Keepme | Smarter Member Retention

August 29, 2019

Focus on Member Retention, Not Just Acquisition

This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.
Read More
August 22, 2019

How A Smart Member Onboarding Experience Helps Better Retention

An insightful, clever onboarding process will help ensure a good first impression, secure customer loyalty and lower your turn rate. Find out how to create a smart onboarding process to keep retention rates high.
Read More
August 15, 2019

Identify Your Loyal Customers To Increase Retention

By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.
Read More
August 8, 2019

Can Personal Fitness Challenges Improve Retention?

Encouraging personal fitness challenges can be an effective strategy to increase motivation and engagement. We explain why and how gyms can use fitness challenges to boost member retention.
Read More
August 1, 2019

The Importance Of Staying In Touch With Members

The importance of staying in touch with gym members and creating and implementing an effective communication strategy can help gyms significantly improve their retention rates. Read more to find out how.
Read More
July 26, 2019

5 New Fitness Brands To Use Keepme

Introducing the 5 new fitness brands who will use Keepme.
Read More
July 18, 2019

Keepme Founder Speaks at the Welltodo Summit on Customer Loyalty & Member Retention

Keepme Founder Ian Mullane shares his insights on customer loyalty and member retention at the 2019 Welltodo Summit.
Read More
July 4, 2019

Understanding CRM Systems to Improve Customer Retention

What is a CRM system? According to Bain & Company, Customer Relationship Management (CRM) is a process that companies use to understand their customer demographics and respond efficiently to changes in their customers’ preferences. A CRM system, in turn, is a tool that enables a company’s’ CRM process. A CRM system compiles crucial customer data […]
Read More
June 27, 2019

Forms Of Communication Your Members Appreciate Most

How can gym owners communicate successfully with their members? This article explores the different methods and discusses how gym owners can ensure appropriate, relevant and effective communication is delivered every time they reach out to both current and potential clients. When it comes to ensuring member retention, communication really is critical. In fact, those who […]
Read More
June 20, 2019

Can Personal Trainers Help to Improve Member Retention?

1 in 5 people say that personal trainers (PTs) are the most important factor when it comes to sticking with their exercise routines. Personal training studios have 80% average retention rates, compared to 71% for traditional health clubs. A study from Stanford University showed that by receiving just one motivational phone call per week, gym […]
Read More
June 13, 2019

Higher Engagement Can Lead To Lower ‘At Risk’ Members

Engagement is key to increasing member retention, and gym owners should focus their marketing efforts on nurturing relationships and communicating with members in the ‘right’ way to help lower membership cancellation rates. Member retention continues to be an important focus for gyms and other fitness facilities and is one of the most significant considerations in […]
Read More
June 6, 2019

Member Retention: often discussed, so why is it so hard?

A lot of hard work, research, and strategic thought goes into developing ways to improve gym retention. But knowing the theory of how to retain members is one thing, and actually implementing that knowledge effectively is quite another. Let’s take a look at how to do that. By looking at how hard gym retention can […]
Read More
May 30, 2019

Do Referrals & Member Retention Go Hand In Hand?

Referrals are not only a great way to boost sales figures but can actually help keep member retention rates high too, and therefore should be part of every gym owner’s retention strategy. Any smart gym owner knows that no matter how much time, effort and budget they put into their marketing and retention strategies, without […]
Read More
May 23, 2019

From The Experts Series: Dr. Helen Watts – Overcoming anxiety and increasing fitness membership retention

We are pleased to introduce the team of experts who sit on the Keepme Advisory Board, ensuring all our systems are reinforced by cutting edge knowledge of the fitness retention industry. We will feature their insights as part of our “From the Experts” series. Kicking off the series is Dr Helen Watts, a Registered Psychologist, […]
Read More
May 9, 2019

Levels of Retention

A gym can connect with a member through many different levels of retention. Having strategies in place to cover all levels is crucial, and will make sure that customers feel nurtured and encouraged at every level thus securing their continued loyalty and business.
Read More