Keepme Announces Partnership with Empowered Brands - Set to Drive Growth in the UK Fitness Industry

Keepme has today announced a strategic partnership with Empowered Brands, a leader in UK fitness franchising. With énergie Fitness and UBX in its portfolio, Empowered Brands aligns with Keepme's mission to drive industry innovation. The collaboration aims to enhance acquisition strategies for over 70 UK énergie clubs, leveraging Keepme's data-driven insights for growth.
Amy McDermott
Amy McDermott
Keepme Announces Partnership with Empowered Brands - Set to Drive Growth in the UK Fitness Industry

Keepme is thrilled to announce its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector. With over 18 years of experience, Empowered Brands is dedicated to fostering and accelerating growth in the health, fitness, and wellbeing space. This directly aligns with Keepme’s goal to empower operators to leverage advances in technology to grow their business.

Empowered Brands focuses exclusively on entrepreneur-led business models, empowering individuals to transform their lives through health and fitness. Among its portfolio is énergie Fitness, a market-leading fitness franchise group with over 80 clubs in the UK and abroad, serving 110,000 members. Ranked as one of the top fitness chains on Trustpilot and 3rd in the elite Top 100 Franchises, énergie Fitness exemplifies excellence in the fitness industry. 

Keepme signs Empowered Brands

Another prominent brand under the Empowered Brands umbrella is UBX, the fastest-growing boxing and strength provider globally. UBX Training began franchising in 2016 and has since expanded to over 80 locations across Australia, New Zealand, and Singapore. 

Empowered Brand’s Head of Consumer Marketing, Abbey Little had this to say on the partnership:

“At énergie Fitness, we are always striving to provide the best experience and tools for our franchisees and their teams. This prosperous new partnership will allow our network to streamline the operations of their business, automate and enhance the efficiency and volume of sales performance, and deliver an even more personalized fitness journey for each and every member.” She continued, “We very much look forward to working with the Keepme team and supporting the growth and success of our énergie Fitness gyms.” 

Abbey Little - Head of Consumer Marketing - Empowered Brands
Abbey Little
Head of Consumer Marketing - Empowered Brands

The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry. By joining forces with Empowered Brands UK-based énergie locations, the Keepme platform will use data-driven insights to help enhance their acquisition strategy. 

Keepme CEO, Ian Mullane echoed Abbey’s sentiments:

"This partnership represents a significant step forward in our mission to drive the adoption of new technologies within the UK fitness industry. With Keepme's data-driven solutions integrated into Empowered Brands' ecosystem, we are confident that we can help drive acquisition for the 70+ UK based énergie clubs, enabling them to reach new levels of success and helping them to thrive in today's competitive market."

Ian Mullane - CEO & Founder - Keepme
Ian Mullane
CEO & Founder - Keepme

Keepme are no strangers to working with large franchises, having partnered with VIVA Leisure in Australia since 2022, who have over 200 facilities under their Plus Fitness brand alone. By implementing Keepme's innovative tools and technologies, Empowered Brands will be able to optimize their acquisition efforts, improve engagement, and ultimately accelerate their growth trajectory.

“We have been putting a lot of focus into the UK fitness market this year. To get a partnership in place where the Keepme platform will help drive growth across so many different énergie Fitness locations is an amazing feat. I am personally looking forward to working with the Empowered team as we look to implement Keepme throughout their énergie facilities in the UK.”

Sumeet Mann - Customer Success - Keepme
Sumeet Mann
Customer Success - Keepme

This partnership marks an exciting moment for the UK fitness industry, as the widespread adoption of AI driven technology continues to be embraced by an array of operators, from the likes of large franchises, right through to leisure operators. 

If you would like to explore Keepme’s technology for your facility, book a 15 minute call today to find out more.