Atlas is the member services agent for Antares. It lives inside your member app and members' area, answering questions and taking action for authenticated members in seconds.
Members ask about memberships, bookings, billing, facilities, timetables, trainers, and classes - Atlas answers from your knowledge base, in your brand voice, instantly.
Atlas can take the actions your systems allow, from booking swimming lessons, and crèche places to checking membership packages and applying permitted plan changes.
From lost-property to handling sensitive topics, when something needs a human, Atlas identifies the right route and passes the member on with the context your team needs to resolve it.
Members expect instant answers. They no longer accept email-and-wait, voicemail-and-wait, or queue-at-the-desk. Every other part of their consumer life responds in seconds. Fitness has not caught up. That gap costs more than operational time. Every unanswered query, delayed reply, or “let me check and get back to you” chips away at the member relationship.
A typical multisite operator handles thousands of member service queries per club per month. Membership questions, billing queries, facility information, timetable requests, booking changes, account updates. A material proportion of those queries are repeated, answerable from the knowledge base, and currently consume front-desk and member services team time that could be spent on the work that actually requires humans.
Atlas handles the repeated queries instantly. Members get the answer they need in seconds. Your team gets their time back for relationship work, retention conversations, and floor coverage. The operational saving compounds across every club. Atlas closes the gap. Members get instant answers on the surfaces they already use, while your team stays focused on the relationship work and floor coverage only humans can handle.
Atlas is different from Nova because Atlas talks to authenticated members. When a member is logged in, Atlas has access to their record, can see their plan, can take actions on their account, and operates within a different trust boundary from a sales conversation with a prospect. That's why Atlas can do things, not just answer questions.
Atlas runs on Antares with Pulse , the intelligence layer connecting every agent on the platform. For every authenticated member, Atlas can use the Keepme Score: the 0 to 100 score that follows a member from first enquiry through long-term membership. That means Atlas does not treat every conversation as a blank slate. It understands the member’s context, engagement, risk signals, and what kind of response is right in that moment.
Atlas gives the member a fast, helpful answer through a standard service interaction. The member is engaged, stable, and does not need extra intervention.
Atlas gives the same answer, but knows the member is starting to drift. It can adjust the tone, surface a relevant nudge, or guide the member toward the next best action.
Atlas gives the same answer with more care. It can route to a human, flag the interaction in Pulse, and make sure the operator knows a high-risk member has reached out.
Every Atlas conversation also strengthens Pulse , helping Antares learn from real member interactions and improve agent performance across the platform over time.
Members shouldn't have to explain who they are, what they have done, or where they are in their lifecycle. From the moment a conversation starts, Atlas can use the Keepme Score to understand whether a member is highly engaged, starting to drift, or already at risk. That context shapes the response, the next best action, and when a human should be brought in. Every service conversation becomes more than a resolved query. It becomes intelligence you can act on.
The Antares knowledge base powers every agent: Nova for sales, Atlas for member services, Clarion for calls, Beacon for answer visibility, and Ember for cancellations. You update it once, and every agent stays aligned. Most operators come to Antares through Nova - here's why: No duplicated knowledge ✓ No divergent tone ✓ No conflicting policies ✓ No extra system to maintain. ✓
The work already done for Nova starts creating value beyond sales. Atlas lets the operator capture member-experience value from an investment they have already justified commercially.
Atlas turns the Antares platform argument into something concrete. One foundation. Every agent draws on it. Each agent after the first is significantly easier and cheaper to deploy than buying, configuring, and maintaining a standalone product for the same job.
Pulse Every Atlas conversation contributes to Pulse, the intelligence layer underneath the Antares platform. Operators use it to see what members are asking, where the knowledge base has gaps, and where agent behaviour can be improved
The platform does not just run agents. It tells you how to make them continuously better. Across every agent, in one environment.
With Atlas, you can see what was asked, how it answered, which actions were taken, and when a human was brought in. Nothing happens inside a black box. Most of Atlas is governed by the Antares platform foundation, but the member-service layer gives you additional controls:
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