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Overcoming anxiety and increasing fitness membership retention
From The Experts Series: Dr. Helen Watts – Overcoming anxiety and increasing fitness membership retention

We are pleased to introduce the team of experts who sit on the Keepme Advisory Board, ensuring all our systems are reinforced by cutting edge knowledge of the fitness retention industry. We will feature their insights as part of our “From the Experts” series. Kicking off the series is Dr Helen Watts, a Registered Psychologist, […]

Levels of Retention
Levels of Retention

A gym can connect with a member through many different levels of retention. Having strategies in place to cover all levels is crucial, and will make sure that customers feel nurtured and encouraged at every level thus securing their continued loyalty and business.

Coaching In The Knowledge Era
Coaching The Knowledge Era

With improved technology more and more information is accessible to gym members at the click of a button, enabling them to take charge of their own health and fitness. In this new knowledge era, how can gym owners and employees adapt their services to continue to provide value and keep retention rates high?

Improve Retention By Getting To Know Your Members
Improve Retention By Getting To Know Your Members

Providing personalised service for members is an important part of improving membership retention. This article looks closely at five dimensions along which customers can be segmented and targeted to help you improve the service you provide to members and boost your gym retention rate.

Being A Millennial Gym Member
Being A Millennial Gym Member

If you want to know how to market your gym to millennials, it’s vital that you understand the way this unique generation view exercise and what they expect from the gym experience. These insights will help you to create a millennial gym membership retention strategy that gets results.

Knowing Your Member’s Experience
Knowing Your Member’s Experience

Many different factors can affect how a gym member feels about their gym. This article highlights the different areas that owners need to be aware of to ensure member experience remains positive.

How To Create A Gym Member Retention Strategy That Works
How To Create A Gym Member Retention Strategy That Works

There are tons of tips out there on how to boost your gym membership retention. But it’s hard to find a guide on how to create a killer gym retention strategy. In this blog, we try and redress the balance by telling you how gyms came to design membership retention strategies that work for them.

Group Exercise vs Gym Only: The Effect on Member Retention
Group Exercise vs Gym Only: The Effect on Member Retention

One of the best strategies for improving gym membership retention is increasing customer loyalty. This article examines the relationship between customer loyalty and retention, describes several forms of rewards programmes, and suggests two ‘best practices’ when designing such schemes.

Rewarding Loyalty for Membership Retention
Rewarding Loyalty for Membership Retention

One of the best strategies for improving gym membership retention is increasing customer loyalty. This article examines the relationship between customer loyalty and retention, describes several forms of rewards programmes, and suggests two ‘best practices’ when designing such schemes.

5 New Fitness Brands To Use Keepme
Gym Member Retention Tool ‘Keepme’ Welcomes Jon Nasta As New Consulting Partner

Smarter Member Retention tool, Keepme, has announced the appointment of Jon Nasta as its new Consulting Partner.

AI & Gym Membership Retention
AI and Gym Member Retention

Can AI make a difference when it comes to increasing gym member retention? This article explores the possibilities.

Customer Service Principles to Boost Membership Retention
Customer Service Principles to Boost Membership Retention

Customer service is an integral part of achieving and sustaining a high membership retention rate. This article explores four principles of excellent customer service that will effectively improve your gym’s customer retention.

Everything You Need to Know about NPS
Everything You Need to Know about Net Promoter Score (NPS)

This article covers the essentials to understanding NPS, including how to calculate the score, why it is important for customer retention rates, and some best practices surrounding it.

Risk Scoring – A Crucial Part of the Retention Puzzle
Risk Scoring – A Crucial Part of the Retention Puzzle

This article explains the concept of risk scoring, highlights its pivotal role in managing membership retention, and illustrates its use in strategic marketing communication.

A Retention Dilemma: Should I ‘Wake Up’ My Inactive Gym Members?
Implementing Wearables To Increase Member Retention

With the average person checking their phone 80 times a day, it is not surprising that an increasing number of gym owners are implementing strategies to utilise this kind of technology in their clubs. The potential for wearable technology to motivate, challenge and ignite a competitive spirit in gym goers is extensive, and the use […]