Blog

Keepme updates and news

March 21, 2019

Rewarding Loyalty for Membership Retention

One of the best strategies for improving gym membership retention is increasing customer loyalty. This article examines the relationship between customer loyalty and retention, describes several forms of rewards programmes, and suggests two ‘best practices’ when designing such schemes.
Read More
March 15, 2019

Gym Member Retention Tool ‘Keepme’ Welcomes Jon Nasta As New Consulting Partner

Smarter Member Retention tool, Keepme, has announced the appointment of Jon Nasta as its new Consulting Partner.
Read More
March 7, 2019

AI and Gym Member Retention

Can AI make a difference when it comes to increasing gym member retention? This article explores the possibilities.
Read More
February 28, 2019

Customer Service Principles to Boost Membership Retention

Customer service is an integral part of achieving and sustaining a high membership retention rate. This article explores four principles of excellent customer service that will effectively improve your gym’s customer retention.
Read More
February 21, 2019

Everything You Need to Know about Net Promoter Score (NPS)

This article covers the essentials to understanding NPS, including how to calculate the score, why it is important for customer retention rates, and some best practices surrounding it.
Read More
February 4, 2019

Risk Scoring – A Crucial Part of the Retention Puzzle

This article explains the concept of risk scoring, highlights its pivotal role in managing membership retention, and illustrates its use in strategic marketing communication.
Read More
January 25, 2019

Implementing Wearables To Increase Member Retention

With the average person checking their phone 80 times a day, it is not surprising that an increasing number of gym owners are implementing strategies to utilise this kind of technology in their clubs. The potential for wearable technology to motivate, challenge and ignite a competitive spirit in gym goers is extensive, and the use […]
Read More
December 29, 2018

Boost Member Retention By Motivating Your Gym Employees

As Kotler stated in his 1994 article, “The key to customer retention is customer satisfaction.” The core of any effective membership retention strategy is creating a positive experience of your brand for your customer. Such a positive experience often entails two main components. The first component involves providing excellent customer service. It was found that […]
Read More
October 30, 2018

Membership Retention Struggle For Low-Cost Gyms

The business model of low-cost, low-manpower gyms like Anytime Fitness seem to be at odds with classic member retention strategies. However, as this article illustrates, the use of the right technology can effectively mitigate this problem.
Read More
October 28, 2018

Pricing Strategies for Gym Retention

This article explores the ways that pricing strategy can affect customer retention rate in the health and fitness industry, and suggests three ways to improve your membership retention rate by altering the way you price.
Read More
October 25, 2018

Gym Membership Retention: It Matters

The real key to success in the fitness industry is member retention, not attraction. This article answers your big questions surrounding membership retention in the industry, including “What is retention?”, “Why retention?”
Read More