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Keepme updates and news from the health and fitness industry

Pricing Strategies for Membership Retention

This article explores the ways that pricing strategy can affect customer retention rate in the health and fitness industry, and suggests three ways to improve your membership retention rate by altering the way you price.

Customer Retention in the Fitness Industry

The real key to success in the fitness industry is member retention, not attraction. This article answers your big questions surrounding membership retention in the industry, including “What is retention?”, “Why retention?”