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A Retention Dilemma
A Retention Dilemma: Should I ‘Wake Up’ My Inactive Gym Members?

Inactive members pose a unique challenge for businesses who want to improve their gym’s customer retention rate. We explore the best way to approach inactive gym members, giving several reasons why such members must be ‘woken up’.

Why Brand Partners build Brand Loyalty
Why Brand Partners build Brand Loyalty

Branding partnerships can be an intelligent move for those working on member retention strategies and can turn disengaged members into passionately loyal ones. When it comes to driving new customers to your business, retaining loyal ones, and securing business growth and success, branding is everything. With continuously increasing competition, gyms have had to fight harder […]

What Are The Warning Signs of At-Risk Members?
What Are The Warning Signs of At-Risk Members?

Identifying at-risk members is crucial. Gym members and their teams should familiarise themselves with the warning signs to enable them to intervene and provide support, encouragement, and inspiration to secure their continued membership once more.

Focus on Member Retention, Not Just Acquisition
Focus on Member Retention, Not Just Acquisition

This article explores why gyms usually focus on acquisition rather than member retention, and make a case for the relative importance of the latter.

How a Smart Member Onboarding Experience Helps Better Retention
How A Smart Member Onboarding Experience Helps Better Retention

An insightful, clever onboarding process will help ensure a good first impression, secure customer loyalty and lower your turn rate. Find out how to create a smart onboarding process to keep retention rates high.

Identify Your Loyal Customers To Increase Retention
Identify Your Loyal Customers To Increase Retention

By identifying the key factors for customer loyalty and putting in place strategies to increase your number of loyal customers you can help to improve gym member retention rates and boost business growth.

Can Personal Fitness Challenges Improve Retention
Can Personal Fitness Challenges Improve Retention?

Encouraging personal fitness challenges can be an effective strategy to increase motivation and engagement. We explain why and how gyms can use fitness challenges to boost member retention.

The Importance Of Staying In Touch With Members
The Importance Of Staying In Touch With Members

The importance of staying in touch with gym members and creating and implementing an effective communication strategy can help gyms significantly improve their retention rates. Read more to find out how.

5 New Fitness Brands To Use Keepme
5 New Fitness Brands To Use Keepme

Introducing the 5 new fitness brands who will use Keepme.

5 New Fitness Brands To Use Keepme
Keepme Founder Speaks at the Welltodo Summit on Customer Loyalty & Member Retention

Keepme Founder Ian Mullane shares his insights on customer loyalty and member retention at the 2019 Welltodo Summit.

Understanding CRM Systems
Understanding CRM Systems to Improve Customer Retention

What is a CRM system? According to Bain & Company, Customer Relationship Management (CRM) is a process that companies use to understand their customer demographics and respond efficiently to changes in their customers’ preferences. A CRM system, in turn, is a tool that enables a company’s’ CRM process. A CRM system compiles crucial customer data […]

Forms Of Communication Your Members Appreciate Most
Forms Of Communication Your Members Appreciate Most

How can gym owners communicate successfully with their members? This article explores the different methods and discusses how gym owners can ensure appropriate, relevant and effective communication is delivered every time they reach out to both current and potential clients. When it comes to ensuring member retention, communication really is critical. In fact, those who […]

Can Personal Trainers Help to Improve Member Retention?
Can Personal Trainers Help to Improve Member Retention?

1 in 5 people say that personal trainers (PTs) are the most important factor when it comes to sticking with their exercise routines. Personal training studios have 80% average retention rates, compared to 71% for traditional health clubs. A study from Stanford University showed that by receiving just one motivational phone call per week, gym […]

Higher Engagement Can Lead To Lower 'At Risk' Members
Higher Engagement Can Lead To Lower ‘At Risk’ Members

Engagement is key to increasing member retention, and gym owners should focus their marketing efforts on nurturing relationships and communicating with members in the ‘right’ way to help lower membership cancellation rates. Member retention continues to be an important focus for gyms and other fitness facilities and is one of the most significant considerations in […]

Member Retention: often discussed, so why is it so hard?
Member Retention: often discussed, so why is it so hard?

A lot of hard work, research, and strategic thought goes into developing ways to improve gym retention.  But knowing the theory of how to retain members is one thing, and actually implementing that knowledge effectively is quite another. Let’s take a look at how to do that. By looking at how hard gym retention can […]