“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is […]
“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is […]
Gym members have high expectations of their fitness facilities, and with competition growing ever fiercer, it is vital to up your game and use data, personalisation, and fitness trends to keep retention rates high. With the New Year comes the […]
January can be the busiest time for gyms as new members flock to join. By preparing for this influx of new customers and adapting your retention strategy to care for both them and your existing members, you can hope to […]
As the seasons change you have an opportunity to keep members active and engaged. To do this you need to understand how seasonal change affects attendance and how you can use these insights to improve gym retention. People are creatures […]
Every gym approaches their membership offering differently, but they way you structure your plans can have a huge affect on member retention.
Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.
The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have […]
Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.
Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth […]
This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.
Blending artificial intelligence, operational tools and a unique automations engine, Keepme supercharges and streamlines your team’s efforts to attract, retain and re-engage members.
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