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5 gym sales tips
5 gym sales tips to turbocharge your conversion rates

As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing. You’ve given them an incredible tour, maybe even a free taster with your trainers. The gym looks immaculate and you’ve smiled until your face […]

Gym Automation
Gym automation: Why (+ where) gyms still need people

“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is human interaction, personal connection and a dose of humanity adding real value to the customer […]

NPS
How to maximize the impact of your fitness center’s NPS

If you’re looking to get the most out of NPS at your fitness center – your Net Promoter Score surveys – the first thing you need to know is this: NPS isn’t really about predicting gym membership retention. This is a common misperception and leads to important insights being missed. In fact, fitness centers’ NPS […]

increase gym revenue yield per member
Want to increase gym revenue? Focus on yield per member

As an operator, when you’re looking to increase gym revenue, where do you naturally turn? Chances are your gym sales team is often your first port of call, focusing on new member acquisition with targets designed to increase gym membership sales. No doubt secondary revenue opportunities are on your radar too: F&B, apparel and so […]

how to increase gym revenue
How to increase gym revenue: Dive in to your data!

If you’re looking at how to increase gym revenue, look no further than the mass of data that already exists in your business. Even now, this combined data is the lifeblood of your company, flowing through tools and people to produce insights, engagements and value. Within it is the history of every decision, every outcome […]

ai gym
11 steps to successfully implement AI in your gym

So, you’re interested in the notion of an AI gym. You’ve heard a lot about the power of AI – how it can increase gym membership sales, shape your gym referral program, refine your fitness marketing strategies, increase gym revenue, and far more besides. The thing is, you’re not sure where to start. We get […]

gym retention strategies
Create gym retention strategies you can be confident in

When you’re putting together forecasts for your business, there’s one thing you no doubt prize above all else. Accuracy. If you can accurately predict which of your members might leave you – just as one example, but one that’s already regularly monitored in a gym environment – you can put in place appropriate gym retention strategies.  But […]

increase gym membership sales
How AI can increase gym membership sales at your club

One of the questions we’re often asked, when beginning a conversation with an operator who’s new to artificial intelligence, is: where could AI add value to my business? How can it increase gym membership sales at my club, improve member retention, drive yield and boost my bottom line? The simple answer to the question of […]

gym marketing
Uncover the hidden value in your gym’s marketing data

The world, and the fitness industry within it, is data-rich. From gym CRM software to website analytics, loyalty programs to social media, gym marketing campaigns to exercisers’ own wearables – and far more besides – we already have enormous quantities of data in our businesses. And that volume doubles every 18 months. It’s important to […]

everything-you-need-to-know-about-data-and-ai
Everything You Need to Know About Data & AI – New white paper for fitness operators

Everything You Need to Know About Data & AI Update [June 14, 2021]: Everything You Need to Know About Data & AI is now available for free download here. Free registration is now open for the new white paper by Keepme founder Ian Mullane, Everything You Need to Know About Data & AI. Due for […]

gym-app
The secret to your gym’s survival in a digital world

Fitness operators still cling to their bricks and mortar facilities. This in spite of all the evidence, from numerous other industries, that shows how much of a millstone physical infrastructures can be. Not to mention the fact that, as admirably demonstrated throughout long stints of lockdown recently, fitness can survive and thrive with no bricks […]

automated-vs-manual
Automated vs manual: Fine-tune your gym marketing plan

When putting together your gym marketing plan, even before you decide exactly what you’re going to say, there’s an important decision to make: which elements will you automate and which will you do manually? Before we dive into the details – exploring where your communications might best be executed manually and where automation would be […]

mobile-phone
Turning competition into collaboration – how gyms can live with the mobile phone

As a gym operator, who is your biggest competitor? If Peloton comes to mind, or Apple Fitness+, or ClassPass, think again. Because the biggest threat of course comes from the mobile phone. That isn’t new news: the mobile phone has been disrupting entrenched business models since the launch of the iPhone in 2007. But it is […]

improve-gym-sales
10 Ways to Improve Your Gym Sales Process

If you’re looking to improve your gym sales process, the first thing to establish loud and clear is this: success will come not from the flair of your membership sales manager or your sales team. It will not come from gimmicks nor gift of the gab. It will come from discipline and rigidity in the […]

ai-fitness
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

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