NEW FEATURE RELEASE: Turning “Not Interested” Leads Into New Sales

We’re excited to introduce Re-Engage, a new module within Keepme Antares that gives fitness operators the ability to recover and convert leads that were previously marked as “not interested.”

At the heart of Re-Engage is the Antares AI Sales Agent, which takes over the task of re-engaging declined leads automatically. Operators can set time-lapse triggers, and when the timing is right, Antares reopens the conversation via the lead’s preferred channel, delivering personalised, intelligent outreach that feels natural and timely.

“Re-Engage is about completing the funnel,” said Ian Mullane, CEO. “Most operators give up on leads too early, not because the leads are bad, but because they lack intelligent, consistent follow-up. Antares now solves that, and it does it hands-free.”

Why We Built It

Most operators still rely on disconnected systems. When a lead is marked as “not interested,” it’s often left to sit in the CRM, even if they showed clear intent. Re-Engage fixes this.

Instead of writing off 60 to 85% of your gym leads, the Antares AI Sales Agent can automatically follow up after a set delay and restart the conversation.

How Re-Engage Works

Once activated, Re-Engage lets you:

• Set a custom delay (e.g. 30 or 60 days after “not interested”)

• Have Antares restart contact automatically

• Nurture via the lead’s preferred channel (SMS, email, WhatsApp, DMs and more)

... All without your team doing a thing.

Why It Matters

Reactivating even a small percentage of dormant leads helps you:

• Boost conversion from leads you already have

• Lower CPA (cost-per-acquisition)

• Drive more revenue without extra spend

“Re-Engage gives you a second chance, and that’s where the real gains are,” said Hilary McGuckin, Director of Marketing. “It’s about making every lead count.”

What’s Next?

Re-Engage brings you closer to a fully automated gym sales funnel, one that your current tech stack simply doesn't provide.