As Kotler stated in his 1994 article, “The key to customer retention is customer satisfaction.” The core of any effective membership retention strategy is creating a positive experience of your brand for your customer. Such a positive experience often entails two main components. The first component involves providing excellent customer service. It was found that […]
The business model of low-cost, low-manpower gyms like Anytime Fitness seem to be at odds with classic member retention strategies. However, as this article illustrates, the use of the right technology can effectively mitigate this problem.
This article explores the ways that pricing strategy can affect customer retention rate in the health and fitness industry, and suggests three ways to improve your membership retention rate by altering the way you price.
The real key to success in the fitness industry is member retention, not attraction. This article answers your big questions surrounding membership retention in the industry, including “What is retention?”, “Why retention?”