The Silent Competitor: Why 'Doing Nothing' Is Costing Gym Operators More Than They Think

In this article, our VP of Marketing, Hilary McGuckin looks at the real cost of “doing nothing” about your current gym sales process. Not in vague terms like “we should follow up faster”, but in easy numbers that show what slow responses and inconsistent follow up are quietly costing you every week. If you are generating leads but not converting as many as you should, this will help you quantify the leakage, understand why 'doing nothing' is the default, and see what changes actually move the needle.