AI Search
Visibility Agent
Makes your clubs
easy to find and
accurately described
in AI search.
Meet Beacon - The Antares AI Search Visibility Agent
Get Your Clubs Recommended When Prospects Ask AI
Prospects now ask ChatGPT, Gemini, Claude and Perplexity where to train. The AI search visibility agent, Beacon, makes sure
those answers describe your clubs accurately, location by location, with the right facilities, services and memberships.
ChatGPT
Example answer
“Which gym near Clapham has a pool and sauna?”
→ Your Clapham club named, with the correct facilities
Perplexity
Example answer
“Cheapest flexible gym membership in Leeds?”
→ Your off-peak membership cited from your own site
Gemini
Example answer
“What time does BigGym Houston open on Sunday?”
→ Correct Sunday hours, pulled from your location page
Claude
Example answer
“Is Atlantic Lift & Swim good for beginners?”
→ Accurate summary of classes and coaching
Trusted By Multisite Operators Worldwide
How People Choose A Gym Is Changing
Prospects aren’t just scrolling through a list of links any more.
They ask AI for a direct recommendation, and they act on the answer.
They Ask, Not Search
Which gym is nearby? Which club has a pool? Which membership is flexible? AI gives one answer, not ten links.
Every Club Counts
AI visibility isn’t just about your brand. Each location needs its own clear facilities, hours and services.
Accurate Beats Guessed
When AI can clearly read your site, it describes your clubs correctly instead of filling the gaps itself.
The Five Foundations Of AI Search Visibility
Beacon scores your website against five foundations. Together they
give AI answer engines a clear, trusted picture of your business.
1
Crawler Access
Clear permissions so AI systems can read your site.
2
Fitness Schema
Structured data built for gyms and leisure centres.
3
Location Detail
Facilities, hours and services for every club.
4
Membership Data
Memberships, services and pricing AI can understand.
5
AI-Readable Files
llms.txt and llms-full.txt files that point AI to the right content.
Beacon Audits, Builds And Maintains
Sees Your Site The Way AI Does
Beacon audits your website exactly as an AI answer engine reads it, scores your readiness and shows you what’s missing.
- Whether AI crawlers can access your site
- Fitness-specific schema on every page
- Location, membership, service and facility details for every club
- AI-readable content files
Beacon checks:
Builds Your AI-Readable Layer
Beacon then generates everything your team needs to close those gaps, ready to review and deploy.
- Fitness-specific schema for each location
- llms.txt and llms-full.txt files
- Crawler permission recommendations
- A clear brief for your web agency, if you need one
Beacon delivers:
What Changes After Beacon
Before Beacon
- AI has to guess what your business is
- Locations are missed or mixed up
- Facilities and services are incomplete
- Answers rely on old or third-party information
After Beacon
- A clear, AI-readable picture of your business
- Every club recognised, with its own details
- Facilities and services described correctly
- AI points to your own, trusted content
From Audit To AI-Ready, Without A Rebuild
No new website, no new CMS and no separate technical
project. Keepme manages the process with your team.
Step 1: Beacon Audits Your Site
It scores your AI readiness and maps every gap.
Step 2: Keepme Builds The Assets
Schema, files, reports and an implementation brief.
Step 3: Your Team Reviews
Nothing goes live until you’ve approved it.
Step 4: Deploy And Maintain
Usually through Google Tag Manager, kept up to date as your clubs change.
Antares - One Platform, All Agents Included
Beacon runs on the same Antares platform as the other four agents, using the same knowledge
base and approved business content. It’s not a separate AEO tool or another vendor to manage.
Sales
Agent
Responds to every
enquiry instantly,
books tours and
follows up 24/7.
Voice
Agent
Answers every
inbound call day
and night, and books
tours by voice.
Member Services
Agent
Answers member
questions on every
channel and hands
over to your team.
AI Search
Retention
Agent
Spots members at
risk of leaving
and steps in with
the right offer.
Accurate By Design, Honest By Default
Beacon follows the same guardrails as every Antares AI agent.
It never invents details about your business. Read how Antares keeps you in control.
Verified
Only What’s Verified
Beacon only uses information it can verify from your website or approved business content.
Gaps
Flagged, Never Filled
If a page doesn’t show opening hours or a pool, Beacon flags the gap instead of guessing.
Approval
You Review Everything
Every file and recommendation is reviewed and approved by your team before it goes live.
Honest
No Placement Promises
No one can guarantee a spot in AI answers. Beacon gives you a stronger foundation and proof.
A Safer Way To Adopt AI
Go from setup to live in 20 days, with approved knowledge, clear escalation rules and the option to pause
or roll back at any time. Our Customer Success team sets everything up and stays with you after launch.
100% Transparency ✓ Guardrails ✓ Scale In Phases ✓ Data Secure ✓ Instant Rollback
Yes. Beacon is one of the five AI agents included in your Antares contract. It runs on the same foundation as Nova, Clarion, Atlas and Ember, so you’re not buying a separate AEO tool or taking on another vendor.
No, and no one honestly can. AI answer engines decide what to show based on the question, location, context and their own sources. Beacon strengthens the technical and content foundation they rely on, so your business is far easier to understand than a site that leaves AI guessing.
No. There’s no website rebuild, new CMS or separate technical project. Beacon usually works through tools you already have, like Google Tag Manager, plus a few domain-level files.
No. Beacon only uses information it can verify from your website or approved business content. If something is missing, like opening hours or a pool, it flags the gap instead of inventing it. The goal isn’t a flattering audit, it’s a trustworthy one.
Keepme manages it with your team. Beacon audits and scores your site, Keepme builds the schema, files and brief, your team reviews them, and the approved assets go live, usually through Google Tag Manager. Beacon then keeps the AI-readable layer up to date as your clubs change.
Only if they control your website, Google Tag Manager, hosting or robots.txt. If they do, Beacon gives them a clear brief on exactly what to add, where and why. It’s a quick handover, not a redesign.
AI visibility doesn’t update overnight. Beacon first confirms your new assets are live, then re-runs your readiness score against your baseline, then tests how AI answer engines describe your business. You’ll see which gaps have closed and where to go next.
What Fitness Operators Are Saying About Antares
Had my first interactions with Keepme in Gymbox this week and I’m already impressed. Super easy to use, smooth to manage, and it really adds value for the gyms. Excited to explore it more - great system 👌
Hatim Al Abbadi
Senior General Manager - Gymbox
Very impressed with the service as much as the system. The early metrics are incredibly promising...lead-to-tour at 68% already and almost 50% of tours booked out of hours. Things you love to see!
John Foy
COO - Inspire Group Kuwait
If you're looking for an AI agent that will be able to optimise your sales process, like booking more appointments and qualifying gym prospects, and that adapts according to your needs, then Antares is really the best!
Jannel Stephanie Rodolfo
General Manager - Fitness First Singapore
We knew that on sale day, hesitation can build quickly if people don't get answers straight away. Pete helped by stepping in instantly, making things clear, and guiding customers straight to the app while their intent was still high.
Ciaran Murtagh
Area Manager - Coral Leisure
It feels aligned with a shared goal: creating a frictionless, high-quality experience that ultimately strengthens real human connection. It is early, but the future with ‘Vicky’ looks very promising.
Brad Bundy
COO - The Exercise Coach
"The Keepme team has demonstrated an exceptional level of professionalism throughout our business partnership. Their customer support is unparalleled, always going above and beyond to address any concerns we have."
Capterra Review
Our AI sales agent doesn’t just handle enquiries; it actively books tours and feeds that information straight into our management software. This allows our sales team to follow up with fully informed context and no manual input.
Erin Dunn
Digital Marketing Manager, Inverclyde Leisure
It’s been exciting to see ‘Vicky’ embody who we are as a brand and represent us so naturally. It’s gratifying to watch how seamlessly Antares communicates availability and schedules tours in a way that reflects our standards.
Brad Bundy
COO - The Exercise Coach
"The hyper sense of connection we now have with our members is a testament to the Keepme team's dedication to improving our business. Overall, I highly recommend Keepme to anyone looking for a top-notch different fitness management solution."
Capterra Review