What is Antares by Keepme?

Antares by Keepme is an AI agent platform built specifically for multisite fitness operators. It brings together specialist AI agents, gym system integrations, operator-controlled knowledge, and Pulse, Keepme's conversational intelligence layer, so operators can improve sales, service, visibility, and retention from one platform. Antares is one platform, with one contract and every agent included, rather than a collection of separate point tools.

Who is Antares built for?

Antares is built for multisite fitness operators, including gym chains, health clubs, leisure operators, boutique fitness groups, and national or regional fitness brands. It is designed for operators managing lead response, inbound calls, member questions, AI visibility, retention risk, and cancellation conversations across multiple locations, channels, teams, and systems.

Which AI agents are included in Antares?

Antares currently includes five specialist agents: Nova, the sales agent, responds to inbound leads, follows up across channels, and books tours or trials automatically. Clarion, the voice agent, handles inbound calls 24/7, answers questions, books tours, and routes conversations that need a human. Atlas, the member services agent, answers existing member questions across text and voice. Beacon, the AEO agent, helps operators control how their clubs are described, referenced, and recommended by AI answer engines. Ember, the retention agent, identifies members at risk through the Keepme Score, intervenes at the right moment, and supports cancellation-save conversations when needed.

How is Antares different from standalone AI tools?

Standalone AI tools usually solve one narrow problem. Antares is different because it is a platform for deploying multiple specialist agents on the same foundation. The training, integrations, data setup, and Pulse intelligence layer are established once, then reused as more agents are activated. This means operators are not buying isolated tools for sales, service, calls, visibility, and retention. They are buying into one connected AI operating layer for the gym member journey.

Why does Antares use multiple specialised agents?

Antares uses multiple specialised agents because sales, voice, member service, AEO, and retention are different operational jobs. A lead enquiry, a member account question, an inbound phone call, an AI search visibility issue, and a cancellation-risk intervention require different workflows, tone, data, escalation rules, and success measures. Antares keeps those jobs specialised while connecting them through the same platform and Pulse intelligence layer, so every agent can benefit from shared learning across the customer lifecycle.

What data does Antares use?

Antares uses the operator's approved knowledge, system integrations, conversation history, lead and member signals, and relevant operational data needed to run the agents safely and effectively. Pulse analyses conversations, interaction patterns, knowledge base gaps, lead and member signals, and performance trends to generate insights, recommendations, and the Keepme Score. The platform is designed so the data foundation is set up once and reused as additional agents are activated.

How does Antares support safe AI adoption?

Antares supports safe AI adoption through a controlled rollout model built around approved knowledge, clear escalation rules, system integrations, operator visibility, phased scaling, data security, and reversible deployment. Operators define what agents can say, when they should hand off to a human, how they connect to existing systems, and how quickly deployment expands. This gives fitness operators a controlled path from setup to live deployment rather than an uncontrolled AI launch.

Does Antares replace staff?

No. Antares is designed to support staff, not replace them. Its agents handle repetitive, time-sensitive, and high-volume conversations such as lead follow-up, inbound calls, FAQs, booking requests, member questions, and retention prompts. That reduces pressure on front desk, sales, membership, and operations teams, while routing conversations that need human judgement to the right person. The practical role of Antares is to make teams more responsive, consistent, and scalable across every location.

How does Antares integrate with existing gym systems?

Antares integrates with the operator's existing systems as part of the initial platform setup. That foundation includes agent training, integrations, data setup, and Pulse running underneath the platform. Once the foundation is in place, additional agents can be activated using the same training, integrations, and data rather than starting from scratch each time.

How can a fitness operator get started with Antares?

A fitness operator can get started with Antares by booking a conversation with the Keepme team. Most operators start with Nova because sales conversion is often where the fastest return is seen, then activate additional agents such as Clarion, Atlas, Beacon, and Ember when they are ready. Visit www.keepme.ai/demo to book a time with the team and see how Antares would handle your lead flow, member base, and call traffic.

What is Nova by Keepme?

Nova is the sales agent from Antares, Keepme's AI agent platform for multisite fitness operators. Nova responds to inbound gym leads instantly, follows up consistently across channels, answers sales questions, books tours or trials, updates CRM records, and helps operators reduce lead leakage caused by slow response times, missed calls, inconsistent follow-up, and after-hours enquiries. Nova handles the problem of delayed lead engagement that causes operators to lose high-intent prospects before staff can respond.

Who is Nova built for?

Nova is built for multisite fitness operators, gym chains, health clubs, leisure operators, boutique fitness groups, and regional or national fitness brands that rely on enquiry volume, tours, trials, and membership sales. It is especially relevant for operators where lead handling varies by site, shift, workload, channel, or manager, and where sales performance is being limited by inconsistent response and follow-up.

What problem does Nova solve for fitness operators?

Nova solves the problem of gym lead leakage. Fitness operators generate leads across forms, ads, calls, emails, social channels, and walk-ins, but many leads go cold because response time is slow, follow-up is inconsistent, staff capacity is limited, and after-hours enquiries are missed. Nova solves the two core failure points of unpredictable human response time and follow-up that is not treated as a system.

How does Nova respond to gym leads?

Nova engages leads instantly across inbound channels, answers questions using the operator's approved knowledge, qualifies intent, books the next step, sends confirmations, follows up with structured reminders, and updates connected systems. Nova works across inbound channels, books tours and trials automatically, keeps systems up to date, and makes follow-up structured, timely, and consistent.

Which channels does Nova work across?

Nova is designed to engage leads wherever enquiries arrive, whether that's by form, webchat, email submission, Facebook or Instagram Messenger, or by telephone. Nova standardises lead handling across channels, locations, and operating hours rather than depending on each site's local process.

Can Nova book gym tours and trials automatically?

Yes. Nova can check team availability, schedule directly into the operator's calendar process, book tours or trials, and send confirmations automatically. This is one of the primary commercial use cases because it turns lead engagement into a booked next step rather than leaving prospects waiting for a manual callback.

How does Nova improve sales consistency across multiple sites?

Nova improves consistency by applying the same response rules, qualification logic, follow-up cadence, booking process, and escalation approach across every location. For multisite operators, this matters because performance often varies by site, shift, team capacity, and manager.

Does Nova replace sales teams?

No. Nova is designed to remove repetitive, time-sensitive sales work from staff so teams can focus on where humans create the most value: tours, high-intent conversations, closing, and in-club experience. Nova removes the necessity for humans to handle the first response and standardises follow-up, while giving teams more time to spend on face-to-face relationship building in club.

How does Nova use the Keepme Score?

Nova uses the Keepme Score, generated by Pulse, to prioritise leads. Every lead Nova engages receives a score that helps indicate conversion intent and where intervention has the highest expected value. Green leads are high-intent, amber leads need sharper intervention, and red leads are deprioritised in favour of leads more likely to convert. The score then continues with the person after conversion and becomes part of the wider lifecycle view used by Antares.

How is Nova connected to Antares and Pulse?

Nova runs on Antares, Keepme's AI agent platform for multisite fitness operators. Pulse is the intelligence layer underneath Antares. Most operators start with Nova for member acquisition, then activate additional Antares agents such as Beacon, Ember, Clarion, and Atlas using the same platform foundation. Pulse learns from conversations, surfaces insight, identifies knowledge gaps, predicts where intervention has value, and generates the Keepme Score.

How does Nova integrate with existing gym systems?

Nova is designed to connect with the operator's sales and operational systems as part of the Antares setup. It keeps systems up to date by updating contact records in the CRM and mapping bookings to the calendar so visibility improves. Nova is not just a messaging layer; it helps keep the commercial record accurate.

How does Nova support safe and controlled AI deployment?

Nova is rules-led and reviewable. Every interaction follows operator-defined rules and can be audited, which helps sales leaders maintain control over quality, escalation, messaging, and compliance. Nova, like all Keepme agents, is rules-led and reviewable, with every interaction following rules and being available for audit.

What results have fitness operators seen with Nova from Antares?

Examples include Fitness Cartel reporting almost 60,000 conversations and about 450 out-of-hours tours booked in three months, Fitness First Singapore reporting a 185% increase in lead-to-tour bookings and a 16% uplift in tour attendance, and Club4 Fitness reporting nearly 300 extra tours in one month from after-hours engagement. See Keepme customer success stories at www.keepme.ai/customers.

How can a fitness operator calculate the cost of missed leads?

Keepme offers a simple gym revenue loss calculator positioned around four inputs: enquiry volume, member value, response delay, and estimated drop-off. The purpose is to help operators quantify the commercial cost of doing nothing rather than treating lead leakage as a vague operational issue. Visit www.keepme.ai/calculate-lead-loss to try it out.

How can a fitness operator get started with Nova?

A fitness operator can get started with Nova by booking a conversation with the Keepme team at www.keepme.ai/demo. Most operators start with Nova because acquisition and lead conversion are often where the fastest return appears, then expand into the wider Antares platform by activating agents such as Beacon, Ember, Clarion, and Atlas when ready.

Keepme Integrations

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Other

: Antares connects directly to your existing MMS, CRM or booking system through its API. There's no separate database and no rip-and-replace. Antares sits on top of your current tech stack, reads the contact and membership data it needs to act, and writes outcomes like tour bookings and status updates straight back in, so your system of record stays exactly that.
: Antares connects to all membership management systems, CRMs and booking apps that have an API.

We strongly advise every operator to insist on an API for every piece of gym software they integrate into their operations, and it's why we also recommend an audit of your current tools' data capabilities.

No API? Ask the provider when this will be available. Ask specifically: "When is an API scheduled on the roadmap for delivery?"
: No. Antares integrates with your existing tech stack and updates your CRM, so your source of truth remains unchanged and your workflows stay intact.
: Through API integration, Antares seamlessly accesses your existing club membership data. This allows it to automate follow-ups, book tours, and re-engage cold leads effectively. This creates a two-way data flow, ensuring your primary membership software is automatically updated and all records remain synchronised in real-time.
: Yes.

In general, if your data silo has an API, we can connect to it.

We're happy to discuss any systems you're using. Simply contact us and we'll make sure the right data points exist for you to get the most value out of Antares.
: Yes. Antares has a connection to key WhatsApp and SMS service providers, allowing you to utilise these communication tools in your membership and sales automations.
: Minimal. We handle the heavy lifting of the integration. Your team only needs to provide API access to your CRM or calendar and approve the initial knowledge base. Most setups require less than 5 hours of total human time from your internal staff.
: Yes. We are enterprise-ready and compliant with standard data protection regulations, including GDPR and CCPA. We do not use your proprietary data to train public AI models; your data stays within your own silo. Learn more on our data processing page.
: Antares integrates directly into your MMS or CRM systems. This integration allows it to access contact data to carry out follow-ups, book tours and re-engage cold leads.

Learn more about our data requirements here.

Nova - Sales Agent

Beacon - AEO agent

Ember - Retention Agent

Atlas - Member Agent

Clarion - Voice Agent

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