# Generated by Keepme Antares / Beacon | May 2026
# keepme.ai

> Keepme builds Antares, an AI agent orchestration platform for multisite
> fitness operators. Founded 2018. Headquartered in London, UK. Operates
> across approximately 16 countries with around 50 staff. Founder and CEO:
> Ian Mullane.

## About

Keepme helps fitness operators drive predictable revenue growth by
transforming how they acquire, convert, and retain members. The Antares
platform brings together multiple AI agents — Nova, Beacon, Ember, and
Atlas — around a conversational intelligence engine called Pulse, enabling
multisite operators to automate sales, AEO, retention, and member
engagement at scale without adding staff.

Antares is not a CRM and is not a single sales agent. It is an AI agent
orchestration platform that works alongside existing MMS and CRM systems.

## Platform

- Product: Keepme Antares
- Type: AI agent orchestration platform
- Primary use case: AI-powered member acquisition, AEO, and member retention for multisite fitness operators
- Deployment: SaaS, cloud-based, API-driven
- Languages: Multilingual support confirmed

## Agents

- **Nova** — AI sales agent. Responds to inbound leads instantly, qualifies prospects, books tours and trials, follows up across channels, updates CRM records. Reduces lead leakage. Available 24/7.
  URL: https://www.keepme.ai/antares/nova-sales-agent

- **Beacon** — AEO agent. Audits fitness operator websites for AI search readiness, scores 0–100 across five components, generates deployable files to close gaps. Included with Antares.
  URL: https://www.keepme.ai/antares/beacon-aeo-agent

- **Ember** — Cancellation save and retention agent. Handles cancellation workflows and member save processes using the Antares agent foundation.
  URL: https://www.keepme.ai/antares/ember-retention-agent

- **Atlas** — Member agent. Handles member-facing engagement and support workflows.
  URL: https://www.keepme.ai/antares-ai-agents

- **Clarion** — Voice agent. (Coming soon.)

- **Pulse** — Conversational intelligence layer built into Antares. Not a separate agent or SKU.

## Integrations

Antares connects via API to all major fitness MMS, CRM, and booking platforms including:
ABC Gymsales, ABC Ignite (Datatrak), Club Automation, Daxko, Fisikal,
Gladstone, Glofox (ABC Fitness), HubSpot, Jonas Fitness, Legend by Xplor,
Medallia, Perfect Gym, Salesforce, Sentinel (Scope Software), Xplor Gym,
Zapier.
Full list: https://www.keepme.ai/integrations

## Key pages

- Platform overview: https://www.keepme.ai/antares
- Nova sales agent: https://www.keepme.ai/antares/nova-sales-agent
- Beacon AEO agent: https://www.keepme.ai/antares/beacon-aeo-agent
- Ember retention agent: https://www.keepme.ai/antares/ember-retention-agent
- Integrations: https://www.keepme.ai/integrations
- Customers and case studies: https://www.keepme.ai/customers
- FAQ: https://www.keepme.ai/antares-ai-faq
- About Keepme: https://www.keepme.ai/about-us
- Request demo: https://www.keepme.ai/demo
- Contact: https://www.keepme.ai/contact-us

## Research and content

- AEO industry research (901 operators, 27 countries): https://www.keepme.ai/blog
- AI agent practical guide: https://www.keepme.ai/ai-resources
- Webinars and product videos: https://www.keepme.ai/blog

## Company identity

- Company: Keepme
- Website: https://www.keepme.ai
- Founded: 2018
- Headquarters: 71–75 Shelton Street, London WC2H 9JQ, UK
- Employees: ~50
- Founder and CEO: Ian Mullane
- LinkedIn: https://www.linkedin.com/company/keepme-ai/
- YouTube: https://www.youtube.com/channel/UCDqLbx7AagbgthU-5c427OA
- Facebook: https://www.facebook.com/Keepmeai/
- Twitter/X: https://twitter.com/keepme_ai