym members you would have to employ an entire team of data scientists and analysts. Well you can now do it with one piece of AI membership retention software like KeepMe. 

So, what is AI?

You probably already know that AI stands for Artificial Intelligence. But what is that exactly, and how does it work?

Let’s start with the second part first… “intelligence”. This basically refers to the ability to assess information and make informed decisions based on that assessment. It’s what we humans refer to as “thinking”.

For the longest times mathematicians and scientists have thought hard about the idea that computers can make the kind of smart decisions people make… that’s the “artificial” part of the equation.

Artificial Intelligence was a big topic in the 1950s, but it’s only with relatively recent developments in computing, helped along by the development of the internet and cloud based technology, that big strides have been made in developing AI and making it accessible to all. So much so that AI has become a bit of a catch-all buzzword that’s used so much it loses all meaning. 

So let’s break down the key components of AI, and how it can help with gym retention.

AI is data based

There’s no AI without data. Lots of data. Technological advancements in data collection and handling, alongside a growing expectations from consumers for personalised customer service has put a ton of data at our fingertips. That’s one of the reasons it’s so puzzling when companies don’t make the most of the data by using AI software that’s even better at rapidly analyzing data than humans. And much cheaper too. 

AI is goal focused

Humans are pretty good at generalised thinking, but AI needs to be set predefined goals for it to work. It’s when you tell it to look for patterns in data and take action based on that AI is in its element. AI finds patterns in data and applies a bunch of criteria to solve problems set by the software designer.

AI never sleeps

AI is always working behind the scenes which makes it easy to gain an overview of your retention levels without missing key insights because of inconsistencies in data processing that can arise when you employ humans to crunch your data for you.

How does KeepMe use AI?

KeepMe takes individual gym member data and applies an algorithm to determine their retention level, generating a number called a “KeepMe score”. This shows if a member is likely to leave, could go either way, or is especially loyal and viable to join a member referral scheme.

AI provides crucial insights into which members might leave in a timeframe for you to take effective steps to win those members back. This requires complex data crunching that AI is especially well placed to solve. Then it’s up to your team to put those insights to work.

That said, working out who is at risk of leaving is only one part of what the KeepMe AI does.

You can also plug in a set of conditions that can trigger member outreach tasks such as sending emails, triggering a callback from a member of staff or a number of other actions.

How does the KeepMe AI process member data?

There are various different types of AI, but KeepMe uses a subset of AI called “machine learning”, a term that is becoming increasingly popularised these days. 

Put simply, machine learning is a computer program that can improve itself over time. This means the kind of predictions the KeepMe AI software become smarter as the system has exposure to member data over a period of time.

How are these AI insights presented?

KeepMe takes your member data, applies Machine Learning models to it, and assigns a retention score to each member, as well as an overall member retention score for each gym location.

You can then drill down into this data to get much more specific insights. For example, you can break down your member retention levels by factors such as age, gender, location, pricing plans and more. 

This means you can then take actions that are appropriate for each member or group of members.

For example, if you discover that women have lower retention scores you can reach out to them about group activities that are women-friendly. If you are struggling to retain millennial gym members you can make sure you talk up the experiential aspects of your gym offering and encourage them to get involved with your gym community.

You can find out more about how KeepMe uses AI to help improve gym retention levels by booking a free tour of the software today. It will be tailored to your own fitness facility so you can see exactly how it can help you build member retention strategies that will reduce acquisition costs and transform the retention health of your gym.