The Sales Funnel & Consumer Behaviors: FIT-C X Keepme Webinar May 6th - Register Now

Explore how modern consumer behavior is reshaping fitness sales in this upcoming FIT-C webinar hosted by Bryan O’Rourke. Keepme’s Sarah Harris and Hilary McGuckin share real-world insights into the challenges and opportunities operators face in their sales funnels. Plus actionable strategies to convert more leads with AI and automation.
Matt McCallum
Matt McCallum
The Sales Funnel & Consumer Behaviors: FIT-C X Keepme Webinar May 6th - Register Now

In a fitness industry where consumer expectations are changing faster than ever, traditional sales tactics are no longer enough. That’s why Keepme is teaming up with the Fitness Industry Technology Council (FIT-C) for a timely and essential conversation on the modern sales funnel, and what today’s fitness consumers really want.

The Sales Funnel & Consumer Behaviors: Challenges and Opportunities

Hosted by FIT-C’s Bryan K. O’Rourke, the session brings together two areas of Keepme’s specialist experience, with Hilary McGuckin MCIM, Director of Sales & Marketing, and Sarah Harris, Director of Growth & Client Success - Americas, for a candid discussion on how gym sales strategies need to evolve.

“The fitness industry is facing a pivotal moment. Consumers expect instant, personalised experiences. If we don’t adapt, we get left behind. This webinar is about giving operators the tools and insights they need to meet those expectations, close more sales, and build smarter, stronger funnels.”
Hilary McGuckin, Director of Marketing

What to Expect

Attendees will get exclusive insights into:

  • The most common pitfalls still hurting fitness sales funnels in 2025

  • How modern consumer behaviors are reshaping the buyer journey

  • The growing role of AI, automation, and personalization in driving conversions

  • Real-world examples from leading fitness operators using Keepme Antares

  • What the next 1–3 years of member acquisition could look like

Whether you’re a sales leader, marketing manager, or fitness operator ready to grow, this session will offer actionable, data-backed strategies for future-proofing your approach to lead conversion.

👉 Reserve your spot and get ahead of what’s next: https://bit.ly/4iFLE4b