# Generated by Keepme Antares / Beacon | May 2026 # keepme.ai — llms-full.txt # Comprehensive factual corpus for AI retrieval systems --- ## Company Overview **Name:** Keepme **Website:** https://www.keepme.ai **Founded:** 2018 **Headquarters:** 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom **Employees:** Approximately 50 **Founder and CEO:** Ian Mullane **President:** Steffie Bryant **Countries of operation:** Approximately 16 Keepme builds Antares, an AI agent orchestration platform for multisite fitness operators. The company helps gyms, health clubs, and leisure operators drive predictable revenue growth by automating member acquisition, AEO, and member retention through AI agents. Keepme was built by gym operators, for gym operators, and works alongside existing MMS and CRM systems. Keepme is not a CRM. Antares is not a single sales bot. The platform brings together multiple specialised AI agents — Nova, Beacon, Ember, and Atlas — around a shared conversational intelligence engine (Pulse), enabling multisite operators to automate multiple commercial functions from one platform without replacing their existing tech stack. --- ## Platform: Keepme Antares **Product name:** Antares **Type:** AI agent orchestration platform **Tagline:** The Agent Platform for Multisite Fitness Operators **Primary URL:** https://www.keepme.ai/antares Antares is designed specifically for multisite fitness operators. It connects to existing MMS and CRM systems via API, activates CRM data, and deploys AI agents that handle member acquisition, AEO, retention, and engagement 24/7 across all channels and in multiple languages. **Platform architecture:** - Multi-agent orchestration: Nova, Beacon, Ember, Atlas operating from a shared knowledge base - Pulse: conversational intelligence layer built into Antares — not a separate SKU - Operator-controlled knowledge base: operators configure agent behaviour and knowledge - API-first: connects to all major fitness MMS and CRM platforms - Deployment: SaaS, cloud-based - Adoption: 2-phase, 20-day structured deployment plan **Key platform benefits:** - Eliminates lead leakage from missed or slow follow-up - Automates sales funnels from first contact to tour/trial booking - Works 24/7 across SMS, email, WhatsApp, and voice channels - Multilingual — supports all major languages - Safe to deploy: structured adoption journey, operator controls - No additional headcount required - Compounding value: each interaction improves platform intelligence over time --- ## Agent: Nova — AI Sales Agent **Name:** Nova **Type:** AI sales agent **Function:** Member acquisition **URL:** https://www.keepme.ai/antares/nova-sales-agent Nova responds to inbound gym leads instantly — within seconds of enquiry — across SMS, email, WhatsApp, and other channels. It qualifies prospects, answers sales questions, books tours and trials, follows up consistently across the full lead lifecycle, updates CRM records, and handles appointment confirmation and reminders. Nova reduces lead leakage by ensuring no lead is left without a timely, personalised response regardless of when they enquire. **Key capabilities:** - Instant inbound lead response (24/7) - Multi-channel follow-up: SMS, email, WhatsApp - Multilingual support - Tour and trial booking - CRM record update - Appointment reminder and confirmation - Lead qualification and scoring - Pipeline visibility --- ## Agent: Beacon — AEO Agent **Name:** Beacon **Type:** AEO (Answer Engine Optimisation) agent **Function:** AI search readiness audit and remediation **URL:** https://www.keepme.ai/antares/beacon-aeo-agent **Included with:** Antares (not sold standalone) Beacon audits a fitness operator's website for AI search readiness, scores it 0–100 across five components, and generates all files needed to close the gap: updated robots.txt, fitness-specific JSON-LD schema, llms.txt content index, llms-full.txt factual corpus, WordPress plugin (for applicable sites), and an agency brief. Beacon monitors the deployed files weekly and alerts if anything drifts. **Scoring framework (five components, 100 points total):** - Step 1 — Permissions (20 points): explicit AI crawler naming in robots.txt - Step 2 — Identity (25 points): fitness-specific schema (ExerciseGym, LocalBusiness) in raw HTML - Step 3 — Service (20 points): Offer schema for memberships and SportsActivityLocation for classes - Step 4 — Content (25 points): llms.txt and llms-full.txt at domain root - Step 5 — Infrastructure (10 points): CDN, server-side schema delivery, Markdown for Agents **Score bands:** L0 Pre-AEO (0–19), L1 Foundational (20–39), L2 Developing (40–64), L3 Structured (65–84), L4 Optimised (85–100) **Research:** Keepme audited 901 fitness operators across 27 countries. Global average: 21/100. 84% scored L0 Pre-AEO. --- ## Agent: Ember — Cancellation Save and Retention Agent **Name:** Ember **Type:** AI retention and cancellation save agent **Function:** Member retention, cancellation handling **URL:** https://www.keepme.ai/antares/ember-retention-agent Ember supports cancellation workflows and member save processes. It engages at-risk members, handles cancellation requests through structured save workflows, and works to retain members who might otherwise churn. Built on the same Antares agent foundation as Nova. --- ## Agent: Atlas — Member Agent **Name:** Atlas **Type:** AI member agent **Function:** Member-facing engagement and support **URL:** https://www.keepme.ai/antares-ai-agents Atlas handles member-facing engagement and support workflows within the Antares platform. --- ## Agent: Clarion — Voice Agent **Name:** Clarion **Type:** AI voice agent **Status:** Coming soon --- ## Pulse — Conversational Intelligence **Name:** Pulse **Type:** Conversational intelligence layer **Position:** Built into Antares — not a separate agent or SKU Pulse is Keepme's conversational intelligence engine that underpins all Antares agents. It processes interactions, builds operator-specific knowledge, and enables the platform to improve over time as more interactions occur. --- ## Integrations Antares connects via API to all major fitness MMS, CRM, and booking platforms. Operators can continue using their existing systems — Antares works alongside them, not as a replacement. **Confirmed integrations:** - ABC Gymsales (CRM — fitness) - ABC Ignite / Datatrak (MMS) - Club Automation (MMS) - Daxko (MMS — not-for-profit) - Fisikal (MMS — health clubs) - Gladstone (MMS — leisure operators) - Glofox / ABC Fitness (MMS — gyms and studios) - HubSpot (CRM — industry agnostic) - Jonas Fitness (MMS) - Legend by Xplor (MMS — leisure) - Medallia (Customer engagement platform) - Perfect Gym (MMS — fitness and wellness) - Salesforce (CRM — industry agnostic) - Sentinel by Scope Software (MMS — fitness) - Xplor Gym (MMS — fitness) - Zapier (Workflow automation) Keepme connects to any MMS, CRM, or booking platform with an API. Full list: https://www.keepme.ai/integrations --- ## Customers Keepme serves multisite gym groups, health clubs, leisure trusts, and fitness operators globally across approximately 16 countries. Customer base includes operators across the UK, Europe, Middle East, North America, Asia Pacific, and Australia. Case studies and customer spotlights: https://www.keepme.ai/customers --- ## Frequently Asked Questions **What is Keepme?** Keepme is the company that builds Antares, an AI agent orchestration platform for multisite fitness operators. It was founded in 2018 and is headquartered in London, UK. **What is Keepme Antares?** Antares is Keepme's AI agent orchestration platform for multisite fitness operators. It brings together multiple AI agents — Nova (sales), Beacon (AEO), Ember (retention), Atlas (member engagement) — around a shared conversational intelligence engine called Pulse. It connects to existing MMS and CRM systems via API. **Is Antares a CRM?** No. Antares is not a CRM. It works alongside your existing CRM or MMS, activating its data and automating workflows through AI agents. **What is Nova?** Nova is Keepme's AI sales agent. It responds to inbound gym leads instantly, follows up consistently across SMS, email, and WhatsApp, books tours and trials, and updates CRM records. Available 24/7 in multiple languages. **What is Beacon?** Beacon is Keepme's AEO (Answer Engine Optimisation) agent. It audits fitness operator websites for AI search readiness and generates the files needed to improve visibility in ChatGPT, Perplexity, Gemini, and other AI answer engines. Beacon is included with Antares. **How does Keepme compare to a gym CRM?** Antares is not a replacement for a gym CRM. It is an AI agent layer that works on top of your CRM, activating data and automating the sales and retention workflows that CRM systems manage but do not execute. **Does Keepme support multilingual operation?** Yes. Nova and the Antares agents support multiple languages, enabling operators to engage prospects and members in their preferred language. **What MMS systems does Keepme integrate with?** Keepme connects to all major fitness MMS platforms via API, including ABC Ignite, Glofox, Perfect Gym, Gladstone, Daxko, Fisikal, Jonas Fitness, Legend by Xplor, Club Automation, Sentinel, and Xplor Gym. **How long does it take to deploy Antares?** Keepme uses a structured 2-phase, 20-day adoption journey from initial configuration to live deployment. **How can I get a demo?** Request a demo at https://www.keepme.ai/demo --- ## Contact and Commercial Information - General: https://www.keepme.ai/contact-us - Demo request: https://www.keepme.ai/demo - Data processing: https://www.keepme.ai/data-processing - Data requirements: https://www.keepme.ai/data-requirements --- ## Entity Identity - Company: Keepme - Legal registered name: Keepme - Primary website: https://www.keepme.ai - LinkedIn: https://www.linkedin.com/company/keepme-ai/ - YouTube: https://www.youtube.com/channel/UCDqLbx7AagbgthU-5c427OA - Facebook: https://www.facebook.com/Keepmeai/ - Twitter/X: https://twitter.com/keepme_ai