Everything You Need to Know About Keepme Antares

Updated: June 2026

Keepme Antares: The AI Agent Orchestration Platform Built for Multisite Fitness Operators

Keepme has always been focused on helping fitness operators improve the way they acquire, engage and retain members. Antares is the next evolution of that work.

But Antares is not a single sales agent.

Antares is Keepme’s AI agent orchestration platform for multisite fitness operators. It brings together specialist AI agents, your approved knowledge, integrations with your existing systems, operator-defined guardrails and Pulse conversational intelligence in one connected platform.

That means operators can deploy agents across the member lifecycle without buying separate point tools for every operational problem.

Nova handles sales. Clarion handles inbound calls. Atlas supports member services. Beacon helps operators take control of how their clubs appear in AI answer engines. Ember supports retention and cancellation-save conversations.

Set the foundation once, then activate the agents you need on the same platform.

In this FAQ, we answer the most common questions about Antares, what it does, how it works and why it matters for fitness operators evaluating AI.

1. What is Keepme Antares?

Keepme Antares is an AI agent orchestration platform built specifically for multisite fitness operators.

It allows operators to deploy specialist AI agents across key parts of the business, including sales, inbound calls, member services, retention and AI search visibility.

Antares is built around one shared foundation: agent training, system integrations, approved knowledge, data setup, operating rules and Pulse, Keepme’s conversational intelligence engine.

Instead of implementing disconnected tools for different use cases, operators can use Antares as one connected AI operating layer across the member journey.

2. Is Antares a sales agent?

No. Antares is not the sales agent. Nova is the sales agent.

Antares is the platform that powers Nova and every other agent within the Antares suite.

This distinction matters. When operators talk about Antares, they are not talking about one AI assistant that only handles lead generation. They are talking about a wider platform that can support acquisition, voice, service, retention and answer engine visibility.

Nova is often where operators start because sales conversion and lead response are usually high-priority problems. But Antares is bigger than Nova.

3. Which agents are included in Antares?

Antares includes five specialist agents:

Nova, the sales agent
Nova responds to inbound leads instantly, follows up consistently across channels, answers sales questions, qualifies prospects and books tours or trials automatically.

Ember, the retention agent
Ember identifies members at risk through the Keepme Score, intervenes at the right moment and supports cancellation-save conversations when needed.

Clarion, the voice agent
Clarion handles inbound calls 24/7. It answers common questions, supports booking requests, captures caller intent and routes conversations that need human input to the right team.

Atlas, the member services agent
Atlas answers existing member questions across text and voice. It supports queries around opening hours, services, facilities, account questions and the information members need across your clubs.

Beacon, the AEO agent
Beacon helps operators understand and improve how their clubs are described, referenced and recommended by AI answer engines such as ChatGPT and Google’s AI experiences.

Every agent has a specialist role, but they all sit on the same Antares foundation.

4. Why does Antares use specialist agents instead of one general AI agent?

Because sales, service, calls, retention and AI visibility are different jobs.

A lead enquiry is not the same as a cancellation conversation. A member account question is not the same as an inbound sales call. An AI search visibility issue is not the same as a retention-risk intervention.

Each use case has different workflows, risks, data requirements, escalation rules, success measures and tone of voice.

Antares uses specialist agents so each operational job can be handled properly, while still connecting those agents through the same platform, integrations, knowledge base and Pulse intelligence layer.

The result is specialisation without fragmentation.

5. What is Pulse conversational intelligence?

Pulse is the intelligence layer underneath Antares.

It analyses conversations, behaviours, outcomes, knowledge gaps, lead and member signals, and performance patterns across the platform.

This matters because every agent interaction creates useful intelligence.

Nova conversations can reveal lead objections, booking blockers and sales intent. Clarion calls can reveal unanswered questions or operational friction. Atlas interactions can reveal common member service issues. Ember conversations can reveal cancellation patterns and retention risks. Beacon can surface visibility gaps in how the business appears to AI answer engines.

Pulse helps turn those signals into insight, recommendations and the Keepme Score.

The more agents an operator activates, the richer the intelligence layer becomes.

6. What is the Keepme Score?

The Keepme Score is a 0 to 100 score generated by Pulse and used across Antares.

It helps agents understand where a prospect or member sits in their lifecycle and what level of action may be needed.

Nova can use the Score in acquisition to help prioritise where to push hardest. Ember uses the Score across the member base to identify who may need intervention before they reach the cancellation form. Atlas and Clarion can use the Score to adjust the conversation when speaking with a member.

One score, powered by Pulse, used across the customer lifecycle.

7. What does Antares actually do?

Antares helps fitness operators deploy AI agents that can:

• respond instantly to inbound leads

• follow up consistently across channels

• answer sales and member questions

• book tours and trials

• handle inbound calls

• support member service queries

• identify retention risk

• support cancellation-save conversations

• improve visibility in AI answer engines

• route complex or sensitive conversations to human teams

• update existing systems where integrations allow

• surface insights, gaps and patterns through Pulse

The purpose of Antares is not simply to automate conversations.

It is to give multisite operators a controlled, scalable AI operating layer across sales, service, visibility and retention.

8. How is Antares different from a chatbot?

A chatbot usually follows fixed rules or scripted decision trees.

Antares is different because it is built around specialist AI agents that can understand context, operate from approved knowledge, work across multiple channels and take action within operator-defined boundaries.

The agents do not just answer FAQs. They support commercial and operational outcomes, such as booking a tour, routing a call, identifying a retention risk, answering a member question or surfacing a knowledge gap.

Antares is also not one isolated bot sitting on a website. It is a platform that connects agents, data, integrations, conversations and intelligence across the member lifecycle.

9. Does Antares replace my CRM?

No.

Antares does not replace your CRM or member management system.

It integrates with your existing tech stack and works alongside your current systems. Your CRM remains the source of truth, while Antares handles the high-volume, time-sensitive and repetitive conversations that often create leakage across sales, service and retention.

For example, Nova can respond to leads and update records where integrations allow. Ember can support retention conversations and feed cancellation insight back into the business. Clarion can handle inbound calls and route anything that needs a person.

Antares is designed to strengthen the systems you already use, not force you to rip them out.

10. Does Antares work with my existing tech stack?

Yes.

Antares is designed to integrate with existing gym systems, CRMs, calendars, communication channels and operational workflows.

The setup process includes the training, integrations, data setup, approved knowledge and guardrails needed to run the agents safely and effectively.

Once that foundation is in place, additional agents can be activated using the same underlying setup rather than starting from scratch each time.

This is one of the reasons Antares is a platform rather than a collection of disconnected tools.

11. What channels does Antares work across?

Antares can support conversations across multiple channels, depending on the agent and the operator’s setup.

These can include:

• web chat

• WhatsApp

• Wechat

• SMS

• email

• Facebook Messenger

• Instagram Messenger

• inbound voice calls

• outbound voice calls where appropriate

The aim is to meet prospects and members in the channels they already use, while keeping conversations connected through the same Antares foundation.

12. How does Nova support gym sales?

Nova is the sales agent from Antares.

It responds to inbound leads instantly, answers questions, follows up consistently, qualifies prospects and books tours or trials.

This matters because lead response speed is one of the biggest sources of leakage in gym sales. A prospect who waits hours for a reply may lose intent, book with a competitor or simply move on.

Nova helps operators protect that intent by engaging immediately and continuing the conversation until there is a clear outcome.

It also frees sales teams from repetitive chasing, allowing them to focus on higher-value human interactions such as tours, consultations and closing conversations.

13. How does Clarion support inbound calls?

Clarion is the voice agent from Antares.

It handles inbound calls 24/7, answers common questions, captures intent, books tours where appropriate and routes anything that needs human support.

This helps operators reduce missed calls, after-hours leakage and front desk pressure.

For multisite operators, voice handling is often inconsistent across locations. Clarion gives operators a way to provide more consistent coverage without relying entirely on staff availability at every site.

14. How does Atlas support existing members?

Atlas is the member services agent from Antares.

It helps answer existing member questions across text and voice. That may include questions about opening hours, services, facilities, account queries, class information or general club support.

Atlas is designed to reduce repetitive service pressure on teams while giving members faster access to the information they need.

When an issue needs human judgement or sits outside the approved knowledge base, Atlas can hand the conversation over rather than guessing.

15. How does Beacon support AI search visibility?

Beacon is the AEO agent from Antares.

AEO stands for Answer Engine Optimisation. This is the practice of improving how your clubs are understood, described, referenced and recommended by AI answer engines.

As more consumers use tools like ChatGPT, Gemini, Perplexity and Google’s AI experiences to research fitness options, operators need to understand what those systems know about their clubs and whether that information is accurate, complete and competitive.

Beacon helps operators audit their visibility, identify gaps and improve the information AI answer engines can use when describing or recommending their clubs.

16. How does Ember support retention?

Ember is the retention agent from Antares.

It helps operators identify members at risk through the Keepme Score, intervene at the right moment and support cancellation-save conversations when a member chooses to cancel.

Retention is not just a cancellation-form problem. Members often show signs of drift long before they make the decision to leave.

Ember helps operators act earlier by using the intelligence generated through Pulse and expressed through the Keepme Score.

When a member does reach the cancellation point, Ember can support a controlled save pathway, surface relevant alternatives where approved, and capture insight into why members are leaving.

17. Is Antares safe to deploy?

Yes, Antares is designed around controlled, operator-approved deployment.

Antares uses approved knowledge, defined guardrails, escalation rules and human handover. The agents do not make up pricing, invent offers, override membership terms or guess when they do not know the answer.

Operators define what agents can say, what they can do, when they should escalate and where human teams need to take over.

This matters because safe AI adoption is not about letting an agent operate without boundaries. It is about building a clear box of authority and making sure the agent stays inside it.

18. Can Antares hallucinate or promise things we have not approved?

Antares is grounded in the operator’s approved knowledge and rules.

If a question falls outside that knowledge, or if the conversation requires human judgement, the agent can trigger a handover rather than inventing an answer.

This is especially important in fitness, where pricing, membership terms, cancellation rules, access rights and promotional offers need to be accurate and controlled.

Antares is built to operate within the boundaries the operator sets.

19. Does Antares replace staff?

No.

Antares is designed to support staff, not replace them.

The agents handle repetitive, time-sensitive and high-volume conversations that often create operational pressure. That includes late-night lead enquiries, missed calls, basic FAQs, follow-up chasing, booking requests, member questions and routine retention prompts.

Your team keeps control of the human work that matters most: tours, closing, relationship-building, service recovery, complex member issues and commercial decision-making.

The practical role of Antares is to make teams more responsive, consistent and scalable across every location.

20. How is Antares trained?

Antares is trained on the operator’s approved knowledge, brand voice, operating rules, FAQs, escalation paths, membership information, site-specific details and connected system data where relevant.

The setup process is not a generic plug-and-play launch.

It involves defining the agent’s goals, boundaries, knowledge, handoff rules and success measures. The agent is tested before going live, then monitored and refined as real conversations create more intelligence.

This means Antares is configured around the way your business actually operates.

21. How long does it take to get started?

Antares is typically rolled out through a structured adoption process.

The foundation is built first: knowledge, guardrails, integrations, data setup, channel connections and validation testing.

Operators then move into a controlled launch, often starting with a specific agent, channel or group of sites before expanding further.

Many operators start with Nova because sales response and lead conversion are often where the fastest return appears. From there, they can activate additional agents such as Clarion, Atlas, Beacon and Ember on the same Antares foundation.

22. Why is Antares useful for multisite operators?

Multisite fitness operators have scale problems that single-point tools rarely solve well.

They need consistency across locations, fast response across channels, reliable escalation, visibility over performance, integration with existing systems and enough flexibility to handle different sites, regions, offers and operating models.

Antares is built for that complexity.

It gives operators one AI platform for multiple agents, rather than forcing each team or department to buy and manage its own disconnected AI tool.

This is especially valuable when sales, service, retention, calls and visibility all affect the same member journey.

23. What makes Antares different from standalone AI tools?

Standalone AI tools usually solve one narrow problem.

Antares is different because it is built as a connected platform for deploying multiple specialist agents from the same foundation.

The training, integrations, data setup and Pulse intelligence layer are established once, then reused as additional agents are activated.

That means operators are not buying isolated tools for lead response, call handling, member service, AEO and retention. They are building one connected AI operating layer across the business.

24. How does Antares get smarter over time?

Antares gets smarter because every interaction across the platform feeds Pulse.

Conversations with prospects, calls from members, cancellation conversations, service questions, AEO signals, booking patterns, objections, knowledge gaps and handoff moments all create useful intelligence.

Pulse uses those signals to improve agent performance, surface recommendations, identify patterns and power the Keepme Score.

The more agents an operator activates, and the more conversations Antares handles, the richer the platform context becomes.

25. What languages does Antares support?

Antares can support multilingual engagement, depending on the operator’s configuration and market requirements.

For operators working across regions, languages and diverse member bases, this helps create a more localised and accessible experience across sales, service and support conversations.

26. Is Antares only for lead generation?

No.

Lead generation is one of the most common starting points because Nova can quickly improve response speed, lead engagement and booking outcomes.

But Antares is not only for sales.

The wider platform supports inbound voice, member service, retention and AI search visibility through Clarion, Atlas, Ember and Beacon.

This is the most important update to understand: Antares is the platform. Nova is the sales agent.

27. How should operators think about adopting Antares?

Operators should think of Antares as a phased AI adoption journey, not a risky big-bang launch.

The safest path is to define the box of authority first. That means confirming what the agents can say, what they can do, what they cannot do, when they should hand over and how performance will be reviewed.

From there, the operator can start with the use case that offers the clearest return, often sales, then expand into other areas such as calls, service, retention and AI visibility.

The result is controlled adoption, not uncontrolled automation.

28. What is the biggest benefit of Antares?

The biggest benefit of Antares is that it gives fitness operators a scalable AI operating layer across the member journey.

It helps operators respond faster, follow up more consistently, reduce missed opportunities, answer more questions, support members more effectively, identify risk earlier and learn from every interaction.

For multisite operators, that means more consistency, more visibility and more capacity without simply adding more manual workload to teams.

29. How can a fitness operator get started with Antares?

The best way to get started is to speak with the Keepme team and map Antares against your operation.

Most operators begin by looking at their lead flow, call traffic, member base, retention process, tech stack and operational pressure points.

From there, Keepme can recommend where Antares should start, which agent should be activated first and how the rollout should be controlled.

Whether you start with Nova for sales, Clarion for voice, Atlas for member services, Beacon for AI search visibility or Ember for retention, the foundation is the same.

One platform. One contract. Every agent included.