Keepme Powering Wellfit's Success Story in Dubai

In a recent feature in Entrepreneur, Middle East, the remarkable success story of Wellfit has been unveiled - a story that is setting a new standard in the fitness industry and reshaping the landscape of wellness in Dubai. Wellfit, led by CEO Dr. Dimitri Koutsoubakis, has emerged as a powerhouse in the fitness world, and its journey to prominence is nothing short of extraordinary. Join us as we delve into the narrative of Wellfit, a brand that is rapidly becoming synonymous with innovation, excellence, and a commitment to member well-being.
Hilary McGuckin
Hilary McGuckin
Keepme Powering Wellfit's Success Story in Dubai

Dubai's fitness landscape is undergoing a remarkable transformation, and at the forefront of this evolution stands Wellfit, a dynamic fitness brand that has rapidly gained recognition as a game-changer in the industry. Wellfit's meteoric rise can be attributed not only to its visionary CEO, Dr. Dimitri Koutsoubakis, but also to its strategic partnership with Keepme.

Wellfit's Inspiring Journey

In November 2021, Wellfit opened its first club in Dubai's Jumeirah Village Circle (JVC) district, setting the stage for a fitness revolution in the region. The JVC branch, covering over 75,000 sq. ft. and billed as Dubai's largest indoor multi-sports venue, instantly became a testament to Wellfit's commitment to excellence.

Dr. Dimitri Koutsoubakis, the visionary CEO of Wellfit, has played a pivotal role in shaping the brand's success. He believes in more than just providing a gym; Wellfit offers a comprehensive club experience with a diverse range of sports and leisure activities. Wellfit brings together an eclectic mix of sports and activities, from MMA to parkour, alongside high-tech studios and padel courts.

Timing is Everything

Wellfit's timing has proven to be impeccable. Despite launching during the tail-end of the COVID-19 pandemic, the brand capitalized on several factors working in its favor. People were eager to return to fitness facilities, and Wellfit's diverse offerings provided a refreshing alternative. Moreover, the fitness industry was ripe for innovation, and Wellfit seized the opportunity to stand out in a market where traditional gyms were struggling.

The Keepme Advantage

One of the keys to Wellfit's rapid success is its relentless focus on member experience, enabled by cutting-edge technology. Wellfit adopted artificial intelligence (AI) and machine-learning in the form of the Keepme platform, setting a regional benchmark for technology-driven fitness operations.

Keepme, a pioneer in the industry, empowered Wellfit to boost its sales and optimize member engagement. Wellfit's commitment to enhancing its members' journey through AI-driven insights is setting a precedent for other major players in the UAE fitness industry.

A Promising Future

In less than two years since its JVC flagship's launch, Wellfit has already achieved remarkable milestones. Membership numbers have soared to 10,000, with a second megaclub in Meydan open and a third in Sharjah's Aljada master development set to launch. Wellfit's ambitious plans include the operation of up to 10 megaclubs in the UAE and expanding its global footprint, with Europe firmly in its sights.

In 2022, Wellfit's JVC branch achieved a remarkable annual revenue of AED25 million, a figure that sets a new benchmark in the UAE's fitness industry. This exceptional performance underscores the brand's dedication to providing exceptional member experiences, offering a comprehensive suite of sports and leisure activities, appealing to a wide range of members, from juniors to families. With the aid of innovative technology, including Keepme, Wellfit is well on its way to achieving its ambitious revenue projection of AED35 million for 2023.

The combination of visionary leadership, a focus on member experience, and strategic technological partnerships is propelling Wellfit toward its goal of becoming a $300 million company within the next decade.

Arada: A Vital Partner

Wellfit's success story wouldn't be complete without acknowledging the pivotal role of its partner, Arada, a UAE-based master developer. Arada's support, including substantial investments and premium locations, has been instrumental in Wellfit's rapid expansion. Their collaborative approach and shared vision have propelled Wellfit to new heights.

Wellfit's journey is just beginning, but its commitment to innovation, member experience, and strategic partnerships, such as the one with Keepme, will undoubtedly continue to fuel its ascent in the fitness industry. As Wellfit looks ahead to a future filled with new megaclubs and international expansion, one thing is clear: Wellfit and Keepme are shaping the future of fitness in Dubai and beyond. Stay tuned for more exciting updates from this dynamic duo!