Are You Letting High-Intent Gym Leads Slip Away After a No-Show?
A Booking Isn’t a Conversion – It’s a Crucial Moment
When a prospect books a tour or trial, that’s more than a lead. It’s a signal of serious intent. But what happens if they don’t show up?
In our latest research study, The Great No-Show Opportunity - Gym Automation Benchmarks, we dive into the sales-critical stage that often goes ignored: what happens after the booking is made… but never attended.
This is where many fitness operators quietly lose a lead they worked hard to win. And in multi-site environments where lead volume is high and follow-up is inconsistent, that problem compounds fast.
Building on the Time to Reply Study
This new research builds on our earlier Time to Reply study, which exposed how slow responses to trial requests reduce conversions.
Now we explore what happens after a lead has been successfully captured.
Using a mystery shopper approach across 248 requests across 75 brands representing 6,500 locations, we tracked gym communications before and after missed gym tours and trials. The results shed light on the sales processes in place, and where they break down.
What You’ll Learn from the Full Study
This isn’t guesswork. It’s real-world data.
Inside the study, you’ll discover:
The percentage of gyms that actually send reminders
How many follow up after a no-show and how often
What gets sent across email, SMS, voicemail and more
Whether personalization or automation plays a bigger role
How many operators try to reschedule - and how many walk away
The study doesn’t just reveal gaps. It offers a framework to improve your process, backed by clear data.
👇 See for yourself!
Why It Matters for Sales & Ops Teams
For fitness operators, this is more than just a performance review. It's a lens into one of the most overlooked conversion levers in the gym sales process.
Operators invest in lead gen. They build nurturing journeys. But if there’s no follow-through after a no-show, all of that effort risks going to waste.
Whether you're running one location or 100, this study gives you:
Benchmarks to compare your own performance
Insights on what best-in-class operators do
A clear case for smarter automation and systemization
From Missed Appointment to Missed Opportunity
No-shows don’t have to be dead ends. But when follow-up is impersonal, delayed, or missing entirely, it reinforces the prospect’s decision to disengage.
Some operators treat a missed booking as the start of a re-engagement effort. Others treat it as the end of the line.
This report highlights both. And what separates them.
Where Automation Can Help (Without Losing the Human Touch)
Automation isn’t the enemy of personalization. In fact, the study shows how AI-led systems like Keepme Antares can:
Trigger timely, personalized reminders
Respond intelligently to no-shows
Automatically offer rebooking options
When automation is smart and context-aware, it feels like someone is paying attention. And that’s what prospects need to stay engaged.
Access the study now to see the size of the opportunity for your operation.
