What is a CRM system? According to Bain & Company, Customer Relationship Management (CRM) is a process that companies use to understand their customer demographics and respond efficiently to changes in their customers’ preferences. A CRM system, in turn, is a tool that enables a company’s’ CRM process. A CRM system compiles crucial customer data […]
How can gym owners communicate successfully with their members? This article explores the different methods and discusses how gym owners can ensure appropriate, relevant and effective communication is delivered every time they reach out to both current and potential clients. When it comes to ensuring member retention, communication really is critical. In fact, those who […]
1 in 5 people say that personal trainers (PTs) are the most important factor when it comes to sticking with their exercise routines. Personal training studios have 80% average retention rates, compared to 71% for traditional health clubs. A study from Stanford University showed that by receiving just one motivational phone call per week, gym […]
Engagement is key to increasing member retention, and gym owners should focus their marketing efforts on nurturing relationships and communicating with members in the ‘right’ way to help lower membership cancellation rates. Member retention continues to be an important focus for gyms and other fitness facilities and is one of the most significant considerations in […]
A lot of hard work, research, and strategic thought goes into developing ways to improve gym retention. But knowing the theory of how to retain members is one thing, and actually implementing that knowledge effectively is quite another. Let’s take a look at how to do that. By looking at how hard gym retention can […]
Referrals are not only a great way to boost sales figures but can actually help keep member retention rates high too, and therefore should be part of every gym owner’s retention strategy. Any smart gym owner knows that no matter how much time, effort and budget they put into their marketing and retention strategies, without […]
We are pleased to introduce the team of experts who sit on the Keepme Advisory Board, ensuring all our systems are reinforced by cutting edge knowledge of the fitness retention industry. We will feature their insights as part of our “From the Experts” series. Kicking off the series is Dr Helen Watts, a Registered Psychologist, […]
A gym can connect with a member through many different levels of retention. Having strategies in place to cover all levels is crucial, and will make sure that customers feel nurtured and encouraged at every level thus securing their continued loyalty and business.
With improved technology more and more information is accessible to gym members at the click of a button, enabling them to take charge of their own health and fitness. In this new knowledge era, how can gym owners and employees adapt their services to continue to provide value and keep retention rates high?
Providing personalised service for members is an important part of improving membership retention. This article looks closely at five dimensions along which customers can be segmented and targeted to help you improve the service you provide to members and boost your gym retention rate.
If you want to know how to market your gym to millennials, it’s vital that you understand the way this unique generation view exercise and what they expect from the gym experience. These insights will help you to create a millennial gym membership retention strategy that gets results.
There are tons of tips out there on how to boost your gym membership retention. But it’s hard to find a guide on how to create a killer gym retention strategy. In this blog, we try and redress the balance by telling you how gyms came to design membership retention strategies that work for them.
One of the best strategies for improving gym membership retention is increasing customer loyalty. This article examines the relationship between customer loyalty and retention, describes several forms of rewards programmes, and suggests two ‘best practices’ when designing such schemes.