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Data and AI

Data. It’s never been seen as the sexiest of topics – but, all that is changing and fast.

Buzzwords such as ‘Big Data’ and ‘AI’ now populate many a boardroom conversation, bringing with them an exciting vision: that of a super-brain capable of analysing every piece of information and knowledge in a business, then using it to improve performance.

The challenge, however, is this. For so long a back-room discipline, across all levels of an organisation most people’s understanding of data – collection, analysis, usage – has gaps. The overall vision fills us with excitement, but we’re not necessarily equipped to answer important questions: what value can we expect to create, how relevant are new developments to our business, what do we need to succeed?

That’s why Keepme has produced this white paper: to provide the information you need to truly understand what data is, in what forms you will find it, and how to drive exceptional business value from it.

You’ll come to understand the types of data found in your business, and how to work with them, along with tips on how to collect and store this valuable asset. You’ll then learn how to leverage that data, using AI and machine learning to produce predictions and insights that would simply not be possible through human analysis.

The goal: to strip away the barriers of complexity that hinder understanding of this topic and leave you, the reader, with a clear grasp of the opportunity for your business, as well as actions you can take immediately to start extracting value.

Reviews for the white paper

Jon Brady

Ian Mullane’s latest white paper is a must-read, and not just for your IT department. Data is the key to the new customer experience paradigm and must be front and centre on every leader’s desk.

Jon Brady
President, Midtown Athletic Clubs
David Stalker

In this excellent white paper, Ian Mullane leads us on a journey through AI, machine learning and business intelligence in a way that actually makes sense – even to those of us who usually see data analysis as a tech session of buzzword bingo.

David Stalker

President, EuropeActive

Can Ikinci

The data is out there to enrich member experiences, and with it our businesses. We simply need the ambition to dig deeper, and this new white paper from Keepme’s Ian Mullane shows us where to look.

Can Ikinci

CEO, Mars Sportif

Doron Dickman

The challenge to all fitness club operators has never been more clearly articulated than in this latest white paper from Ian Mullane: we must determine relevant insights, via the gathering and analysis of our data points, or risk future irrelevance.

Doron Dickman

CEO, Holmes Place Germany

Emma Barry

Finally. A one-stop shop for all those tech terms you’ve been too scared to ask about. Ian Mullane’s latest white paper is a truly enjoyable read that skips through playfully, clearly and informatively. Grab his advice with both hands.

Emma Barry

Global Fitness Authority