Why 52% of Gym Searchers Look After Hours (And Where They Go)

In this article, you will explore why 52% of fitness search activity happens outside normal operating hours, how missing website FAQs turn away high-intent prospects, and how Club4 Fitness unlocked a 36% after-hours conversion rate using 24/7 AI engagement.

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Why 52% of Gym Searchers Look After Hours (And Where They Go)