How Fitness First Singapore Increased Tour-to-Sale Conversions by 49% with Keepme Antares

Fitness First x Antares Results snapshot

185%
Increase in lead-to-tour bookings: 16%
Uplift in tour attendance rates: 49%
Improvement in tour-to-sale conversions

Key Takeaway

Fitness First improved lead conversion with Keepme's Antares AI Sales agents that automated instant response, multichannel follow up, and tour booking with reminders and self service rescheduling, and all without hiring more staff.

Executive summary

Fitness First Singapore, part of the Evolution Wellness Group, operates 16 premium clubs. They were generating strong enquiry volume, but too many prospects dropped off between enquiry, tour booking, attendance, and membership conversion.

Keepme Antares was deployed as their AI sales agent to improve gym lead conversion without hiring more staff. Antares responds instantly, nurturs leads across webchat, WhatsApp, email, and social DMs, and automated online tour booking, self service rescheduling, and reminders. It also integrates with GymSales so lead activity and outcomes stay connected to their CRM workflow.

“The early results from our Antares deployment have been outstanding: a 185% increase in lead to tour bookings, paired with a 16% uplift in tour attendance. Together, that’s helped drive a 49% improvement in our tour to sale conversions.”

Anil Chugani

Managing Director, Fitness First Singapore, Evolution Wellness Group

The challenge: lead leakage and manual bottlenecks

Fitness First Singapore was generating plenty of leads, but the membership funnel was leaking. Prospects were enquiring and then stalling before booking a tour, missing tours, or not converting after visiting. The issue was speed, consistency, and scheduling friction, especially outside business hours.

Where the funnel was leaking

- Drop offs between form fills and booked tours
- Inconsistent lead follow up, particularly 'after hours'
- Manual scheduling and rescheduling workload for staff
- Limited visibility into lead quality and funnel progression
- No centralised automated tour booking workflow to support teams at scale

What success required

- 24/7 lead capture and instant response to enquiries
- AI lead nurturing across channels, including WhatsApp
- Online tour booking with self service rescheduling and reminders to lift attendance
- An AI tool that integrates with the existing gym CRM, GymSales
- Multilingual lead engagement for Singapore’s market

The solution: Keepme Antares AI Sales Agents for Gyms

Fitness First deployed Keepme Antares as an AI powered membership sales tool to automate speed critical steps in the gym sales process, without adding headcount or forcing major operational change.

Capabilities used in this deployment

- Instant lead response 24/7, including evenings and weekends
- Multichannel engagement across webchat, WhatsApp, email, and social DMs
- Multilingual support for gym sales conversations with every member of a diverse community
- Seamless GymSales integration to keep lead activity aligned to the existing CRM
- Tour booking automation, including self service rescheduling and automated reminders

The outcome was a more automated gym sales process that reduced lead leakage, increased tour bookings, improved attendance, and strengthened tour to sale conversion.

“All of this was achieved without any other major changes or investments. The results we’re seeing are a clear reflection of what’s possible when the right technology meets a team committed to innovation.”

Anil Chugani, Fitness First Singapore

The Results: A Transformed Funnel in Just Months

After deploying Keepme Antares, Fitness First saw:

185% increase in lead to tour bookings
16% uplift in tour attendance rates
49% improvement in tour to sale conversions

Why these results are commercially meaningful

- More tours booked through automation, not extra staff
- Higher show up rates supported by reminders and easy rescheduling
- Stronger conversion from web visitor to lead to tour to member

Bottom line impact

Keepme Antares helped Fitness First:

- Automate the gym sales process without losing the personal touch
- Capture leads while the gyms are closed, keeping engagement high around the clock
- Reduce manual workload with online tour booking and self service rescheduling - keeping more of their high-intent gym leads in the funnel
- Improve funnel efficiency to support lower membership acquisition costs
- Create a seamless experience from lead to tour to member, guided by AI

If you are evaluating AI tools that integrate with your existing gym CRM, or looking for gym lead management software that improves tour bookings and membership sales without hiring more staff, this deployment shows what AI driven sales automation can deliver.

FAQ

Common questions gym operators ask when evaluating AI sales automation, CRM integration, WhatsApp engagement, and tour booking workflows.

How can I improve lead generation for my gym without hiring more staff? +

Lead volume is only half the job. The fastest win is improving lead capture and lead conversion with instant response, consistent follow up, and automated tour booking. Fitness First increased performance without adding headcount by using an AI Sales Agent to remove bottlenecks.

What tools help gyms book more tours and increase membership sales? +

Tools that combine 24/7 instant response, multichannel messaging, and automated tour booking reduce drop offs. In this case, Antares added online booking, self service rescheduling, and reminders to increase tours and improve conversion.

Can AI sales chatbots for gyms help with 24/7 lead capture? +

Yes. 24/7 lead capture prevents after hours drop offs and keeps prospects engaged while intent is high. In this case, Antares handled enquiries evenings and weekends and moved more leads into booked tours.

Are there any AI tools that integrate with my existing gym CRM? +

Yes. Some AI sales agents integrate directly with gym CRMs. Fitness First used Keepme Antares with GymSales integration to keep lead activity and outcomes aligned to the existing CRM workflow.

Does Keepme integrate with GymSales? +

Yes. GymSales integration was part of the Fitness First deployment of Antares.

Does Keepme offer multilingual support for gym sales? +

Yes. Antares supports multilingual lead engagement, which is valuable in diverse markets where prospects are likely to converse in a variety of different languages.

Is WhatsApp marketing for gyms effective with Keepme’s platform? +

WhatsApp can be effective when it is connected to instant response and a booking flow. Antares supports WhatsApp alongside other channels to keep conversations moving toward a booked tour or trial.

How do automated sales processes improve gym membership sales? +

Automation improves response speed, follow up consistency, booking convenience, and attendance. That creates more sales conversations with higher intent prospects. Fitness First improved lead to tour bookings, tour attendance, and tour to sale conversion as a result.

How can Keepme help me stop leaking gym leads and automate the gym sales process? +

Lead leakage usually happens when follow up is slow, inconsistent, or manual. Antares reduces leakage by combining instant response, AI lead nurturing, automated tour booking, self service rescheduling, and reminders across multiple channels.

How can I convert more gym leads? +

Focus on reducing drop offs between enquiry and tour booking, and between booking and attendance. This Keepme Antares case study shows improvements driven by instant response, multichannel follow up, booking automation, easy rescheduling, and automated reminders.

Want results like Fitness First Singapore?

If you want to improve gym lead conversion without hiring more staff, capture leads after hours, and automate tour booking and follow up, an AI Sales Agent for gyms can deliver measurable gains fast.

Book a Demo