Implementing AI Sales Agents: A Practical Guide
Put an AI sales agent to work and turn conversations into booked tours.
A live AI sales agent takes more than choosing a vendor. This 37 page guide from Keepme CEO Ian Mullane covers what agents are, how to set one up, and how to measure the growth it delivers.
What You Will Find Inside
A practical route from first idea to measurable growth.
What an AI sales agent really is
The three essential components of an agent, and why voice interaction changes what AI can do in membership sales.
The broken fitness sales funnel
Why prospects slip away, from missing webchat and late call-backs to inconsistent monitoring of every channel.
The opportunity in numbers
Industry benchmarks for visitor-to-lead and lead-to-tour rates, and how modest gains compound across the funnel.
Starting with a strong base
Setting clear objectives, designing the communication flow, and sourcing the right data and tools for your agent.
Phased rollout for multi-site
A structured approach to implementation, with a phased plan for multi-site operators and tool connections.
Measuring performance and ROI
Baseline data, key performance indicators and dashboards that prove what your agent delivers, with a worked example.
What The Guide Shows
Benchmarks and results quoted in the guide.
What Operators Say
In just three months Antares has had almost 60,000 conversations and about 450 tours booked out of hours. It's been a massive assistance to all MCs...we've got more leads and we're walking into more appointments. It's a no-brainer! Who wouldn't want that?
It’s been exciting to see ‘Vicky’ embody who we are as a brand and represent us so naturally. It’s gratifying to watch how seamlessly Antares communicates availability and schedules tours in a way that reflects our standards.
