Keepme Named Most Innovative Fitness Supplier By The FIT-C 2025 Innovation Awards

We are thrilled to announce that Keepme has been named the "Most Innovative Fitness Supplier" at the Fitness Industry Technology Council 2025 Innovation Awards.

Presented by the FIT-C Board and Bryan O’Rourke, this honour identifies Keepme as one of the world’s most innovative fitness suppliers. The award highlights our "meaningful impact" on how fitness operators engage their members through differentiated, results-driven solutions.

In a highly competitive field of global candidates, this win serves as a powerful validator of our mission: Delivering AI agents that modern fitness operators actually use to drive real growth.

Innovation That Delivers Real Results

The centrepiece of the award is Nova, Keepme’s AI sales agent - part of the Antares agent platform. Nova was engineered to solve the industry’s most persistent revenue killer: Lead Leakage.

While traditional software often fails to capture or nurture prospects in real-time, Nova provides autonomous engagement that moves beyond simple automation into true intelligent action.

Key innovations recognized by the FIT-C Board:

• 24/7 Autonomous Sales Engagement: Beyond simple chat, our agents capture leads, qualify intent, and book tours across WhatsApp, SMS, Email, Socials and Web channels, entirely without human intervention.

• Contextual Lead Management: Nova maintains a coherent memory of every interaction across all channels, ensuring a friction-free experience that builds trust from the very first touchpoint.

• Multi-Lingual Support: The ability to engage and convert prospects in any language, around the clock, removing communication barriers and delivering a personalized experience at scale for our global clients.

Delivering Outcomes, Not Noise

The award comes at a time of rapid transformation for the fitness industry. As operators look beyond traditional software to find tools that drive quantifiable growth, Keepme’s focus on autonomous AI agents has set a new benchmark for what technology can achieve in the space.

Steffie Bryant, Keepme President, commented on the win:

Being recognised by FITC as a 2025 Fitness Technology Innovation Award winner means a great deal to us. The fitness industry is at a pivotal moment, operators need technology that drives real outcomes, not just noise. We're proud of this recognition, and even more proud of what our clients are achieving with Keepme.

While the award honours the technology, the achievement belongs to the people behind it. Steffie added:

This award reflects the commitment our team brings every day to building something that genuinely moves the needle for our clients. Every single member of the Keepme team and the work being done every day, building, supporting and delivering, is what this award reflects. Every person at Keepme plays a vital part in this milestone.

To see the innovation behind the award for yourself, learn more about Nova here.

About Keepme

Keepme Antares is the AI agent orchestration platform for multisite fitness operators, powered by conversational intelligence. Deploy Nova for sales, Clarion for voice, Atlas for member services, Beacon for AEO, and Ember for cancellations to engage, convert, and retain members at scale.

About FIT-C

The Fitness Industry Technology Council is a group of industry leaders dedicated to the development of technology standards and the promotion of innovation within the global fitness industry.