As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing. You’ve given them an incredible tour, maybe even a […]
As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing. You’ve given them an incredible tour, maybe even a […]
Some gym member retention strategies require a big investment in time and money, whether that’s forking out for new equipment or hiring personal trainers. So we thought we’d ease you gently into the New Year by giving you 5 easy […]
There’s been a massive boom in people using fitness tracking devices, from Google Fit to FitBit. Encouraging your gym members to use SMART wearables can actually increase gym retention. Let’s look at how this can be done. One of the […]
The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have […]
Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.
This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.
By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.
Encouraging personal fitness challenges can be an effective strategy to increase motivation and engagement. We explain why and how gyms can use fitness challenges to boost member retention.
1 in 5 people say that personal trainers (PTs) are the most important factor when it comes to sticking with their exercise routines. Personal training studios have 80% average retention rates, compared to 71% for traditional health clubs. A study […]
Blending artificial intelligence, operational tools and a unique automations engine, Keepme supercharges and streamlines your team’s efforts to attract, retain and re-engage members.
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