Meet Nova - The Sales Agent from Antares

Nova is built for multisite fitness operators, gym chains, health clubs, leisure operators, boutique fitness groups, and regional or national fitness brands that rely on enquiry volume, tours, trials, and membership sales. It is especially relevant for operators where lead handling varies by site, shift, workload, channel, or manager, and where sales performance is being limited by inconsistent response and follow-up.

Nova solves the problem of gym lead leakage. Fitness operators generate leads across forms, ads, calls, emails, social channels, and walk-ins, but many leads go cold because response time is slow, follow-up is inconsistent, staff capacity is limited, and after-hours enquiries are missed. Nova solves the two core failure points of unpredictable human response time and follow-up that is not treated as a system.

Nova engages leads instantly across inbound channels, answers questions using the operator’s approved knowledge, qualifies intent, books the next step, sends confirmations, follows up with structured reminders, and updates connected systems. Nova works across inbound channels, books tours and trials automatically, keeps systems up to date, and makes follow-up structured, timely, and consistent.

Nova is designed to engage leads wherever enquiries arrive, whether that is by form, webchat, email submission, Facebook or Instagram Messenger, or by telephone. Nova standardises lead handling across channels, locations, and operating hours rather than depending on each site’s local process.

Yes. Nova can check team availability, schedule directly into the operator’s calendar process, book tours or trials, and send confirmations automatically. This is one of the primary commercial use cases because it turns lead engagement into a booked next step rather than leaving prospects waiting for a manual callback.

Nova improves consistency by applying the same response rules, qualification logic, follow-up cadence, booking process, and escalation approach across every location. For multisite operators, this matters because performance often varies by site, shift, team capacity, and manager.

No. Nova is designed to remove repetitive, time-sensitive sales work from staff so teams can focus on where humans create the most value: tours, high-intent conversations, closing, and in-club experience. Nova removes the necessity for humans to handle the first response and standardises follow-up, while giving your teams more time to spend on the face-to-face relationship building in club.

Nova uses the Keepme Score, generated by Pulse , to prioritise leads. Every lead Nova engages receives a score that helps indicate conversion intent and where intervention has the highest expected value. Green leads are high-intent, amber leads need sharper intervention, and red leads are deprioritised in favour of leads more likely to convert. The score then continues with the person after conversion and becomes part of the wider lifecycle view used by Antares.

Nova runs on Antares, Keepme’s AI agent platform for multisite fitness operators. Pulse is the intelligence layer underneath Antares. Most operators start with Nova for member acquisition, then activate additional Antares agents such as Beacon, Ember, Clarion, and Atlas using the same platform foundation. Pulse learns from conversations, surfaces insight, identifies knowledge gaps, predicts where intervention has value, and generates the Keepme Score.

Nova is designed to connect with the operator’s sales and operational systems as part of the Antares setup. It keeps your systems up to date by updating contact records in the CRM and mapping bookings to the calendar so visibility improves. Nova is not just a messaging layer; it helps keep the commercial record accurate.

Nova is rules-led and reviewable. Every interaction follows operator-defined rules and can be audited, which helps sales leaders maintain control over quality, escalation, messaging, and compliance. Nova, like all our agents, is rules-led and reviewable, with every interaction following rules and being available for audit.

Examples include Fitness Cartel reporting almost 60,000 conversations and about 450 out-of-hours tours booked in three months, Fitness First Singapore reporting a 185% increase in lead-to-tour bookings and a 16% uplift in tour attendance, and Club4 Fitness reporting nearly 300 extra tours in one month from after-hours engagement. See our Customer Success stories at www.keepme.ai/customers.

Keepme offers a simple gym revenue loss calculator positioned around four inputs: enquiry volume, member value, response delay, and estimated drop-off. The purpose is to help operators quantify the commercial cost of doing nothing rather than treating lead leakage as a vague operational issue. Visit www.keepme.ai/calculate-lead-loss to try it out.

A fitness operator can get started with Nova by booking a conversation with the Keepme team at www.keepme.ai/demo. Most operators start with Nova because acquisition and lead conversion are often where the fastest return appears, then expand into the wider Antares platform by activating agents such as Beacon, Ember, Clarion, and Atlas when ready.