Keepme x REX Webinar: Utilizing AI to create end-to-end member journeys that convert

On September 22, 2023, in partnership with REX, Keepme hosted an exclusive webinar for REX members. The event demonstrated how the power of Artificial Intelligence (AI) can be harnessed to create end-to-end prospect and member journeys that are proven to significantly boost revenue.
Amy McDermott
Amy McDermott
Keepme x REX Webinar: Utilizing AI to create end-to-end member journeys that convert

In this informative and captivating session, Tori Butler, Director of Sales for North America, took to the virtual stage. While some participants were existing Keepme customers, the majority were operators from across the US, who were eager to learn more about the Keepme platform's capabilities.

Tori demonstrated how they can quickly and easily deploy next-generation sales and membership engagement strategies powered by AI. This included content generation, email nurture series, and powerful automation using the latest version of Keepme. A highlight of the event was the unveiling of the fitness industry's first AI-powered content production suite, Keepme Creator.

Webinar Overview

The event kicked off with an Introduction to Keepme, setting the stage for what was to come. Participants had the opportunity to witness Keepme Sales in Action, where Tori demonstrated how to build an automated sales process that has the potential to revolutionize how a club engages with both its leads and its existing members.

One of the most anticipated segments of the webinar was the Introduction to Keepme Creator, where participants had a firsthand look at the groundbreaking tool and a live demo of its functionality.

Next Tori demonstrated Keepme Membership, where attendees learned how AI technology could predict member behavior with an impressive accuracy rate of 95%. This insight into AI-driven predictions left many participants eager to explore the possibilities within their fitness businesses.

Unlocking the Power of Automation and AI

Throughout the webinar, a central theme emerged: the potential of automation and AI to revolutionize how fitness clubs communicate with both members and prospects. Attendees were exposed to how these technologies could boost member engagement, streamline operations, and significantly enhance lead conversion rates.

Tori demonstrated how automating the process of communicating with a new prospect inquiry can save club personnel time and reduce errors. This ‘automation’ might look as follows:

1 day since enquiry = email, 7 days since enquiry = text message, 14 days since enquiry = email.

The above is a simple example and in the webinar, Tori goes on to showcase how these automations can be more in-depth and targeted when we start segmenting further based on the level of data collected on prospects. 

This streamlined process is guaranteed to optimize operational processes and free up valuable time for your club's team members, especially important when the individual responsible for sending these emails might have other core responsibilities that demand their full attention.

Keepme Creator: Redefining Content Generation

A groundbreaking aspect of the event was the introduction of Keepme Creator, the industry's first AI-powered content generation tool. With the brand's unique tone of voice embedded, this tool empowers marketing teams to produce on-brand, engaging content effortlessly. Keepme Creator offers the ability to generate captivating emails, engaging blog articles, and SEO-optimized content with just a simple click.

This carries great weight, especially when considering the pressure on gyms to produce content that ranks well on search engines. AI can substantially alleviate this burden, effectively serving as an all-in-one creative marketing team.

Join the Revolution

The fitness industry's future is now undeniably intertwined with the capabilities of AI and automation. This webinar not only showcased the potential of these technologies but also provided fitness professionals with actionable insights on how to transform their businesses. As the industry continues to evolve, the integration of AI-powered solutions promises to drive revenue, enhance member engagement, and reshape fitness operations for years to come.

Missed it? No problem, catch the full webinar here