Gym operators should consider creating a single, powerful retention strategy that remains consistent across all outlets as doing so enhances customer experiences, breeds customer loyalty, and keeps retention rates high.
Should gym operators focus on persuading members to sign up for longer contract lengths, or is pay as you go better for retention? A careful combination might be the best way. Understanding what effect membership plans have on gym membership retention rates can provide a useful insight to enable operators to market one or the […]
Encouraging fitness staff to build positive customer relationships with gym members can have a significant impact on member retention. All smart business owners agree that building relationships is crucial when it comes to attracting and retaining new customers. For gym owners, this has never been more pertinent, and with competition fiercer than ever, they cannot […]
The social media efforts of a gym can have a significant impact on customer loyalty, increasing the perception of trustworthiness, creating substantial opportunities for interaction and communication and fostering a sense of belonging and community – all of which have a positive impact on member retention rates. With 2.45 billion monthly active Facebook users to […]
Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.
Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth and success, branding is everything. With continuously increasing competition, gyms have had to fight harder […]
Identifying at-risk members is crucial. Gym members and their teams should familiarise themselves with the warning signs to enable them to intervene and provide support, encouragement, and inspiration to secure their continued membership once more.
An insightful, clever onboarding process will help ensure a good first impression, secure customer loyalty and lower your turn rate. Find out how to create a smart onboarding process to keep retention rates high.
By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.
The importance of staying in touch with gym members and creating and implementing an effective communication strategy can help gyms significantly improve their retention rates. Read more to find out how.