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10 Big Gym Problems
AI + Automation Solves For Franchise Brands

We've engaged with multi-site site operators and gym franchises worldwide to understand the challenges they face in consistently delivering excellent member experiences and achieving predictable revenue growth.

Dive in to discover how AI partnered with automations is the answer to the most prevalent pain points franchise fitness brands experience today.

Membership Sales

Challenge: Managing Leads & Sales Processes across multiple venues

With a host of clubs responsible for generating revenue and building market share for your brand, ensuring each venue delivers timely lead follow-ups and can identify which leads deserve the most attention, ensuring an efficient and effective sales process is no easy task.

Sound familiar?

Top 5 Pain Points:

  • Different sales processes in every venue
  • Lead follow-up processes are inefficient & ineffective
  • Ad hoc prospect engagements don't convert
  • Identifying the leads most likely to convert is a guessing game
  • Individual club reporting doesn't give the bigger brand picture

"We wanted to support our franchise owners in delivering a world-class prospect and member experience. Keepme's smart automations enable us to send personalized, authentic sales and member engagements across each of our three brands."

Gordon Martin - Head of Franchising - Viva Leisure
Gordon Martin
Head of Franchising - Viva Leisure

How Keepme Sales Helps

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    Group Level Processes
    & Lead Workflows Simplified

    Craft structured processes at the group level, ensuring teams across your venues follow dynamic, standardized plays. Harness smart triggers to auto-match leads with the right rep at the right time.

    No Lead Left Behind
    With Automated Follow-Up

    Facing seasonal surges or tight sales schedules? Automate lead follow-ups across email, SMS, and Whatsapp, guaranteeing timely responses and delivering the perfect offer or invitation.

    Up to 60% More Sales
    With Smart Lead Scoring

    Using our distinctive lead scoring system, pinpoint leads most likely to convert at brand and venue level. Let our smart algorithms accurately categorize and score leads, empowering your team to achieve higher conversion rates. Faster.

    Make Data Driven Decisions
    with Smart Forecasts

    Dive deep into your brand's sales metrics with sharp revenue forecasts rooted in leads, sales, and conversions from each individual venue. Get a sneak peek into tomorrow's trends, enabling your brand to make game-changing strategic moves.

    Attribute Every Lead
    from Every Source

    Track and manage all your brand's lead sources in one platform. Understand lead origins and high-conversion sources, enabling your sales and marketing teams to continuously optimize campaigns for conversion.

    Nurturing Content
    That Packs A Punch

    Empower your teams to craft engaging content for email, blogs, and social media with our smart content creator, build beautiful newsletters in our built-in marketing hub, and hyper-personalize communication sequences for the leads that need the extra mile. Want to limit these permissions? No problem!
Membership Engagement & Retention

Challenge: Proactively Preventing Membership Churn

If your brand's members are churning sooner than expected or you’re struggling to engage with multiple member communities the issue isn't retention, it's insight.

It can feel like the business intelligence you need to engage, delight, and retain members isn't possible when you need to do it at scale, right?

Do these ring a bell?

Top 5 Pain Points:

  • Churn outpaces your Membership teams - they don't see it coming
  • Difficulty winning back and re-onboarding lapsed members
  • No effective member journey to automatically reward and incentivize loyal members
  • Member content is limited to basic club announcements and confirmation emails
  • No way to leverage individual member insights, interests or personal goals

“Super customizable automations enable us to build highly personalized communication journeys that can easily connect with members”

Gordon Martin - Head of Franchising, Viva Leisure
Gordon Martin
Head of Franchising, Viva Leisure

How Keepme Membership Helps

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    Early Churn Warning
    With 95% Accuracy

    Powered by the latest in AI and Machine Learning technology Keepme delivers smart insights that pinpoint members that exhibit behaviors indicative of future churn. Gain clear insight into high-value members and real-time opportunities to cross-sell and upsell. No more charts without action, get practical insights and the tools your brand needs to take action in real-time.

    Automate Member Journeys
    That Reward And Refer

    Build member journeys that trigger when they meet activity triggers you set at group or venue level. Activity milestone met? Treat them with a discounted class pack. Membership duration more than 12 months? Target them with an NPS survey and reward positive replies with guest passes and a special referral offer to share with friends and family.

    Smart Marketing Sequences
    That Win Back Faster

    Win back more lapsed members with a considerate yet steady stream of exclusive incentives across email, SMS, and WhatsApp. Set your desired lapsed duration as a trigger and build automated marketing sequences with hyper-personalized content based on their interests, special offers, information about new venues, refreshed facilities, and more.

    Hyper-Personalize
    By Member Interests

    Leverage zero-party data (the 'interest' information they volunteer) to craft and deploy hyper-personalized, automated communications at scale. Segment your audience by venue and first-party activity data and you have a winning recipe for brand loyalty. Want to engage and reward your most active members with bolt-on access to a brand NEW venue? Easy.

    Gym Content Production
    At Your Finger Tips

    Easily craft engaging, well-written, on-brand content for your websites, emails, and social channels with our AI-assisted content creator. Write helpful guides and advice articles in your brand tone-of-voice, designed to keep your club at the top of your member's minds. Nurture a reputation for regularly providing high-value content that supports their wellness journey and lifestyle choices.

    Member Newsletters
    That Build Brand Loyalty

    Delight, engage, and build community among your members with beautifully designed newsletters that make them feel part of your journey. Effortlessly create on-brand blasts with our intuitive drag-and-drop email builder. Designed for accessibility, anyone can design and craft engaging campaigns, ensuring your brand shines through every email.

Ready To Overcome Your Brand's Challenges?

If these challenges resonate with your franchise brand, we're ready to assist. As operators ourselves, our team understands the fitness industry nuances and the Keepme platform inside out.

Schedule a personalized walkthrough to discover how Keepme was built to address your unique challenges.

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Craft Exceptional Gym Content with AI in Your Team

Introducing the World's First AI-Assisted Content Writing tool for fitness operators. In a world where personalization and creativity are paramount, Keepme Creator provides gym teams with a powerful set of 'smart' tools to optimize the content writing process.

Discover Keepme Creator
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Got you thinking?

Learn more about the impact AI and Automation could have on your fitness business in the Keepme blog.

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