Twelve months ago, we launched Keepme Antares with one goal: to give fitness operators an AI Sales Agent for gyms that could work every lead, on every channel, 24/7 - and do it with the speed, consistency, and follow-through that traditional sales teams can’t match.
One year later, we can look back at 12 months breakthroughs, measurable results, and fitness industry-first research that has reshaped how operators think about AI lead generation for fitness.
We’ve Proven That AI Sales Agents Deliver Real, Measurable Growth
In its first year, Antares has operated at a scale and performance level rarely seen in the fitness industry.
These numbers aren’t just impressive - they prove that AI for gym sales can completely rewire the economics of member acquisition.
We’ve Designed Antares to Fix the Funnel Before Overhauling Your Tech Stack, Scaling Spend or Adding Team Members
In Year One, Antares has been deployed by operators to address the root causes of lost sales:
Engaging every lead instantly on webchat, WhatsApp, SMS, Facebook, Instagram, voice, and email
Booking tours and trials directly into CRM calendars
Re-engaging cold leads and reducing no-shows with automated rescheduling
Operating 24/7, in every language, with no missed opportunities
The results?.....
We’ve Helped Operators Achieve Record-Breaking Conversion Rates
From single-brand chains to diverse multi-site portfolios, Antares has delivered transformational results:
Fitness First Singapore – AI-powered lead engagement that redefined funnel performance:
185% increase in lead-to-tour bookings
16% uplift in tour attendance rates
49% improvement in tour-to-sale conversions
Ezdihar Sports – ACTIV
355% increase in visitor-to-lead CVR
46% improvement in lead-to-tour bookings
83% uplift in tour-to-sale CVR
99% increase in lead-to-sale CV
Ezdihar Sports – EVOX
297% increase in visitor-to-lead CVR
58% uplift in tour-to-sale CVR
82% increase in lead-to-sale CV
We’ve Led Global Research to Expose Sales Funnel Leaks
In Year One, we didn’t just build AI technology, we investigated why so many gym sales funnels underperform, conducting multiple international studies to expose the biggest revenue leaks:
The Great No-Show Opportunity – Revealed how much business is lost when booked tours fail to attend, and how AI-driven rescheduling can recover the sale.
How Many Gym Leads Are Lost After Hours – Quantified the impact of no after-hours engagement and showed how 24/7 AI sales agents capture those missed opportunities.
Time to Reply Studies – Proved that most operators miss the golden window for responding to enquiries, leading to avoidable lead loss. (UK 'Time To Reply' study) (North America 'Time To Reply' study) (Australia 'Time To Reply' study)
The insight was consistent: Leads aren’t the problem - funnel leakage is.
We’ve Shown Operators Why Acting Early on AI Delivers Compounding Returns
As our CEO & Founder Ian Mullane explains in Implementing AI Sales Agents: A Practical Guide for Fitness Operators Ready to Grow, the operators seeing the biggest wins are those who moved first.
In his articles Your AI Workers Get Smarter Every Quarter and AI Workers vs Software Sprawl, Ian makes it clear: AI sales agents don’t plateau — they get better over time. Every quarter you delay is a quarter your competitors’ AI is learning, optimising, and pulling further ahead.
We’re Just Getting Started
To our customers, partners, and supporters — thank you for making Antares the world’s leading AI sales agent for gyms. Every conversation, booking, and sale is a result of your trust in us.
Year Two will bring even more innovation, research, and results — and we can’t wait to share them.
See What Antares Could Do for Your Gym Chain
You have two ways to experience the impact of Antares for yourself👇👇👇
Sign up for our immersive demo with 'Olivia'
Speak directly to one of the Antares AI Sales Agents exactly as your prospects would — ask questions, quiz her about her capabilities and then book your zoom call with a member of the team.
