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Do gym membership categories influence retention
Do gym membership categories influence retention?

Every gym approaches their membership offering differently, but they way you structure your plans can have a huge affect on member retention.

Engaging With Inactive Members | KeepMe
Engaging with inactive members – The Best Approach

At Keepme we believe your member data holds a lot of power if used correctly. When it comes to retention data can transform your approach and results.

Membership Retention - Do's and Don'ts
Membership Retention – DO’S and DON’TS

When it comes to member retention, we know it can be confusing, here are some easy tricks to help you keep your members happier, for longer.

Should your retention strategy be the same across all outlets?
Should your retention strategy be the same across all outlets?

Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.

Contract vs Pay As You Go
Contract vs. Pay As You Go: Members Who Commit To Staying

Should gym operators focus on persuading members to sign up for longer contract lengths, or is pay as you go better for retention? A careful combination might be the best way. Understanding what effect membership plans have on gym membership retention rates can provide a useful insight to enable operators to market one or the […]

Why Building Relationships With Members Matters
Why Building Relationships With Members Matters

Encouraging fitness staff to build positive customer relationships with gym members can have a significant impact on member retention. All smart business owners agree that building relationships is crucial when it comes to attracting and retaining new customers. For gym owners, this has never been more pertinent, and with competition fiercer than ever, they cannot […]

How Social Media Impacts Your Member Retention
How Social Media Impacts Your Member Retention

The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have a positive impact on member retention rates. With 2.45 billion monthly active Facebook users to […]

A Retention Dilemma
A Retention Dilemma: Should I ‘Wake Up’ My Inactive Gym Members?

Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.

Why Brand Partners build Brand Loyalty
Why Brand Partners build Brand Loyalty

Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth and success, branding is everything. With continuously increasing competition, gyms have had to fight harder […]

What Are The Warning Signs of At-Risk Members?
What Are The Warning Signs of At-Risk Members?

Identifying at-risk members is crucial. Gym members and their teams should familiarise themselves with the warning signs to enable them to intervene and provide support, encouragement, and inspiration to secure their continued membership once more.

Focus on Member Retention, Not Just Acquisition
Focus on Member Retention, Not Just Acquisition

This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.

How a Smart Member Onboarding Experience Helps Better Retention
How A Smart Member Onboarding Experience Helps Better Retention

An insightful, clever onboarding process will help ensure a good first impression, secure customer loyalty and lower your turn rate. Find out how to create a smart onboarding process to keep retention rates high.

Identify Your Loyal Customers To Increase Retention
Identify Your Loyal Customers To Increase Retention

By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.

Can Personal Fitness Challenges Improve Retention
Can Personal Fitness Challenges Improve Retention?

Encouraging personal fitness challenges can be an effective strategy to increase motivation and engagement. We explain why and how gyms can use fitness challenges to boost member retention.

The Importance Of Staying In Touch With Members
The Importance Of Staying In Touch With Members

The importance of staying in touch with gym members and creating and implementing an effective communication strategy can help gyms significantly improve their retention rates. Read more to find out how.