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Delayed Gym Lead Engagement Is Losing You Millions Annually
Most fitness operators think their follow-up is "pretty good." The numbers tell a different story.
Your biggest competitor now is the act of doing ‘nothing’.
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Multisite Operators Worldwide Trust Us With Their Growth
The Two Failure Points You Can Eliminate
When the first response relies on humans, high intent leads go cold because the conversion window is small. Intent peaks right after the enquiry - a few minutes of delay turn “ready now” into “shopping around.” The problem is simple: speed and follow up.
Here’s what that looks like:
Human response time is unpredictable
Even strong teams have delay tails: handoffs, missed calls, inbox triage, and after hours enquiries. The prospect only experiences silence.
Follow up is not a system
A fast first reply does not save you if the next touches are random. Cadence and message quality vary by workload, shift, and location, so conversion becomes luck.
Gym Lead Loss Has Been Normalized
Lead leakage is rarely one obvious failure. It’s hundreds of small failures across channels, sites, and shifts. Because it’s hard to see, hard to attribute, and harder to report, it becomes accepted.
Accountability disappears
Capacity is a problem
Multi-location = variation
Reporting hides losses
Feedback loops too slow
Teams optimize for today
The fix is simple. Make speed and consistency automatic. Remove humans from the first response and standardise follow up with AI so every enquiry gets an instant reply, plus consistent reminders and prompts that drive a decision.
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See What ‘Doing Nothing’ Costs You
Vague problems stay vague. Numbers remove ambiguity. Add four inputs, enquiry volume, member value, response delay, and estimated drop off, to get a conservative revenue loss estimate in under a minute.
What Changes When Engagement Is Consistent
When gym lead engagement is consistent, converting them into tours and trials stops depending on staffing, shift patterns, or who happens to be available. You move from reactive chasing to a predictable process that protects every enquiry the same way, every time.
Every enquiry gets a timely first response
- Intent-to-join is captured while it is still high
Follow up becomes a system
- Not a person so performance does not swing by site, shift, or workload.
Escalations happen at the right moment
- When signals show real intent, not just because someone has time.
Teams spend time where humans win
- Tours, high intent conversations, and closing - not repetitive chasing.
Managers get fewer 'surprises'
- Process is consistent enough to diagnose and improve.
Consistency is not a nice-to-have. It is the difference between “we generate gym leads” and “we convert them"
Meet
Antares
AI Sales Agents For Multisite Fitness Operators Antares does the work your team can’t do consistently at scale: respond instantly, follow up properly, and book the next step. Everything is rules led and reviewable.
Works everywhere inquiries arrive
Instantly engages gym leads across all your inbound channels
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Books tours and trials automatically
Checks team availability, schedules directly into your calendar app, and confirms instantly.
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Intelligent reminders that do not drop
Follow ups are structured, timely, and consistent, so leads do not drift after the first engagement.
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Speaks your prospects' language
Responds and follows up in the languages your prospects use
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Keeps your systems up to date
Updates contact records in your CRM and maps bookings to your calendar so visibility improves.
Rules led and reviewable
Every interaction follows your rules and can be audited, so quality stays consistent and you stay in control.
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With Antares, the alignment across our systems provides a level of clarity and consistency that has been difficult to achieve in the past.
When The True Cost Is Clear, The Decision Is Easy
Fitness leaders across the globe choose Antares once the cost of inaction becomes undeniable. They don’t buy software. They stop leakage.
In just three months Antares has had almost 60,000 conversations and about 450 tours booked out of hours. It's been a massive assistance to all MCs...we've got more leads and we're walking into more appointments. It's a no-brainer! Who wouldn't want that?
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With Antares, the alignment across our systems provides a level of clarity and consistency that has been difficult to achieve in the past.
The early results from our Antares deployment have been outstanding - a 185% increase in lead-to-tour bookings, paired with a 16% uplift in tour attendance. Together, that’s helped drive a 49% improvement in our tour-to-sale conversions. And all of this was achieved without any other major changes or investments.
Super easy to use, smooth to manage, and it really adds value for the gyms. Excited to explore it more - great system 👌
Very impressed with the service as much as the system. The early metrics are incredibly promising...lead-to-tour at 68% already and almost 50% of tours booked out of hours. Things you love to see!
"It's already our most productive Membership Consultant!"
Integrating Antares into our business was a game-changer. It allowed us to instantly engage with leads, answer their inquiries, and even schedule visits seamlessly.
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Our AI sales agent doesn’t just handle enquiries; it actively books tours and feeds that information straight into our management software. This allows our sales team to follow up with fully informed context and no manual input.
If you're looking for an AI agent that will be able to optimise your sales process, like booking more appointments and qualifying gym prospects, and that adapts according to your needs, then Antares is really the best!
"Keepme is essential to making contact with our prospects and getting them into the gym. We can't close a sale if someone walks in, walks out, and never comes back. Keepme makes it possible to reach out to those people again, and it's also essential to creating memberships as well. Overall great experience, can't imagine how we'd operate without it."
With the help and guidance from the Keepme crew we are happy to say our AI Agent – 'Pete' is now live and helping customers daily. Our agent is helping improve our customer care, retention, marketing and general PR.
"It was really easy for the team to get up and running on Keepme with minimal instruction."
It's like having a smart assistant working 24/7, helping us close the gap between curiosity and commitment. We’ve seen tangible improvements in both lead quality and conversion speed.
As the industry evolves, we will need to continue to evolve, and we believe Keepme will continue to help us to do just that. The biggest thing for us has been the support and guidance through the Antares set up and onboarding process. No two businesses are the same and our set up is a little more complex in that we manage a range of leisure facilities all across Ireland. None of this was ever a problem though.
"The hyper sense of connection we now have with our members is a testament to the Keepme team's dedication to improving our business. Overall, I highly recommend Keepme to anyone looking for a top-notch different fitness management solution."
With Antares nobody's slipping through the cracks. It's like having a 24hr salesperson. Previously, it could be 12 hours before a lead got a response...With Antares we're guaranteed it's going to be almost instantaneous. Over the last few months it's become indispensable.
It feels aligned with a shared goal: creating a frictionless, high-quality experience that ultimately strengthens real human connection. It is early, but the future with ‘Vicky’ looks very promising.
Using Antares not only accelerates our lead response time but also optimizes our entire acquisition funnel, turning interest into action faster than ever before.
"The Keepme team has demonstrated an exceptional level of professionalism throughout our business partnership. Their customer support is unparalleled, always going above and beyond to address any concerns we have."
It’s been exciting to see ‘Vicky’ embody who we are as a brand and represent us so naturally. It’s gratifying to watch how seamlessly Antares communicates availability and schedules tours in a way that reflects our standards.
The Antares onboarding process was smooth, well-structured, and incredibly supportive. The system was up and running quickly, and we felt empowered to start using it right away. It’s rare to feel this confident adopting a new platform, but Keepme made that possible.
I’ve led many complex initiatives on behalf of our brand, and Antares has been one of the most ambitious and enjoyable deployments.
The results we’re seeing are a clear reflection of what’s possible when the right technology meets a team committed to innovation and delivering exceptional experiences. Partnering with Keepme was a strategic decision, and it’s already proving to be the right one.
With Antares we’re seeing early wins in saved time, improved follow-up consistency, and a smoother experience for the customer.
Diagnose The Leaks That Create Revenue Loss
In a short diagnostic call, we will go over your membership inquiry numbers and estimated lead loss, pressure test your current processes, pinpoint where drop off is happening in your funnel, and map a safe plan to fix it. What the call covers:
- Validate your revenue loss estimate against your funnel and engagement reality
- Identify your specific failure points (speed, follow up, hand offs, ‘after hours’.)
- Leave with a simple, staged rollout plan you can share internally.
