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FIBO 2024 | Fitness Trends, The Impact of AI, The Value of Data

Keepme CEO, Ian Mullane speaks on the L.I.F.Ts podcast after his keynote address at the European Health & Fitness Forum and ahead of FIBO 2024. He speaks about AI and its impact on the fitness industry, concerns around data protection and how AI it will enhance service delivery on the gym floor.

Others featured include: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador,  EuropeActive, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey’s Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam

Catch Ian at the 23 minute mark!