Data Deletion Instructions

Last updated: 1 November 2026

Keepme (“we”, “us”) is a customer relationship management (CRM) platform for gyms, health clubs and leisure centres. This page explains what data we receive through our Facebook app (keepme Lead Sync) and how you can ask us to delete it.

What data we receive from Facebook

If you filled in a lead form on Facebook or Instagram

When you submit a Lead Ad form for a gym or leisure centre that uses Keepme, we receive the answers you entered on that form. This usually includes your name, email address, phone number and the club or location you chose. We also receive the name of the form and the advert it came from. We store this in that gym’s Keepme account so their team can contact you about your enquiry.

If you connected a Facebook Page to Keepme

When a business connects its Facebook Page to Keepme, we store the Page’s ID and name, the venue it is linked to, and an access key that lets us receive that Page’s leads. The access key is stored encrypted.

We do not sell your data, and we do not use it for advertising or share it with anyone other than the gym you submitted the form to.

How to request deletion of your data

Option 1: Email us

Send an email to privacy@keepme.ai with the subject “Facebook data deletion request” and include:

  • the email address and/or phone number you used on the form

  • the name of the gym or leisure centre, if you know it

We may ask you to confirm your identity before deleting anything, to protect your data.

Option 2: Contact the gym directly

The gym or leisure centre you contacted controls your enquiry data. You can also ask them to delete it, and they can do this in Keepme.

What happens next

  • We will acknowledge your request within 5 working days.

  • We will delete your Facebook lead data, or confirm it has been deleted by the gym, within 30 days.

  • We will email you once it is done.

Where the law requires us to keep certain records, for example for legal or accounting reasons, we will tell you what we have kept and why.

For businesses: disconnecting your Facebook Page

You can stop Keepme receiving leads at any time by either:

  • going to Settings → Meta Lead Ads in Keepme and clicking Disconnect next to the Page, or

  • going to Facebook → Settings & privacy → Settings → Business integrations, then finding keepme Lead Sync and clicking Remove.

When a Page is disconnected, we immediately delete its stored access key and stop receiving new leads from it. Leads already received stay in your Keepme account until you delete them or ask us to.

Businesses that use Keepme are also covered by our Terms & Conditions and Data Processing Terms.

Contact us

Keepme Ltd

71-75 Shelton Street, Covent Garden, WC2H 9JQ, London

Email: privacy@keepme.ai

For more information about how we handle personal data, see our Privacy Policy.

If you didn’t find what you’re looking for, check out our Terms & Conditions, Data Processing Terms and Data Requirements.