Catch up with the podcast here: https://www.fittechcouncil.org/podcast/the-sales-funnel-consumer-behaviors-challenges-opportunities-with-sarah-harris-hilary-mcguckin

The sales funnel in fitness is evolving - and fast. Traditional tactics are falling short as consumer behavior, expectations, and technology shift the landscape. So what does an effective sales funnel look like today?

Join FIT-C's Bryan O’Rourke in conversation with Keepme's Hilary McGuckin and Sarah Harris for a dynamic discussion on what’s working (and what’s not) when it comes to converting leads into loyal members.

We’ll explore new research from Keepme, real-world case studies, and actionable strategies for fitness operators looking to modernize their approach.

In this webinar, you’ll learn:

• The biggest challenges gyms face in today’s sales funnel

• How consumer behavior is redefining engagement

• Why personalization and AI are becoming essential tools

• What top-performing fitness brands are doing differently

• Future trends shaping the member journey over the next 1–3 years

Whether you're a gym owner, marketer, or sales leader, this session will give you practical insights to strengthen your funnel and future-proof your business.

Don’t miss this opportunity to rethink your sales strategy with expert guidance from Keepme.ai!

Catch up on the podcast version here.