How ACTIV and EVOX Boosted Visitor-to-Lead Conversion by up to 355% with Keepme Antares

Ezdihar Sports Company x Antares Results snapshot

ACTIV

355% Increase in visitor-to-lead CVR

46% Improvement in lead-to-tour bookings

83% Uplift in tour-to-sale CVR

99% Increase in lead-to-sale CV

These results show a fully optimised, AI powered acquisition funnel that improved visitor-to-lead conversion, lifted tour bookings, and increased sales conversion without adding pressure to the team.

Antares’ performance in ACTIV was comparable to adding a full-time sales rep per club, without sacrificing personalisation or speed.

EVOX

297% Increase in visitor-to-lead CVR

58% Uplift in tour-to-sale CVR

82% Increase in lead-to-sale CV

Even in a premium, lower-volume model, EVOX saw stronger lead quality flow through a more efficient funnel, driven by intelligent nurturing and automation.

Key Takeaway

Ezdihar improved lead generation and membership sales across two very different fitness brands by using an AI sales agent to deliver instant response, WhatsApp follow up, 24/7 tour booking, and multilingual lead engagement at scale.

Executive summary

Ezdihar Sports Company is a leading fitness operator in Saudi Arabia, running a portfolio that includes both budget-friendly and premium fitness brands. With high growth came a familiar problem: strong digital demand did not consistently translate into booked visits and memberships.

Keepme Antares was deployed as a scalable AI Sales Agent for gyms to automate instant lead response, engage prospects across channels like WhatsApp and social DMs, and enable gym visits to be booked online with self service rescheduling. This allowed both brands to improve conversion across the funnel while reducing reliance on manual follow-up.

“Integrating Antares into our business has been a game-changer. It has allowed us to instantly engage with leads, answer their inquiries, and even schedule visits seamlessly. This not only accelerates our lead response time but also optimizes our entire acquisition funnel.”

Youssef Salo - Marketing Manager, Ezdihar Sports Company

The challenge: two brands, one core problem

Ezdihar was driving strong interest from Instagram, TikTok, Snapchat, and Google Ads. Visitors clicked through to trial pages, but many failed to convert into booked visits. Manual follow-up introduced delays, especially after hours, and stretched the team thin.

What made it harder

• Two distinct customer segments with different lead behaviour and sales cycles

• Missed and delayed follow-up outside working hours

• Inconsistent lead-to-tour conversion from high-volume digital traffic

• Operational strain from manual scheduling, rescheduling, and reminders

Ezdihar’s goals

• Increase lead generation from high-volume website traffic and social media campaigns

• Improve lead-to-tour bookings with faster, more reliable follow-up

• Reduce reliance on human sales staff while maintaining performance

• Improve tour-to-sale conversion and overall lead-to-sale conversion

• Reduce cost per acquisition (CPA) by improving funnel efficiency

Why Keepme Antares

Ezdihar selected Keepme Antares as their AI powered membership sales tool because it solved the speed and scalability problem directly, while supporting both premium and budget brand requirements.

Capabilities deployed

• Instant lead response via WhatsApp, webchat, email, and social DMs

• Booking concierge chatbot for automated tour scheduling and self service rescheduling

• 24/7 lead engagement to capture leads while the gym is closed

• Multilingual lead engagement suitable for a diverse market

• Seamless integration with Keepme Veritas for lead scoring and CRM workflow visibility

“It’s like having a smart assistant working 24/7, helping us close the gap between curiosity and commitment. We’ve seen tangible improvements in both lead quality and conversion speed.”

Ezdihar Sports Company

Results: full funnel transformation in 3 months

ACTIV (Budget clubs)

• 355% boost in visitor-to-lead conversion rate

• 46% increase in lead-to-tour bookings

• 83% uplift in tour-to-sale conversion rate

• 99% improvement in overall lead-to-sale conversion

EVOX (Premium clubs)

• 297% increase in visitor-to-lead conversion

• 58% improvement in tour-to-sale conversion

• 82% increase in lead-to-sale conversion

Why these results matter

• Operational efficiency: less manual follow-up, faster response, and fewer missed leads

• Revenue acceleration: more tours and sales per lead through better lead nurturing

• Funnel integrity: prospects guided from click to club via an AI assisted journey

• Lower CPA potential: improved conversion makes paid traffic work harder

For fitness operators asking “how can I improve gym lead generation without hiring more staff?” or “what’s the best way to use AI to boost gym membership sales?”, this deployment shows how an AI sales agent can drive measurable gains across visitor-to-lead, lead-to-tour, and tour-to-sale performance.