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Why is retention in the fitness industry a global problem?

More and more club owners have realised that creating secure human connections is imperative. This is supported by IHRSA with one report finding that members who have become at risk of cancelling but went on to receive a “successful commitment interaction” were 45% less likely to cancel in the following month than those members who […]

Which Communication Methods Should You Use For Greater Member Retention?

Communication with members is critical. But knowing how and when to communicate is a challenge all facilities face. In discovering the best ways to do so, however, we can hope to improve retention rates significantly.  When it comes to communicating with your members, the options are plentiful. Since the explosion of the digital era and […]

What do your gym members expect from you this year?

Gym members have high expectations of their fitness facilities, and with competition growing ever fiercer, it is vital to up your game and use data, personalisation, and fitness trends to keep retention rates high.  With the New Year comes the busiest time for gyms, where new cohorts of people rush to sign up in the […]

Why your data makes you different

There is tons of data available about how to retain gym members. Data tells us facts such as: Women are slightly more at risk of quitting than men. Younger people tend to pose greater retention risks. Staff interactions make it more likely members will attend your gym. Whilst these kinds of generalised insights are really […]

Fitness marketing that actually works!

When it comes to fitness marketing, the opportunities are endless. But what makes some marketing strategies more effective than others? In data collection, analytics and personalisation lie the answer. When it comes to both acquiring new gym members and retaining current ones, gym operators must seek to understand the specific and unique needs of their […]

5 easy tips to improve your member retention in 2020

Some gym member retention strategies require a big investment in time and money, whether that’s forking out for new equipment or hiring personal trainers. So we thought we’d ease you gently into the New Year by giving you 5 easy ways you can improve gym retention in 2020. Identify your most loyal members When we […]

Fitness trend predictions (and what this means for your retention)

As 2020 gets under way, it’s time to look forward to the year ahead and what it holds for the fitness industry. Let’s take a look at some fitness trends predicted to dominate 2020 and what this means for your retention strategy. Fitness trends (and fads) in 2020 A global study of fitness trends carried […]

How to keep new members engaged beyond the New Year

It’s January, which means a fresh influx of new members to your gym. Whilst this is a bumper time for most gyms, it’s important to minimise the churn that usually follows such a high volume of recruits (let’s call it ‘New Years Resolution Syndrome’). Let’s take a look at some ways you can keep your […]

Building Gym Member Retention from the New Year’s Rush

January can be the busiest time for gyms as new members flock to join. By preparing for this influx of new customers and adapting your retention strategy to care for both them and your existing members, you can hope to prosper in the new year! The new year brings with it many things. It is […]

What actually is AI?

Ten years ago, if you wanted to measure the retention risks of each of your gym members you would have to employ an entire team of data scientists and analysts. Well you can now do it with one piece of AI membership retention software like KeepMe.  So, what is AI? You probably already know that […]

NPS: Why it matters, who you should send it to, and how do you read the results?

Understanding why NPS could be helpful to your business when to send it, and how to interpret results will help businesses create a powerful action plan and retention strategy to increase customer loyalty, revenue, and business growth. A Net Promoter Score (NPS) is widely thought of as one of the optimum ways to measure how […]

Which came first, retention or referral?

Getting new member referrals is the holy grail of marketing; you’re turning your members into one-person marketing operations. So should referrals come before retention? Or do you need to improve gym retention to generate referrals? We investigate. Referral marketing is extremely powerful. People frequently talk about products and services that they get value from, and […]

Can encouraging your members to use SMART wearables improve your gym retention?

There’s been a massive boom in people using fitness tracking devices, from Google Fit to FitBit. Encouraging your gym members to use SMART wearables can actually increase gym retention. Let’s look at how this can be done. One of the major reasons people quit the gym is that they’re not seeing progress. Part of the […]

How do changing seasons affect your gym member attendance?

As the seasons change you have an opportunity to keep members active and engaged. To do this you need to understand how seasonal change affects attendance and how you can use these insights to improve gym retention. People are creatures of habit. Whilst the world around them stays the same, they are likely to stay […]

Do gym membership categories influence retention
Do gym membership categories influence retention?

Every gym approaches their membership offering differently, but they way you structure your plans can have a huge affect on member retention.

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