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automated-vs-manual
Automated vs manual: Fine-tune your gym marketing plan

When putting together your gym marketing plan, even before you decide exactly what you’re going to say, there’s an important decision to make: which elements will you automate and which will you do manually? Before we dive into the details – exploring where your communications might best be executed manually and where automation would be […]

mobile-phone
Turning competition into collaboration – how gyms can live with the mobile phone

As a gym operator, who is your biggest competitor? If Peloton comes to mind, or Apple Fitness+, or ClassPass, think again. Because the biggest threat of course comes from the mobile phone. That isn’t new news: the mobile phone has been disrupting entrenched business models since the launch of the iPhone in 2007. But it is […]

improve-gym-sales
10 Ways to Improve Your Gym Sales Process

If you’re looking to improve your gym sales process, the first thing to establish loud and clear is this: success will come not from the flair of your membership sales manager or your sales team. It will not come from gimmicks nor gift of the gab. It will come from discipline and rigidity in the […]

ai-fitness
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

personalisation
Every gym can personalise the member experience. Here’s how.

Personalisation challenges In a world where personalisation is a key agenda point for every consumer-facing business, gyms have a problem: when it comes to their product, they are currently capable of little customisation, instead relying on brand messaging and aspirational imagery to differentiate and connect to people’s goals.  This in the face of myriad digital […]

The future of fitness isn’t hybrid. It’s ecosystems.

The term ‘hybrid’ fitness has populated conversations across the sector ever since COVID-19 forced gyms closed and consumers online. And granted, the first step had to be for operators to look beyond the bricks and mortar of their physical facilities. But turning to hybrid fitness business models as the solution is limiting horizons and causing problems […]

download-your-free-copy-the-fitness-future-rules-of-engagement
Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

COVID-19 recovery plan
How data can underpin a robust COVID-19 recovery plan

Who knows what the next few months holds for the fitness industry? One thing’s certain; operators will need a vigorous COVID-19 recovery plan. Only by having total transparency on everything, from where membership sales leads have come from and which source has the stronger conversion rates, to retention management and which members are most at […]

emma-barry
Five tips for badass operators wanting to work smarter in 2021

Keepme is delighted to welcome Emma Barry, a global fitness authority and author of best-selling book, Building a Badass Boutique, as a guest blogger. Here, Emma provides her ultimate tips for fitness operators wanting to work smarter and evolve in 2021. The world has changed and it’s never going back. We have been sent to […]

360°-customer-record
Why operators need a 360˚ customer view now more than ever

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of a successful vaccine, and the return to normality this might bring, there will no doubt be ongoing fallout from COVID-19 for some time. Having a data-driven 360˚ customer view has never […]

keepme-membership
Video: An overview of Keepme Membership

Learn how you can revolutionise your gym’s marketing and retention in our video overview of Keepme Membership. Keepme Membership is a powerful, AI-driven tool that helps fitness operators turbocharge their revenue through increased member retention, secondary spend, and ex-member winback.  Keepme achieves this with its unique AI engine, which identifies your strongest members as well […]

keepme customer troy morgan
“We’ve learned lessons from our data with Keepme”

Keepme customer Troy Morgan, CEO of Willows Health Group, based in Queensland, Australia, is using AI and data to shape his sales and retention strategy, alongside his COVID recovery plan… Willows Health & Lifestyle Centre has been using Keepme’s Artificial Intelligence (AI) powered retention management tool for a little over 13 months ago, and, this […]

Video: Keepme Connect, the fitness industry’s leading engagement tool

When it comes to attracting, retaining, and engaging members, it’s hard to overstate the importance of targeted and personalized communications. That’s why we built Keepme Connect – the fitness industry’s leading suite of engagement tools. With Connect, fitness operators can send laser-targeted and highly personalized communications via email, SMS, and more. When you add Connect’s […]

Manage your club’s inside sales with Keepme Sales

We’re pleased to introduce an exciting feature in Keepme Sales! Inside sales – never lose an opportunity to sell added services in your fitness club again. Keepme’s inside sales functionality captures, routes, and manages sales for services like personal training, massage, physical therapy, swim lessons and much more. Keepme allows any staff member to create […]

Video: The future of digital in fitness with Ian Mullane and Simon Kemp

Check out the highlights from the UKActive Active Uprising session featuring Keepme’s founder and CEO, Ian Mullane, and global digital marketing thought leader and CEO of Kepios, Simon Kemp.  In this insightful discussion, they reflect on how technological advances such as 5G are changing ways in which people consume fitness content, how member data will […]