The January Rush is Coming: How to Capture More of the $3.7B Australian Fitness Market in 2026

Joel O’Sullivan unpacks why 37 to 45 percent of Australians are targeting fitness improvements, and how a 3.7 billion dollar market growing at 12 percent CAGR proves the demand is real. He asks a sharper question: are you doing everything you can to capture it?

The January Rush is Coming: How to Capture More of the $3.7B Australian Fitness Market in 2026

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