How ACTIV and EVOX Boosted Lead Conversion by 355%

Ezdihar Sports Company x Nova Results snapshot

Budget clubs

ACTIV

355%
Increase in visitor-to-lead CVR: 46%
Improvement in lead-to-tour bookings: 83%
Uplift in tour-to-sale CVR: 99%
Increase in lead-to-sale CV

These results show a fully optimised, AI powered acquisition funnel that improved visitor-to-lead conversion, lifted tour bookings, and increased sales conversion without adding pressure to the team.

Nova’s performance in ACTIV was comparable to adding a full-time sales rep per club, without sacrificing personalisation or speed.

Premium clubs

EVOX

297%
Increase in visitor-to-lead CVR: 58%
Uplift in tour-to-sale CVR: 82%
Increase in lead-to-sale CV

Even in a premium, lower-volume model, EVOX saw stronger lead quality flow through a more efficient funnel, driven by intelligent nurturing and automation.

Key Takeaway

Ezdihar improved lead generation and membership sales across two very different fitness brands by using an AI sales agent to deliver instant response, WhatsApp follow up, 24/7 tour booking, and multilingual lead engagement at scale.

Executive summary

Ezdihar Sports Company is a leading fitness operator in Saudi Arabia, running a portfolio that includes both budget-friendly and premium fitness brands. With high growth came a familiar problem: strong digital demand did not consistently translate into booked visits and memberships.

Antares’ sales agent, Nova, was deployed as a scalable AI Sales Agent for gyms to automate instant lead response, engage prospects across channels like WhatsApp and social DMs, and enable gym visits to be booked online with self service rescheduling. This allowed both brands to improve conversion across the funnel while reducing reliance on manual follow-up.

“Integrating Nova into our business has been a game-changer. It has allowed us to instantly engage with leads, answer their inquiries, and even schedule visits seamlessly. This not only accelerates our lead response time but also optimizes our entire acquisition funnel.”

Youssef Salo

Marketing Manager, Ezdihar Sports Company

The challenge: two brands, one core problem

Ezdihar was driving strong interest from Instagram, TikTok, Snapchat, and Google Ads. Visitors clicked through to trial pages, but many failed to convert into booked visits. Manual follow-up introduced delays, especially after hours, and stretched the team thin.

What made it harder

- Two distinct customer segments with different lead behaviour and sales cycles
- Missed and delayed follow-up outside working hours
- Inconsistent lead-to-tour conversion from high-volume digital traffic
- Operational strain from manual scheduling, rescheduling, and reminders

Ezdihar’s goals

- Increase lead generation from high-volume website traffic and social media campaigns
- Improve lead-to-tour bookings with faster, more reliable follow-up
- Reduce reliance on human sales staff while maintaining performance
- Improve tour-to-sale conversion and overall lead-to-sale conversion
- Reduce cost per acquisition (CPA) by improving funnel efficiency

The solution: Antares’ sales agent, Nova

Ezdihar selected Antares’ sales agent, Nova, as their AI powered membership sales tool because it solved the speed and scalability problem directly, while supporting both premium and budget brand requirements.

Capabilities deployed

- Instant lead response via WhatsApp, webchat, email, and social DMs
- Booking concierge chatbot for automated tour scheduling and self service rescheduling
- 24/7 lead engagement to capture leads while the gym is closed
- Multilingual lead engagement suitable for a diverse market
- Seamless integration with Keepme Veritas for lead scoring and CRM workflow visibility

“It’s like having a smart assistant working 24/7, helping us close the gap between curiosity and commitment. We’ve seen tangible improvements in both lead quality and conversion speed.”

Ezdihar Sports Company

Results: full funnel transformation in 3 months

ACTIV (Budget clubs)

355% boost in visitor-to-lead conversion rate
46% increase in lead-to-tour bookings
83% uplift in tour-to-sale conversion rate
99% improvement in overall lead-to-sale conversion

EVOX (Premium clubs)

297% increase in visitor-to-lead conversion
58% improvement in tour-to-sale conversion
82% increase in lead-to-sale conversion

Why these results matter

- Operational efficiency: less manual follow-up, faster response, and fewer missed leads
- Revenue acceleration: more tours and sales per lead through better lead nurturing
- Funnel integrity: prospects guided from click to club via an AI assisted journey
- Lower CPA potential: improved conversion makes paid traffic work harder

For fitness operators asking “how can I improve gym lead generation without hiring more staff?” or “what’s the best way to use AI to boost gym membership sales?”, this deployment shows how an AI sales agent can drive measurable gains across visitor-to-lead, lead-to-tour, and tour-to-sale performance.

FAQ

Common questions fitness operators ask when evaluating AI sales agents, WhatsApp follow up, multilingual engagement, CRM and lead scoring integration, and 24/7 tour booking.

How can I improve lead generation for my gym without hiring more staff? +

Focus on response speed and conversion, not just lead volume. With Antares’ sales agent, Nova, leads are engaged instantly and moved into booked visits through automated follow up and booking, reducing the need for additional sales headcount.

Can AI sales agents help with 24/7 lead capture and after-hours follow up? +

Yes. Antares’ sales agent, Nova, is designed for 24/7 lead capture and instant response, so prospects are engaged while intent is high, including evenings and weekends.

Is WhatsApp follow up effective for gyms and health clubs? +

WhatsApp can be highly effective when it is combined with fast response and a frictionless booking flow. Antares’ sales agent, Nova, supports WhatsApp alongside webchat, email, and social DMs to keep prospects moving toward a booked tour or trial.

Does Antares support multilingual lead engagement? +

Yes. Antares’ sales agent, Nova, supports multilingual conversations, which is valuable in diverse markets where prospects prefer different languages.

Can Antares integrate with lead scoring and CRM workflows? +

Yes. In this deployment, Antares’ sales agent, Nova, worked seamlessly with Keepme Veritas for lead scoring and CRM visibility, improving lead quality and follow up prioritisation.

What tools help gyms book more tours and increase membership sales? +

Tools that combine instant response, multichannel messaging, and automated tour booking reduce drop offs. Antares’ sales agent, Nova, adds a booking concierge experience with self service rescheduling and reminders to improve attendance and conversion.

Can AI help reduce CPA for gym member acquisition? +

Yes. Improving visitor-to-lead and lead-to-sale conversion makes paid traffic more efficient, which can reduce CPA. This case study shows large gains in conversion rates after deploying Antares’ sales agent, Nova.

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See Antares’ Agents in Action

Antares’ agents automatically handle every stage of the gym member lifecycle, from sales and bookings to member enquiries, search visibility, and retention, across every channel, 24/7.

Book a demo to learn how Antares’ agents can help your clubs deliver more bookings, more members and more time for your teams.

Learn more about AI for public leisure and how Keepme supports UK leisure operators.