How Fitness First Singapore Increased Tour-to-Sale Conversions by 49% with Keepme Antares
Discover how Fitness First Singapore, part of Evolution Wellness, Asia’s leading health and wellness group, boosted lead-to-tour bookings by 185% and improved tour-to-sale conversions by 49% with Keepme Antares - the AI-powered sales tool built for gyms.
A Strategic Partnership That Transformed Their Sales Funnel
- +185%
- Increase in lead-to-tour bookings
- 16%
- Uplift in Tour Attendance Rates
- 49%
- Improvement in tour-to-sale conversions
Fitness First Singapore, part of the Evolution Wellness Group, and a premium multi-site fitness operator with 16 clubs, was facing a challenge familiar to many gym chains: a growing gap between incoming leads and actual membership conversions. Despite strong digital performance and lead volume, many prospects were dropping off before booking, or never converting at all.
They needed a smarter, faster, and more scalable solution. Enter Keepme Antares - an AI Sales Agent for gyms that instantly responds to inquiries, nurtures leads across multiple channels, and automates key parts of the sales process from booking gym visits online to self-service rescheduling.
“The early results from our Antares deployment have been outstanding – a 185% increase in lead-to-tour bookings, paired with a 16% uplift in tour attendance. Together, that’s helped drive a 49% improvement in our tour-to-sale conversions.”
The Challenge: Lead Leakage & Manual Bottlenecks
Fitness First’s sales and marketing teams were battling a common issue:
Drop-offs between form fills and booked tours
Inconsistent follow-up, particularly outside business hours
Limited visibility into lead quality and funnel efficiency
No centralized or automated gym tour booking software to support staff
They needed a solution that would stop leaking gym leads, increase lead-to-tour conversion, and reduce staff workload - without major operational changes.
Why Keepme Antares?
Fitness First selected Keepme Antares as their AI-powered membership sales tool because of its ability to:
Offer instant lead response 24/7, including evenings and weekends
Engage across channels like webchat, WhatsApp, email, and social DMs
Provide multilingual lead engagement for Singapore’s diverse population
Integrate directly with their existing CRM (GymSales)
Act as a booking concierge chatbot, enabling prospects to book gym visits online, reschedule, and receive reminders automatically
With Antares, they gained a truly automated gym sales process, one that could scale engagement without increasing headcount.
“All of this was achieved without any other major changes or investments. The results we’re seeing are a clear reflection of what’s possible when the right technology meets a team committed to innovation.”
The Results: A Transformed Funnel in Just Months
After deploying Keepme Antares, Fitness First saw:
+185% increase in lead-to-tour bookings
+16% increase in tour attendance rates
+49% uplift in tour-to-sale conversion rate
Why These Results Are Outstanding:
More leads converted through automation, not extra staff
More tours booked instantly with a seamless user experience
Stronger funnel performance, from web visitor to paying member
“Partnering with Keepme was a strategic decision, and it’s already proving to be the right one.”
What This Means for the Bottom Line
Keepme Antares helped Fitness First:
Automate the gym sales process without losing the personal touch
Capture leads while the gym is closed, keeping engagement high around the clock
Lower gym membership acquisition costs by improving funnel efficiency
Create a seamless experience from lead to tour to member - guided by AI
By combining booking automation, instant response, and AI-driven follow-up, Fitness First didn’t just convert more gym leads, they built a scalable system that improves performance every day.
If you’re a fitness operator seeking to improve conversions, reduce manual workload, and deliver better member acquisition outcomes, it’s time to consider an AI Sales Agent for your gym.
